# Popular Use Cases: HubSpot Email Performance

Email Performance includes Open Rates, Email Campaigns, and more.

## How to report on Email Performance

You can use Basic or Custom Metrics to report on Email Performance from your HubSpot Marketing portal.

### Basic Metrics to report on Email Performance

There are a variety of Basic HubSpot Marketing Metrics available in Databox that allow you to analyze your Email Performance. This includes "Emails Clicked," "Total Emails Sent by Title (by Last updated)," and "Total Emails Opened by Title (by Create Date)."

![](/assets/popular-use-cases-hubspot-email-performance_1.36de01bc8c4b15b70c2fb6090e6a86326d1d6ec51b8e19b5a06d5df8c91a4317.4783b0ec.gif)

To view these Metrics in Databox, navigate to  **Metrics > Metrics Library** and select **HubSpot Marketing** from the Data Source drop-down. Enter "**Email**" in the **Search** bar to view all Email-specific Metrics.

Add any significant Email Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  **+ Add to my Metrics**.

To view the performance of a specific Email on a Databoard, use Metrics that have "by Email" in the Metric name. You will then need to set up your Datablock in a way that prompts you to select a specific Dimension (Email). Learn how to select a specific Email on a Datablock [here](/how-to-select-a-specific-dimension-on-a-datablock).

### Custom Metrics to report on Email Performance

Custom Email Performance Metrics can be built using the [Metric Builder for HubSpot Marketing (Emails)](/overview-metric-builder-for-hubspot-marketing-emails).

Using this Metric Builder, you can create Custom Metrics to report on Metrics like "Sent," "Bounced," "Unsubscribed," "Spam Reports," and more. You can select specific emails to report on, or you can use Filters to differentiate between emails based on the Email Name.

This is especially valuable if you have a naming convention for emails in your HubSpot portal. For example, if all Marketing Emails have "Mktg" in the Email Name, you can add a Filter to only include data for Emails whose name contains "Mktg" to report on Marketing Email Performance.

### Calculated Metrics to report on Email Performance

It's often valuable to report on Email Rates, such as "Email Open Rate" and "Email Click Rate." These Metrics can be created using [Data Calculations](/overview-calculated-metrics).

![](/assets/popular-use-cases-hubspot-email-performance_2.433556066ce4a0ee332722b2da4fde8d028848eb31be6dc951878fe5a4076c70.4783b0ec.gif)

For example, to calculate "Email Open Rate," you can use the equation "Emails Opened" divided by "Emails Delivered."

You may also want to report on the Email Open Rate for specific emails.

![](/assets/popular-use-cases-hubspot-email-performance_3.dd3fde1a61c8b3bba2e694adaa2c3b96b2375126a781947d44894405657484ce.4783b0ec.gif)

Rather than creating a new Calculated Metric for each Email, you can use the equation "Emails Opened by Email Title (by Create Date)" divided by "Emails Delivered by Email Title (by Create Date)" without selecting a specific Dimension for either.

The resulting Calculated Metric will report on "Email Open Rate by Email Title (by Create Date)."

To view the Email Open Rate of a specific Email, you will then need to set up your Datablock in a way that prompts you to select a specific Dimension (Email). Learn how to select a specific Email on a Datablock [here](/how-to-select-a-specific-dimension-on-a-datablock).

### Basic Metrics to report on Email Campaigns

There are a variety of Basic HubSpot Marketing Metrics available in Databox that allow you to analyze your Email Campaigns. This includes "Emails Opened by Email Campaign," "Emails Clicked by Email Campaign," and "Contacts Lost by Email Campaign."

![](/assets/popular-use-cases-hubspot-email-performance_4.a6cb2cba9e97eb724db90f1c09cd39510fd13c53baf43391141edee18665aecf.4783b0ec.gif)

To view these Metrics in Databox, navigate to **Metrics > Metrics Library** and select **HubSpot Marketing** from the **Data Source** drop-down. Enter "**Email Campaign**" in the **Search** bar to view all Email Campaign Metrics.

Add any significant Email Campaign Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  **+ Add to my Metrics**.

To view the performance of a specific Email Campaign on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Email Campaign). Learn how to select a specific Email Campaign on a Datablock [here](/how-to-select-a-specific-dimension-on-a-datablock).

### Popular Templates to report on Email Campaigns

- [HubSpot Email Campaigns](https://app.databox.com/databoards/templates/70514)
- [HubSpot Email Campaign Performance](https://app.databox.com/databoards/templates/170576)