# Integrate Reddit Ads with Databox Reddit Ads allow businesses to reach highly engaged communities through interest-based targeting. With access to thousands of niche forums (subreddits), advertisers can connect with audiences who are already passionate about specific topics. This makes Reddit an ideal platform for driving authentic engagement, building brand loyalty, and reaching hard-to-find customer segments. ## Connection ### Before you begin ### Step 1: Add or choose a connection To connect Reddit Ads to your Databox account for the [first time](/add-a-connection) or with new credentials, log in using your email address, Google account, or Apple ID. If you've already established a connection, you can [reuse](/add-a-data-source) it to add new accounts, as long as those accounts are accessible with the existing connection's credentials. connection ### Step 2: Allow Databox to access your data After signing in to your Reddit Ads account, authorize Databox to access your advertising data by granting the listed permissions. consent ### Step 3: Select an ad account If you manage multiple ad accounts, you'll be prompted to select the specific account you want to connect to Databox. If you have only one ad account, it will be selected automatically. ## Metric Builder The Reddit Ads integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration. metric-builder To create a custom metric, start by selecting a metric from the "Metric" selector. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.). The entities accessible for metric creation are listed below. ### Campaigns Reddit campaigns are collections of ads grouped by a shared marketing objective, such as driving traffic, conversions, or brand awareness. Metrics in this section are always calculated and filtered at the campaign level. **In Reddit Ads:** Go to the [Campaigns](https://ads.reddit.com/dashboard) tab. ### Ad Groups Reddit ad groups are subsets within a campaign that target specific audiences using a defined set of ads, budgets, and placements. Metrics in this section are calculated at the ad group level but can be filtered at both ad group and campaign levels. **In Reddit Ads:** Go to the [Ad Groups](https://ads.reddit.com/dashboard) tab. ### Ads Reddit ads are individual creative units served to users, defined by their format, copy, media, and destination. Metrics in this section are always calculated at the ad level but can be filtered at the ad, ad group, or campaign levels. **In Reddit Ads:** Go to the [Ads](https://ads.reddit.com/dashboard) tab. ### Other dimensions Metrics in this section are calculated either as aggregate totals or broken down by other dimensions such as Keyword, Country, or Subreddit. Filtering, however, is only supported at the ad, ad group, or campaign levels. **In Reddit Ads:** Navigate to the [Home Page](https://ads.reddit.com/) > Ads > Audience Manager. ## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets The Reddit Ads integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your Reddit Ads data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members. The entity relationship diagram (ERD) below illustrates how data is organized within the Reddit Ads integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs. ## Resources For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below. The metric builder pulls raw and analytics data from Harvest's APIs. If an entity or property is missing, it is likely due to limited API support or technical implementation restrictions. If there's something you'd like to see included, feel free to [submit a request](https://roadmap.databox.com/b/metric-requests/) on our Roadmap, so we can consider it for future updates to the integration.   Ask Genie Get instant answers or help with your data using the in-app AI assistant. Talk to an expert For customers: Get help with your setup, strategy, or making the most of Databox. Book a demo New to Databox? See how it works and get guidance on getting started. Send an email Reach out to support for help with your account, data, or technical issues.