Use the Pipeline visualization to analyze step-by-step conversion rates across stages, ideal for monitoring processes like sales funnels, projects, and customer journeys.
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The Pipeline visualization offers a clear, linear display of data across multiple stages, ideal for tracking step-by-step progress and conversion rates within a defined process. Each stage can be assigned a metric or dimension, allowing for detailed analysis of progression through a sequence, such as a sales funnel or project workflow. This visualization is valuable for visualizing stages with a directional flow, providing an overview of where drop-offs occur and highlighting opportunities for improvement.
Features
The following features highlight the key functionalities of the Pipeline visualization:
- Display up to 15 stages, each representing a metric or dimension, with an optional 16th "Other" stage to group remaining values.
- Dimensions within a single stage of a dimensional metric can be stacked and color-coded for easy differentiation.
- Stage names can be customized.
- Comparisons are configured individually for each stage.
- Stages can be sorted by value, metric or dimension name, change value, or manually rearranged in a custom order.
- Conversion rates can be calculated either stage-by-stage or relative to the first stage.
- Option to hide conversion rates if desired.
- The chart legend can be hidden to maximize display area.
Considerations
- Customization of pipeline and stage colors is not supported in this visualization.
Use Cases
The Pipeline visualization is well-suited for use cases that involve tracking progress or conversion across a set of ordered steps, such as:
- Sales Funnel Analysis: Track each stage of the sales process to identify bottlenecks and optimize conversion rates.
- Customer Journey: Visualize each touchpoint in the customer journey to understand drop-off points and enhance engagement.
- Project Stages: Monitor the progress of tasks through phases, ensuring timely completion and identifying delays.
- Recruitment Funnel: Track job applicants through stages in the hiring process to improve recruitment efficiency.
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