Availability
All
Instagram Business accounts give brands, creators, and organizations access to professional tools for content publishing, audience engagement, and performance insights. They enable businesses to promote posts, run ads, and analyze results across Meta’s connected platforms, helping strengthen brand presence and build meaningful connections with their audience.
Connection
Before you begin
An Instagram Business account must be connected to a Facebook Page to enable full access to Meta’s APIs for insights, publishing, and advertising. This connection ensures that both platforms share the same business identity and permissions, managed through Meta Business Manager.
When connected, the Facebook Page serves as the parent asset that owns or manages the Instagram account. This relationship determines who can access the Instagram data, grant permissions to third-party tools, and manage roles across both platforms.
Hierarchy overview
User (Admin or Editor)
│
▼
Meta Business Manager
│
├── Facebook Page (managing entity)
│ │
│ └── Connected Instagram Business account
│
└── Other business assets (Ad accounts, Pixels, etc.)
- User: Must have appropriate permissions in Business Manager and on the Page.
- Business Manager: Owns and organizes assets like Pages, Instagram accounts, and ad accounts.
- Facebook Page: Acts as the bridge between Business Manager and the Instagram Business account.
- Instagram Business account: Inherits permissions and ownership through the linked Page.
Note: Each Instagram Business account can be linked to only one Facebook Page, but a single Page can manage multiple Instagram accounts through Meta Business Manager.
If your credentials don’t include full access to the data source, make sure your access level meets any permission requirements listed in the Specification section of the integration's page in the Metric Library.
Step 1: Add or choose the connection
To connect Instagram Business to your Databox account for the first time, log in using your Facebook credentials.
If you’ve already established a connection, you can reuse it to add new accounts, as long as those accounts are accessible with the existing connection's credentials.
Step 2: Allow Databox to access your data
When you approve the Databox app, you authorize a secure connection to your Facebook account. This allows Databox to access only the reporting data needed to track and visualize your Instagram Business performance. No changes are made to your data, and you can revoke access at any time from your Facebook settings.
Note: If your Facebook credentials are saved in your browser, the account may be selected automatically during the connection process. If this isn’t the account you want to connect, we recommend completing the setup in an Incognito window to avoid automatic login.
Step 3: Select the linked Facebook Page
If you manage multiple Facebook Pages, select the one that’s linked to the Instagram Business account you want to connect. If you have only one Page, it will be selected automatically.
Step 4: Select the Instagram Business account
Choose the Instagram Business account from those linked to the selected Facebook Page. If only one account is linked, it will be selected automatically.
Resources
For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.
 Metrics & Templates |
 Technical Details |
 Behavior & Usage |
 Notes |
Updates
As of April 2025, Meta has been deprecating certain metrics in the Instagram Business API while introducing several new ones. These updates reflect Meta’s broader shift toward Views-based reporting across its platforms.
Databox has updated the Instagram Business integration to align with the latest API changes, removing deprecated metrics and adding newly available ones.
Full descriptions and technical details for the new metrics are available in the Metric Library.
Some deprecated metrics have already stopped syncing, while others will stop receiving new data by November 15, 2025, Meta’s official cutoff date. Previously synced data will remain accessible in Databox unless the affected metrics are removed from reports or deleted from their places of use.
Frequently Asked Questions
Can I connect a personal Instagram account?
No. Only Instagram Business accounts can be connected. Personal Instagram accounts don’t provide access to performance insights or engagement data. To connect, first convert your account to a Business account and link it to a Facebook Page.