# Integrate TikTok Organic with Databox

TikTok is a short-form video platform used by brands, creators, and organizations to reach and engage global audiences through organic content. Understanding which videos drive views, when follower growth spikes, and how engagement trends over time is essential for making informed decisions about your content strategy — but that data lives in TikTok's native analytics, separate from the rest of your marketing reporting. Connecting TikTok Organic to Databox lets you pull video views, follower growth, profile engagement, and content performance into a shared workspace alongside your other data sources, so you can report on your TikTok presence, spot trends early, and share results with stakeholders without switching between platforms.

## Connection

### Before you begin

### Add a connection

To connect TikTok Organic to your Databox account, sign in with your TikTok credentials. You can log in using a QR code, your phone, email, or username, or continue with **Facebook**, **Google**, or **Apple**.

tiktok-organic-connection
## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets

The TikTok Organic integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your TikTok Organic data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.

The entity relationship diagram (ERD) below illustrates how data is organized within the TikTok Organic integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.

## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

Your TikTok account must be a Business Account or Creator Account with analytics enabled. Personal accounts do not provide access to the performance data the integration relies on. To enable analytics, publish at least one video and turn on analytics from the Analytics page in your TikTok app.

TikTok restricts certain audience and content insights to accounts with at least 100 followers. Accounts below this threshold will have limited demographic and engagement data available through the API.

Video metrics such as Total Views, Total Likes, Total Comments, and Total Shares may be unavailable if the video has not been active (viewed, liked, commented on, or shared) for more than 7 days. To retrieve data for an inactive video, interact with it and retry after 24 to 48 hours. Additionally, some metrics may show a 24 to 48 hour reporting latency from TikTok's API.

 

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