Databox Glossary
Explore key Databox terms and definitions to navigate the platform with confidence.
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A glossary is a collection of key terms and definitions that help clarify important concepts related to Databox. This resource is designed to provide clear explanations of commonly used terminology, making it easier to understand technical language, data analytics terms, and specific features within Databox. Whether you're new to Databox or looking for a quick reference, this glossary will help you navigate essential terms with confidence.
Index
|
Term |
Definition |
A |
|
|
account manager |
The primary contact within the agency account for a managed client. [Help] |
|
account owner |
The owner of the Databox account. |
|
account template |
A custom template accessible only within the account and its clients, if applicable. [Help] |
|
agency account |
A primary account that has the ability to manage and oversee one or more subordinate accounts, known as clients. It controls access and permissions, and handles billing for usage across its managed clients. |
|
aggregation function |
A function used to perform calculations on a set of values and return a single result. Examples include SUM(), AVG(), and COUNT(), which summarize or aggregate data, such as calculating totals, averages, or counts. |
|
alert |
A notification sent when a metric value or its change meets predefined criteria. [Help] [In-App] |
|
anomaly |
A metric value that falls outside the expected range of variation, as determined by historical data, and is flagged by the anomaly detection model to highlight unusual or unexpected behavior. [Help] |
B |
|
|
basic metric |
A predefined metric, available out-of-the-box for analysis and visualization, requiring no setup or configuration. |
|
benchmark |
A standard or reference point used to compare the performance of a metric, typically based on industry standards, historical data, or best practices. |
|
Benchmark Groups |
A Databox product used to benchmark metric performance against groups of similar companies.[Help] [In-App] |
C |
|
|
calculated metric |
A metric created using the Data Calculations tool. [Help] [In-App] |
|
client |
A sub-account under an agency account, which can be set as either a managed or self-managed client. [Help] [In-App] |
|
connection |
The credentials or authorization needed to access a data source, enabling secure data transfer between systems. It establishes the link between Databox and the data provider, allowing data extraction. [Help] [In-App] |
|
correlation |
A statistical relationship between two or more metrics, where changes in one metric are associated with changes in another. It is used to identify patterns or trends between the metrics, though it does not imply causation. |
|
custom metric |
A metric created using the metric builder tool. [Help] [In-App] |
D |
|
|
Data Calculations |
A tool where multiple metrics can be added, and basic mathematical operations, such as addition, subtraction, multiplication, and division, can be performed. [Help] [In-App] |
|
data source |
A resource from which data is extracted for analysis or reporting. It can represent various sources of information, such as an account, profile, database, or store, that provide the necessary data for creating metrics and visualizations. [Help] [In-App] |
|
Data Story |
A text-based visualization that dynamically populates placeholders with calculated metric values, providing a clear narrative of performance trends and insights. [Help] |
|
Datablock |
A movable and resizable container used to display a visualization on a Databoard. |
|
Datablock Editor |
The panel where Datablock settings can be customized while editing a Databoard. [Help] |
|
Databoard |
A Databox dashboard built on a 16x8 grid, where Datablocks can be added and arranged to display data. [Help] [In-App] |
|
Databox |
A business analytics platform that consolidates data in one place, enabling real-time performance tracking and insights by mixing and matching data from various sources for a comprehensive view. [In-App] |
|
dataset |
A custom table of data, where each row represents an individual record from the data source, and each column defines a specific field or attribute associated with that record. [Help] [In-App] |
|
date range |
A specified period of time used to filter or segment data for analysis or reporting. It defines the start and end dates within which data is collected, displayed, or analyzed. [Help] |
|
dimension |
A characteristic or attribute used to categorize or segment data, such as campaign, location, or product, allowing for more granular analysis. |
|
dimensional metric |
A metric that is categorized or segmented by a specific dimension, like campaign, location, or product, to provide deeper insights into the data. |
F |
|
|
favorite |
An item that is starred on a list and included on specific pages for easier access and performance monitoring. [Help] |
|
favorable trend |
A setting that determines how changes in values or percentages are displayed, with higher values indicating better or worse performance and showing improvements in green and declines in red. |
|
forecast |
The prediction of a metric's performance for a specific time period, based on historical data, seasonality, and machine learning models. [Help] [In-App] |
|
format |
A style for presenting numerical data, including options for commas, decimal points, percentage symbols, currency or unit formatting, and the number of decimal places. [Help] |
G |
|
|
goal |
A specific, measurable target set to track and evaluate performance or outcomes. [Help] [In-App] |
|
goal owner |
The user responsible for overseeing the progress, execution, and achievement of the goal. |
|
granularity |
The level of detail at which data is displayed, such as daily, weekly, or monthly, based on the metric specification and selected date range. |
I |
|
|
Insights Activity |
A reverse chronological stream that shows activities performed by all users in the account as they happen. |
|
integration |
An external platform, application, or system from which Databox pulls data for analysis, visualization, and reporting. [In-App] |
L |
|
|
Looped Databoards |
A group of Databoards arranged in carousel mode, accessible with a single link. [Help] [In-App] |
M |
|
|
managed client |
A sub-account of an agency account, where all usage is billed to the agency account. [Help] [In-App] |
|
metric |
A defined measurement used to quantify results and inform decision-making, typically in the context of business, finance, or analytics. |
|
metric builder |
A tool that enables users to create a custom metric by choosing different dimensions, applying filters, formatting API requests, and fine-tuning it with additional settings. [Help] |
|
metric digest |
A visual export of a metric’s performance delivered to a single recipient on a custom schedule. [Help] [In-App] |
|
Metric Library |
A centralized catalog of available integrations and basic metrics, featuring detailed technical specifications and usage guidelines for each. [Help] [In-App] |
N |
|
|
notification |
One of several methods for receiving data from Databox based on predefined criteria or recurring schedules. [Help] |
P |
|
|
Partner Directory |
Public listing of data-driven services providers that go out of their way to stay on top of client data. These businesses use Databox to monitor data and automatically generate reports from dozens of services. [Help] [Website] |
|
public template |
A pre-built template around common use cases for easy setup. [Help] |
R |
|
|
report |
A single-page or slide-based document that includes text, images, visualizations, Databoards, and other elements. [In-App] |
S |
|
|
Shareable Link |
A URL that provides access to one or more Databoards outside the application. [Help] |
|
scale |
The precision and magnitude of data, defining how numbers are represented and simplifying large values with units like thousands (k) or millions (M). [Help] |
|
scheduled snapshot |
A visual export of a Databoard delivered to specific recipients on a custom schedule. [Help] [In-App] |
|
scorecard |
A list of metrics, displaying their names, current values, and changes, delivered to specific recipients on a custom schedule. [Help] [In-App] |
|
self-managed client |
A sub-account of an agency account, with usage billed separately from the agency account’s subscription. [Help] [In-App] |
|
Solutions Partner |
An agency or consultant enrolled in the Solutions Partner Program. [Help] [Website] |
|
Solutions Partner Program |
A program that allows agencies and consultants to sell Databox subscriptions directly to their clients. Designed for agencies and consulting firms that want their clients to manage their own subscriptions while the agency continues to provide ongoing support for data and performance management. The Solutions Partner earns a 30% commission from Databox for co-selling and servicing these customers with us. [Help] [Website] |
|
standard account |
An individual account that operates independently, with its own subscription, usage, and billing, unlike an agency account which may manage multiple sub-accounts. |
|
standard metric |
A metric that is measured without segmentation or categorization by any specific dimension. It provides a general, overall value or performance indicator, such as total sales or overall revenue, without breaking it down into more granular groups like campaigns, locations, or products. |
T |
|
|
tag |
A label or keyword assigned to an item to categorize, organize, or make it easier to search and filter within the application. [Help] |
|
team |
A group of users working together toward shared reporting objectives. Each team is provided with a dedicated space within the account to manage and collaborate on their Databoards, reports, metrics, and goals. [Help] [In-App] |
U |
|
|
user |
A person with access to an account through a unique email address. A user can only be associated with one account at a time. [Help] [In-App] |
V |
|
|
visualization |
A graphical or textual representation of data, displayed through elements such as tables, charts, graphs, text, images, or numbers. [Help] |
W |
|
|
Wizard |
An interactive, step-by-step guide that helps complete a task or process by providing clear instructions and options in a sequential flow. |