Overview: Metric Builder for TikTok Ads (Audience Report)


How to access Custom Metrics and Metic Builder for TikTok Ads (Audience Report)

Navigate to Metrics > Custom Metrics to access the Metric Builder. Click the green + New Custom Metric button and select your connected TikTok Ads Account from the Data Source drop-down list. Select the Audience Report radio button.

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.

How to use the Metric Builder for TikTok Ads (Audience Report)

A) Data Source: This is the TikTok Ads Data Source that the Custom Metric is syncing data from.
B) Metric: Select a Metric from your connected TikTok Ads Data Source, such as Impressions, CTR (%), or Conversion.       
C) Dimension (Optional): The Dimension parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are Age, Country Code, and Operating System. If no Dimension is selected, the Custom Metric will store 1 aggregated Metric value for each Date Range. 

Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Age," ''CTR (%) by Operating System,'' or ''Conversions by Country Code.''

D) Extra  Dimension (Optional): The Extra Dimension option allows you to further re-categorize the returned Metric value based on Campaigns, Adgroups, or Ad Name.
E) Favorable Trend: By default,  Trending up is positive is pre-selected, which will display the percentage change value on Datablocks as green when the Metric value has increased. If the Custom Metric you created has opposite trends, select   Trending down is positive radio button. Learn more here
F) Filter by (Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic.    
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.

Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your TikTok Ads Account for each field. Learn more here.

G) Preview data: After clicking Preview data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview. 
H) Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving. 
I) Save: Save your Custom Metric. 


How to create a Custom TikTok Ads Audience Metric [Example]

In this example, we'll create a Custom Metric to report on Total Costs tracked in the TikTok Ads Account, split up based on Language. We only want to view this data for Active Campaigns.  

  1. Navigate to Metrics  > Custom Metrics
  2. Click the green + New Custom Metric button
  3. Select the appropriate TikTok Ads Data Source
  4. Select the Audience  Report radio button
  5. Next, select Total Cost from the Metric drop-down list  
  6. Select Language from the Dimension drop-down list so that the Total Cost values returned are split up based on Language
  7. Select  Campaign from the Extra Dimension drop-down list so that the Total Cost results are defined by Campaign names
  8. We want to further filter the data to see only data for Active Campaigns, so we will select Campaign Status = Active in the Filter by section
  9. In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Total Cost for Active Campaigns by Language"
  10. Click Preview data to generate a Data Preview of the Custom Metric. 
  11. Once we confirm that these are the results we're looking for, we'll click Save to save the Custom Metric. 


How to add a Custom TikTok Ads Audience Metric to a Databoard

Learn how to add a Custom Metric to a Databoard here.


Additional Information

  • The Data Preview is limited to display a maximum of 20 Dimensions per Date Range for Dimensional Metrics. Dimensions will be sorted by descending value, therefore the 20 Dimensions with the highest total values will be displayed in the Data Preview for each Date Range.