Visualization Types
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      Understanding the Combo visualization

      Explore the Combo visualization to compare metrics using bars and lines, enabling clear insights and informed decisions for effective data analysis.

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      The Combo visualization effectively merges bars and lines in a single graph, providing a comprehensive view of multiple metrics over time. This dual representation allows users to compare different data sets side by side, making it easier to identify trends, correlations, and insights within the data. By combining the strengths of both bar and line charts, the Combo visualization enhances data analysis and facilitates better decision-making based on visual insights.

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      Features

      The following features highlight the key functionalities of the Combo visualization:

      • A maximum of 15 lines or bars can be displayed per data point, representing metrics or dimensions.
      • At the metric level, you can add lines for averages, trends, medians, and goals.
      • Comparisons are configured for each metric, with the option to integrate benchmark lines.
      • Individual lines and bars can be stacked for a more comprehensive view.
      • Total figures above the chart can be toggled on or off based on your preferences.
      • The numbers and bars can be sorted based on their value, the name of the metric or dimension, change value, or by manually rearranging the metrics in a custom order.
      • An additional Y-axis can be included, with options for automatic and manual scaling.
      • Line edge smoothing can enhance the visual appeal of the chart.
      • The chart legend can be hidden to maximize the display area for the chart.

      Use Cases

      The Combo visualization is particularly useful in various scenarios, including:

      • Sales and Revenue Analysis: Track monthly sales figures alongside revenue growth trends to assess performance and identify opportunities for improvement.

      • Marketing Campaign Effectiveness: Compare the performance of multiple marketing channels (e.g., email, social media) over time, allowing teams to evaluate which channels yield the best results.

      • Financial Reporting: Display actual expenses against budgeted amounts while tracking trends in spending over time, helping finance teams monitor fiscal performance effectively.

      • Customer Engagement Metrics: Analyze customer interactions across various touchpoints (e.g., website visits, app usage) alongside overall engagement trends to refine strategies for enhancing customer experience.

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