# Integrate Wistia with Databox

Wistia is a professional video hosting and marketing platform built for businesses that use video to generate leads, nurture prospects, and understand their audience. It provides detailed engagement data — including per-viewer heatmaps, play rates, and drop-off points — alongside lead capture and CRM integrations. Connecting Wistia to Databox brings your video performance data into your dashboards so you can monitor content engagement, track video plays and finishes, and report on audience behavior in context with the rest of your marketing metrics.

## Connection

### Before you begin

### Step 1: Obtain your Wistia API token

Databox uses an API token to authenticate your Wistia connection.

Follow [Wistia's official guide](https://docs.wistia.com/docs/making-api-requests) to find or create your API token. After generating the token, **copy and store it securely** — Wistia does not allow you to copy the token again after you leave or refresh the page.

### Step 2: Connect Wistia in Databox

1. Enter the **Email** address associated with your Wistia account.
2. Paste the API token from [Step 1](#step-1-obtain-your-wistia-api-token) into the **API Token** field.
3. Click **Connect**.


connect-to-wistia-dialog
## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

If your Wistia API token is deleted or becomes invalid, the connection will stop syncing new data. You will need to generate a new API token in Wistia and update your connection in Databox with the new token.

 

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