Overview: Query Builder for Snapchat Ads (Standard Metrics)
How to access the Query Builder for Snapchat Ads (Standard Metrics)
Navigate to Metrics > Query Builder to access the Query Builder. Click the green + New Custom Metric button and select your connected Snapchat Ads Account from the Data Source drop-down list. Select the Standard Metrics radio button.
Query Builder is available on the Professional and Performer plans. Request a trial of Query Builder by following
How to use the Query Builder for Snapchat Ads (Standard Metrics)
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Amount Spent by Country," "Total Impressions by Age," or "Story Open Rate by Gender."
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your Snapchat Account for each field. Learn more here.
How to create a Custom Snapchat Ads Standard Metric [Example]
In this example, we'll create a Custom Metric to report on Story Opens tracked in the Snapchat Ads Account, split up based on Age.
How to add a Custom Snapchat Ads Standard Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.
- The Data Preview is limited to display a maximum of 20 Dimensions per Date Range for Attributed Metrics. Dimensions will be sorted by descending value, therefore the 20 Dimensions with the highest total values will be displayed in the Data Preview for each Date Range.