Availability
One or more features exclusive to select subscription plans
Klaviyo is a marketing automation platform designed to help ecommerce businesses deliver personalized experiences through email and SMS. With advanced segmentation, real-time analytics, and powerful automation tools, Klaviyo enables brands to build strong customer relationships and drive more revenue. By integrating Klaviyo with Databox, you can centralize and visualize key performance metrics from your campaigns—like open rates, click-through rates, conversions, and revenue—alongside data from your other tools. This makes it easier to track marketing performance and make data-driven decisions.
Connection
Before you begin
If your credentials don’t include full access to the data source, make sure your access level meets any permission requirements listed in the Specification section of the integration's page in the Metric Library.
Step 1: Add a connection
To connect Klaviyo to your Databox account, log in using your email address or SSO provider.
Step 2: Select the Klaviyo account
This step only applies if your Klaviyo credentials have access to multiple accounts. In that case, you’ll be prompted to choose the specific account you want to connect.
Only data from the selected account will sync with Databox. To report on additional Klaviyo accounts, repeat the connection process for each one separately.
Step 3: Allow Databox to access your account's information.
When prompted, review the list of permissions and entities Databox will access. These will be displayed in the consent dialog. Click Allow to authorize the connection.
Step 4: Select a revenue metric (optional)
To use Klaviyo revenue-related metrics in Databox, you need to specify which Klaviyo metric is used to track attributed revenue. In Klaviyo, this is set as the Conversion metric in your analytics overview settings. Databox will use that selection when syncing revenue data.
Changing the revenue metric later is possible but may lead to discrepancies, as previously synced data won't be removed and could conflict with data from the newly selected metric.
If you're unsure which metric to select or you're not currently tracking revenue from your campaigns, you can skip this step.
Metric Builder
The Klaviyo integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration.
To create a custom metric, start by selecting a metric from the "Metric" and "Measurement" selectors. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.).
Note: The list of available metrics in Databox is based on the features and integrations enabled in your Klaviyo account. To verify which metrics are accessible and review their values, you can use the Charts option in Klaviyo. For step-by-step instructions, see Klaviyo’s guide on accessing and reviewing metrics.
Datasets
The Klaviyo integration supports the creation of datasets, which allow you to structure and format your Klaviyo data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.
The entity relationship diagram (ERD) below illustrates how data is organized within the Klaviyo integration, displaying the available views and columns, as well as the relationships between them (primary and foreign keys). This diagram represents the schema, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.
To explore the interactive version of this diagram, hover over the image and click the link.
Resources
For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.
 Metrics & Templates |
 Technical Details |
 Behavior & Usage |
 Notes |
Frequently Asked Questions
Can I use an existing connection in Databox to add a different Klaviyo account?
No, each Klaviyo account must be connected separately. Even if you've already connected one account, you need to complete the full connection flow again to add another. Existing connections or credentials in Databox can’t be reused to connect additional Klaviyo accounts.
Why are certain entities or properties unavailable in the metric builder?
The metric builder pulls analytics data from Klaviyo's APIs. If an entity or property is missing, it is likely due to limited API support or technical implementation restrictions. If there's something you'd like to see included, feel free to submit a request on our Roadmap, so we can consider it for future updates to the integration.
Still need help?
Visit our community, send us an email, or start a chat in Databox.