Integrate Reddit Ads with Databox

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Availability

  One or more features exclusive to select subscription plans

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Reddit Ads allow businesses to reach highly engaged communities through interest-based targeting. With access to thousands of niche forums (subreddits), advertisers can connect with audiences who are already passionate about specific topics. This makes Reddit an ideal platform for driving authentic engagement, building brand loyalty, and reaching hard-to-find customer segments.

Connection

Before you begin

If your credentials don’t include full access to the data source, make sure your access level meets any permission requirements listed in the Specification section of the integration's page in the Metric Library.

Step 1: Add or choose a connection

To connect Reddit Ads to your Databox account for the first time or with new credentials, log in using your email address, Google account, or Apple ID.

If you’ve already established a connection, you can reuse it to add new accounts, as long as those accounts are accessible with the existing connection's credentials.

Step 2: Allow Databox to access your data

After signing in to your Reddit Ads account, authorize Databox to access your advertising data by granting the listed permissions.

Step 3: Select an ad account

If you manage multiple ad accounts, you’ll be prompted to select the specific account you want to connect to Databox. If you have only one ad account, it will be selected automatically.

Metric Builder 

The Reddit Ads integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration.

To create a custom metric, start by selecting a metric from the “Metric” selector. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.).

The entities accessible for metric creation are listed below.

Campaigns

Reddit campaigns are collections of ads grouped by a shared marketing objective, such as driving traffic, conversions, or brand awareness.

Metrics in this section are always calculated and filtered at the campaign level.

 In Reddit Ads: Go to the Campaigns tab. 

Ad Groups

Reddit ad groups are subsets within a campaign that target specific audiences using a defined set of ads, budgets, and placements.

Metrics in this section are calculated at the ad group level but can be filtered at both ad group and campaign levels.

 In Reddit Ads: Go to the Ad Groups tab.

Ads

Reddit ads are individual creative units served to users, defined by their format, copy, media, and destination.

Metrics in this section are always calculated at the ad level but can be filtered at the ad, ad group, or campaign levels.

 In Reddit Ads: Go to the Ads tab.

Other dimensions

Metrics in this section are calculated either as aggregate totals or broken down by other dimensions such as Keyword, Country, or Subreddit.

Filtering, however, is only supported at the ad, ad group, or campaign levels.

 In Reddit Ads: Navigate to the Home Page > Ads >  Audience Manager.

Resources

Frequently Asked Questions