# Integrate ActiveCampaign with Databox

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, CRM, and sales automation. Businesses use it to manage contacts, build automated workflows, track campaign engagement, and drive revenue through personalized communication. It provides visibility into marketing performance, customer journeys, and sales pipeline activity, helping teams optimize campaigns and improve customer relationships.

## Connection

### Before you begin

### Step 1: Retrieve your API credentials in ActiveCampaign

Follow [ActiveCampaign's official guide](https://help.activecampaign.com/hc/en-us/article/207317590-Getting-started-with-the-API#getting-started-with-the-api-0-0) to access your API URL and API Key.

Keep both values available. You will need them in the next step.

### Step 2: Add a connection

To connect ActiveCampaign to your Databox account for the [first time](/add-a-connection#add) or with new credentials, enter the API URL and API Key information obtained in the previous step.

connection
If the credentials are valid, the connection will be successfully added to your account.

## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets

The ActiveCampaign integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your ActiveCampaign data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.

The entity relationship diagram (ERD) below illustrates how data is organized within the ActiveCampaign integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.

## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

If you regenerate the API Key in ActiveCampaign, the connection in Databox will stop working. Reconnect the integration using the new API Key to restore syncing.

 

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