Availability
Users, Editors, and Admins
All accounts
One or more features exclusive to select subscription plans or add-onsReddit Ads allow businesses to reach highly engaged communities through interest-based targeting. With access to thousands of niche forums (subreddits), advertisers can connect with audiences who are already passionate about specific topics. This makes Reddit an ideal platform for driving authentic engagement, building brand loyalty, and reaching hard-to-find customer segments.
If your credentials don't include full access to the data source, make sure your access level meets any permission requirements listed in the Specification section of the integration's page in the Metric Library.
To connect Reddit Ads to your Databox account for the first time or with new credentials, log in using your email address, Google account, or Apple ID.
If you've already established a connection, you can reuse it to add new accounts, as long as those accounts are accessible with the existing connection's credentials.
After signing in to your Reddit Ads account, authorize Databox to access your advertising data by granting the listed permissions.
If you manage multiple ad accounts, you'll be prompted to select the specific account you want to connect to Databox. If you have only one ad account, it will be selected automatically.
The Reddit Ads integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration.
To create a custom metric, start by selecting a metric from the "Metric" selector. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.).
The entities accessible for metric creation are listed below.
Reddit campaigns are collections of ads grouped by a shared marketing objective, such as driving traffic, conversions, or brand awareness.
Metrics in this section are always calculated and filtered at the campaign level.
In Reddit Ads: Go to the Campaigns tab.
Reddit ad groups are subsets within a campaign that target specific audiences using a defined set of ads, budgets, and placements.
Metrics in this section are calculated at the ad group level but can be filtered at both ad group and campaign levels.
In Reddit Ads: Go to the Ad Groups tab.
Reddit ads are individual creative units served to users, defined by their format, copy, media, and destination.
Metrics in this section are always calculated at the ad level but can be filtered at the ad, ad group, or campaign levels.
In Reddit Ads: Go to the Ads tab.
Metrics in this section are calculated either as aggregate totals or broken down by other dimensions such as Keyword, Country, or Subreddit.
Filtering, however, is only supported at the ad, ad group, or campaign levels.
In Reddit Ads: Navigate to the Home Page > Ads > Audience Manager.
The Reddit Ads integration supports the creation of datasets, which allow you to structure and format your Reddit Ads data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.
The entity relationship diagram (ERD) below illustrates how data is organized within the Reddit Ads integration, displaying the available views and columns, as well as the relationships between them (primary and foreign keys). This diagram represents the schema, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.
For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.
FAQ
Why are certain entities or properties unavailable in the metric builder?
The metric builder pulls raw and analytics data from Harvest's APIs. If an entity or property is missing, it is likely due to limited API support or technical implementation restrictions. If there's something you'd like to see included, feel free to submit a request, so we can consider it for future updates to the integration.
