Overview: Metric Builder for TikTok Ads (Basic Report)


How to access Custom Metrics and Metric Builder for TikTok Ads (Basic Report)

Navigate to Metrics > Custom Metrics to access the Metric Builder. Click the green + New Custom Metric button and select your connected TikTok Ads Account from the Data Source drop-down list. Select the Basic Report radio button.

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.

How to use the Metric Builder for TikTok Ads (Basic Report)

A)  Data Source: This is the TikTok Ads Data Source that the Custom Metric is syncing data from.
B)  Metric Group: Select a Metric Group from your connected TikTok Ads Data Source, such as Basic, Video Play, Engagements, etc.
C)  Metric: Select a Metric from a selected Metric Group, such as Total Cost, Video Views, Paid Likes, etc.     
D)  Dimension (Optional): The Dimension parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are Campaign, Adgroup, and Ad. If no Dimension is selected, the Custom Metric will store 1 aggregated Metric value for each Date Range. 

Some Metric Groups and Metrics might not have a Dimension option available.

Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Total Cost by Campaign."

E)  Favourable Trend: By default, Trending up is positive is pre-selected, which will display the percentage change value on Datablocks as green when the Metric value has increased. If the Custom Metric you created has opposite trends, select Trending down is positive radio button. Learn more here
F)  Filter by (Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic.    

Pro Tip: The 'Filter by' option will appear in the Metric Builder preview only after an extra Dimension is selected in the setup

If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.

Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your TikTok Ads Account for each field. Learn more here.

G)  Preview data: After clicking Preview data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview. 
H) Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving. 
I)  Save: Save your Custom Metric. 


How to create a Custom TikTok Ads Metric [Example]

In this example, we'll create a Custom Metric to report on Engagements tracked in the TikTok Ads Account from Paid Shares. 

  1. Navigate to Metrics  > Custom Metrics
  2. Click the green + New Custom Metric button
  3. Select the appropriate TikTok Ads Data Source
  4. Select the Basic Report radio button
  5. Next, select Engagements from the Metric Group drop-down list  
  6. Select Paid Shares from the  Metric drop-down list  
  7. In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Engagements: Paid Shares"
  8. Click Preview data to generate a Data Preview of the Custom Metric. 
  9. Once we confirm that these are the results we're looking for, we'll click Save to save the Custom Metric. 


How to add a Custom TikTok Ads Metric to a Databoard

Learn how to add a Custom Metric to a Databoard here.


Additional Information

  • The Data Preview is limited to display a maximum of 20 Dimensions per Date Range for Dimensional Metrics. Dimensions will be sorted by descending value, therefore the 20 Dimensions with the highest total values will be displayed in the Data Preview for each Date Range.