The Metric Builders for TikTok Ads allow you to create Custom Metrics based on Basic and Audience Reports data. A summary of each Metric Builder for TikTok Ads is outlined below, along with links to full documents outlining the functionality of each Metric Builder.
Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.
How the Metric Builder for Basic Report works
To track Basic Report-based Metrics for a specific group of Metrics, such as Video Plays, Engagements, In-App Events, etc. (like Video Views, Paid Likes, Unique Purchase, and many others) during a specified Date Range, you'll want to use the Metric Builder for Basic Reports.
This Metric Builder allows you to access Basic Report-specific data based on the selected Metric Group.
Sample Custom Metrics: ''Video Views by Campaign," "Paid Likes by Ad,'' ''Unique Purchase by Adgroup''
Learn more about the Metric Builder for Basic Report here.
How the Metric Builder for Audience Report works
To track Audience Report-based Metrics, like Total Cost, CTR (%), Conversions, etc. during a specified Date Range, you'll want to use the Metric Builder for Audience Reports.
This Metric Builder allows you to access Audience Report-specific data.
Sample Custom Metrics: "Total Costs by Country Code," "CTR (%) by Language" ''Conversions by Age for XY Campaign''
Learn more about the Metric Builder for Audience Report here.