# Integrate Pardot with Databox

Pardot (now known as Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform, used to manage lead generation, email campaigns, nurture programs, and prospect engagement across the full sales cycle. It tracks prospect behavior, scores leads, and automates follow-up — generating detailed performance data across campaigns, emails, forms, and landing pages. Connecting Pardot to Databox brings that data into a shared workspace alongside your CRM, ad platforms, and other sources, so you can report on marketing automation performance in context, track funnel trends over time, and share results with stakeholders without exporting anything manually.

## Connection

### Before you begin

### Step 1: Find your Business Unit ID

Your Business Unit ID identifies the Pardot account you want to connect. See [Salesforce's official guide](https://help.salesforce.com/s/articleView?language=en_US&id=000381973&type=1) for where to find it.

### Step 2: Create a connected app

Create a connected app in Salesforce to generate a **Consumer Key** and **Consumer Secret**. When configuring it, use these Databox-specific settings:

- **Callback URL**: `https://connect.databox.com/callback`
- **OAuth Scopes**: `Manage Pardot services (pardot_api)`, `Access the identity URL service (id, profile, email, address, phone)`, `Perform requests at any time (refresh_token, offline_access)`
- **Require Proof Key for Code Exchange (PKCE)**: disabled
- **Require Secret for Web Server Flow**: enabled


See [Salesforce's official guide](https://developer.salesforce.com/blogs/2020/11/setting-up-salesforce-oauth-for-pardot-api-authentication) for full setup instructions.

After creating or editing a connected app, Salesforce may take up to 10 minutes to apply the settings. Wait before attempting to connect.

### Step 3: Enter your credentials in Databox

To connect Pardot to your Databox account for the [first time](/add-a-connection#add) or with new credentials, enter the **Business Unit ID**, **Consumer Key**, and **Consumer Secret** you saved in the previous steps.

enter-pardot-credentials
## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

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