How are Stripe Metrics calculated in Databox

You may notice a data discrepancy for Stripe Metrics between Databox and Stripe's UI. This is due to a difference in how Databox calculates data synced from Stripe's API vs. how data is calculated in the Stripe UI

The description of each Stripe Metric and how they are calculated is specified below:

Metric Name	Metric Description
Payments	Payments metric refers to the total amount of money received by a business through online transactions using Stripe's payment processing platform. It includes all successful charges and refunds processed through Stripe, as well as any fees charged by Stripe for processing those transactions. This metric is useful for tracking revenue and understanding the performance of a business's online payment processing strategy.
Successful Charges	Successful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
Failed Charges	Failed Charges metric in Stripe measures the number of payment transactions that were unsuccessful due to reasons such as insufficient funds, expired cards, or other errors. This metric helps businesses to identify and rectify the issues causing these failed charges, which can lead to improved revenue and customer satisfaction.
Refunds	Refunds metric in Stripe tracks the total amount refunded to customers for a particular time period. This allows businesses to see how much revenue they have lost due to refunds and identify any patterns or trends that may require further investigation or action to reduce refund rates.
Customers	Customers metric in Stripe represents the total number of unique individuals or businesses who have created an account with your business and have provided their payment information for future transactions. This metric can provide insight into customer acquisition and retention, as well as the growth and success of your business.
New Customers	New Customers metric in Stripe represents the number of unique customers who have made their first successful payment during a given time period. This metric is important for businesses because it provides insight into the effectiveness of their customer acquisition strategies and can help them measure their growth and success over time.
New Customers by Plan Name	New Customers by Plan Name metric is a measurement of the number of new customers who have signed up for a particular plan within a specified period. This metric helps to evaluate the effectiveness of marketing efforts for each plan, as well as the overall performance of the business. By analyzing this metric, businesses can adjust their marketing strategies to increase customer acquisition for specific plans, which can ultimately lead to increased revenue.
Available Balance	Available Balance metric in Stripe reflects the current balance of funds available for withdrawal or transfer, minus any outstanding charges or disputes. It takes into account any pending transfers, fees, refunds, and reserves, providing an accurate snapshot of the amount that can be withdrawn or moved at any given time.
Pending Balance	Pending Balance is the amount of funds that are temporarily held by Stripe before they are available for transfer to your bank account. This includes payments that have been recently made, but have not yet cleared or been notified as successful. The Pending Balance metric is important for understanding your current cash flow and forecasting upcoming transfers.
Gross Volume	Gross Volume is a vital metric that measures the total value of transactions processed by a company over a specific period. It reflects the total revenue generated by a company, including fees, taxes, and refunds. For businesses using Stripe, Gross Volume is the sum of all successful payments processed through the platform. It's a key performance indicator that helps businesses track their growth and plan for the future. Understanding Gross Volume enables businesses to make data-driven decisions, optimize pricing, and measure success against benchmarks and goals.
Fees	Fees are the charges that Stripe, the payment processor, deducts from the total payment amount processed on behalf of a business. The fees may vary with the payment method, the country, the currency, and the industry of the business. Stripe's fee structure includes a percentage of the transaction amount and a flat fee per transaction. The Fees metric indicates the total amount of fees charged by Stripe for processing payments on a particular account or transaction.
Transactions	Transactions metric in Stripe refers to any successful payments or charges processed through the Stripe platform. It includes details such as the payment amount, currency, payment method used, and transaction status. This metric is important in understanding and analyzing revenue generated through Stripe, identifying patterns in customer behavior, and improving payment processes.
Transactions by Type	Transactions by Type metric in Stripe provides a breakdown of all the transactions processed by your account based on the type of payment method used, such as credit card, bank transfer, or digital wallet. This metric can help you understand which payment methods are more popular among your customers, and can also help you identify any potential issues or trends related to payment method usage. With this insight, you can optimize your payment strategies and provide a better payment experience for your customers.
Application Fees	Application Fees is a feature provided by Stripe that allows a platform or marketplace to collect a fee on transactions made by their users. The fee is charged on top of the payment amount and is automatically transferred to the platform's Stripe account. This feature makes it easy for platforms to monetize their business model while providing a seamless payment experience for their users. The Application Fees metric tracks the total amount of fees collected by the platform through this feature.
Open Invoices	Open Invoices metric in Stripe represents the total number of outstanding invoices that have been issued to customers but have not yet been paid. This metric provides insight into the current accounts receivable balance and can help businesses track their cash flow. It is an important metric for businesses to monitor as it helps them to identify the effectiveness of their billing and payment collection processes.
Overdue Invoices Amount	Overdue Invoices Amount metric in Stripe refers to the number of invoices that have been issued but not paid by the due date. It's an important measure for businesses to track as it can impact their cash flow and financial health. With Stripe, businesses can automate reminders and payment follow-ups to reduce the number of overdue invoices.
Paid Invoices Amount	Overdue Invoices Amount metric in Stripe refers to the number of invoices that have been issued but not paid by the due date. It's an important measure for businesses to track as it can impact their cash flow and financial health. With Stripe, businesses can automate reminders and payment follow-ups to reduce the number of overdue invoices.
Sent Invoices	Sent Invoices metric measures the total amount of invoices that have been sent to customers from your Stripe account within a given time period. This metric helps you track the effectiveness of your billing process and gauge the volume of customer transactions. By analyzing this metric, you can identify trends in invoice activity and adjust your billing strategy to optimize revenue. It also helps you keep track of unpaid invoices and follow up with customers to ensure timely payments.
The New Subscriptions (incl.Trials)	The New Subscriptions (incl. Trials) metric tracks the number of newly created subscription plans by customers, including Trials within a specified time frame. This metric is useful for monitoring the growth of your customer base and revenue, as well as analyzing the effectiveness of your marketing and pricing strategies. It can also be used to identify trends and patterns in customer behavior and inform future business decisions.
New Subscriptions (incl. Trials) by Plan Name	The New Subscriptions (incl. Trials) by Plan Name metric shows the number of new subscriptions including Trials that were created within a time period, segmented by the specific plan names. This helps businesses track the popularity of their different subscription plans and make informed decisions about pricing and offering new plans in the future. In case your subscriptions contain multiple subscription items, the total value of this metric will be higher than the total value of the equivalent non-dimensional metric.
New Subscriptions	The New Subscriptions metric tracks the number of newly created subscription plans by customers within a specified time frame. This metric is useful for monitoring the growth of your customer base and revenue, as well as analyzing the effectiveness of your marketing and pricing strategies. It can also be used to identify trends and patterns in customer behavior and inform future business decisions.
New Subscriptions by Plan Name	The New Subscriptions metric tracks the number of newly created subscription plans by customers within a specified time frame. This metric is useful for monitoring the growth of your customer base and revenue, as well as analyzing the effectiveness of your marketing and pricing strategies. It can also be used to identify trends and patterns in customer behavior and inform future business decisions.
Active Subscriptions	The Active Subscriptions metric represents the total number of active and past due recurring payment plans (subscriptions) at a given point in time. This metric is important to track for subscription-based businesses as it provides insights into the health of their customer base and revenue potential.
Active Subscriptions by Plan Name	Active Subscriptions by Plan Name is a metric that measures the number of subscriptions currently active or past due for each plan offered by a company. It allows businesses to assess their revenue streams and determine which plans are most popular with their customers. This data can then be used to optimize pricing strategies, develop targeted marketing campaigns, and identify areas for growth. Overall, the Active Subscriptions by Plan Name metric offers valuable insights into a company's subscription business and helps to inform key decision-making processes. In case your subscriptions contain multiple subscription items the total value of this metric will be higher than the total value of equivalent non-dimensional metric.
Net Active Subscriptions	Net Active Subscriptions serves as a pivotal metric in understanding the dynamic evolution of our customer base over a defined time frame. This metric encapsulates the net change in the number of Active Subscriptions within the specified period, providing crucial insights into the health and growth of our subscription-based services.
MRR	MRR (Monthly Recurring Revenue) is a metric used by subscription-based businesses to track the total predictable revenue generated from their subscribers on a monthly basis. It is a crucial metric for SaaS and subscription-based businesses as it helps them analyze their revenue stream and forecast growth. We calculate MRR using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. We subtract all discounts on those subscriptions. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
MRR by Plan Name	MRR by Plan Name is a metric used by Stripe to track and analyze a business's Monthly Recurring Revenue (MRR) based on the different subscription plans offered. It provides insights into which plans are performing better and generating more revenue, allowing businesses to optimize pricing and marketing strategies accordingly. This metric is useful in identifying trends and evaluating the effectiveness of pricing and product strategies when used in combination with other metrics such as customer churn and customer acquisition costs. We calculate MRR by Plan Name using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid." If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
ARR	ARR stands for Annual Recurring Revenue and is a key metric for subscription-based businesses. It represents the predictable and recurring revenue stream generated by an organization's subscription sales over a 12-month period. ARR is a vital metric used to understand the company's financial performance and growth potential, aiding decision-making processes and directing investment by quantifying the total value of subscription contracts annually. It is calculated by multiplying the average monthly recurring revenue (MRR) by 12. We calculate ARR using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. We subtract all discounts on those subscriptions. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
ARR by Plan Name	ARR by Plan Name refers to the Annual Recurring Revenue generated by each individual plan offered by a business, calculated by multiplying the monthly recurring revenue (MRR) of each plan by 12. This metric provides insight into the revenue breakdown by plan and allows businesses to evaluate their product pricing and strategy. We calculate ARR by Plan Name by using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid." If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Discounts	The Discounts metric measures the amount of revenue lost due to any discounts or promotions offered to customers as a percentage of the total monthly recurring revenue (MRR). This metric helps businesses evaluate the effectiveness and impact of their discount strategies on their revenue. It also provides insights into the pricing and purchasing behaviors of customers and can inform future discounting decisions. We calculate Discounts using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
MRR (excl. Canceled Subscriptions)	MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled subscriptions, a metric used by subscription-based businesses to track the total predictable revenue generated from their subscribers on a monthly basis. It is a crucial metric for SaaS and subscription-based businesses as it helps them analyze their revenue stream and forecast growth. MRR (excl. Canceled Subscriptions) includes MRR (excl. Canceled Subscriptions) by Plan Name and is calculated by using all currently “active” and “past due” subscriptions excluding canceled subscriptions”, which relates to “MRR (excl. Canceled Subscriptions) by Plan Name
MRR (excl. Canceled Subscriptions) by Plan Name	MRR (excl. Canceled Subscriptions) by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business excluding canceled subscriptions. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
ARR (excl. Canceled Subscriptions) by Plan Name	ARR (excl. Canceled Subscriptions) by Plan Name refers to the Annual Recurring Revenue excluding Canceled Subscriptions generated by each individual plan offered by a business, calculated by multiplying the monthly recurring revenue (MRR) of each plan by 12. This metric provides insight into the revenue breakdown by plan and allows businesses to evaluate their product pricing and strategy. We calculate ARR (excl. Canceled Subscriptions) by Plan Name by using all currently "active" and "past due" subscriptions excluding canceled subscriptions. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items
Discounts (excl. Canceled Subscriptions)	The Discounts (excl. Canceled Subscriptions) metric measures the amount of revenue lost due to any discounts or promotions offered to customers as a percentage of the total monthly recurring revenue (MRR). This metric helps businesses evaluate the effectiveness and impact of their discount strategies on their revenue. It also provides insights into the pricing and purchasing behaviors of customers and can inform future discounting decisions. We calculate Discounts (excl. Canceled Subscriptions) by using all currently "active" and "past due" subscriptions.
New MRR	New MRR (Monthly Recurring Revenue) is a metric used to track the net increase in monthly revenue. By measuring New MRR, businesses can assess the effectiveness of their acquisition and retention strategies, and identify opportunities for growth. We calculate New MRR by considering all "active", "past due", and "canceled" subscriptions created within the selected date range. For currently "active" subscriptions, we save the data based on their "created" date. For subscriptions that are currently either "past due" or "canceled", we save the data based on the date when they transitioned to "active".In the case of subscriptions that transitioned from "rial" to "active" we save the data based on their "trial_end" date. Additionally, we subtract all applicable discounts from these subscriptions. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as "trial" subscriptions that later transitioned to "active" subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
New MRR by Plan Name	New MRR by Plan Name is a metric used to measure the Monthly Recurring Revenue (MRR) generated by new customers for a particular subscription plan. It shows which plans are generating the most revenue from newly acquired customers. This metric helps businesses understand the impact of their marketing and sales efforts on different subscription plans and plan their strategies accordingly. We calculate New MRR by Plan Name by considering all "active", "past due", and "canceled" subscriptions created within the selected date range. For currently "active" subscriptions, we save the data based on their "created" date. For subscriptions that are currently either "past due" or "canceled", we save the data based on the date when they transitioned to "active", In the case of subscriptions that transitioned from "trial" to "active", we save the data based on their "trial_end" date. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as "trial" subscriptions that later transitioned to "active" subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
New ARR	New Annual Recurring Revenue (ARR) is a metric that represents the annual recurring revenue generated by the company's newest customers or customers that have just upgraded their plans, calculated over a given period. It helps businesses understand how much revenue they're generating from new customers and how they're contributing to the company's revenue growth. This metric is essential for predicting future revenue growth and making informed decisions about marketing and sales strategies. We calculate New ARR by considering all "active", "past due", and "canceled" subscriptions created within the selected date range. For currently "active" subscriptions, we save the data based on their "created" date. For subscriptions that are currently either "past due", or "canceled", we save the data based on the date when they transitioned to "active". In the case of subscriptions that transitioned from "trial" to "active", we save the data based on their "trial_end" date. Additionally, we subtract all applicable discounts from these subscriptions. Limitaitions: We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as "trial" subscriptions that later transitioned to "active" subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments
New ARR by Plan Name	New ARR by Plan Name is a metric that measures the total dollar amount of monthly recurring revenue added to a particular pricing plan. It helps gauge the performance of different pricing plans and identify which plans are driving the most growth in the business. This metric is useful in evaluating the effectiveness of marketing and sales efforts and can be used to inform pricing strategy decisions. We calculate New ARR by Plan Name by considering all "active", "past due",and "canceled" subscriptions created within the selected date range. For currently "active" subscriptions, we save the data based on their "created" date. For subscriptions that are currently either "past due" or "canceled", we save the data based on the date when they transitioned to "active". In the case of subscriptions that transitioned from "trial" to "active", we save the data based on their "trial_end" date. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as "trial" subscriptions that later transitioned to "active" subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
Net MRR	Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period. It measures the revenue gained from subscriptions after accounting for cancellations, upgrades, and downgrades. It helps businesses calculate their recurring monthly revenue growth accurately.
Net ARR	Net ARR stands for Net Annual Recurring Revenue and is a measure of the change in the ARR over a specific time period. It measures the revenue gained from subscriptions after accounting for cancellations, upgrades, and downgrades. It is a key metric used to measure the growth and predictability of a subscription-based business.
Churned Customers	Churned Customers is a key metric that measures the rate at which customers stop doing business with a company. Churned Customers can help businesses identify potential issues with customer satisfaction or engagement, and take steps to improve retention and reduce customer turnover. A high churn rate can also indicate a need for companies to reassess their pricing, product offerings or customer support strategies. We count Churned Customers by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. When counting, we exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we count such subscriptions on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we count them on the date when their current payment period ended.
Churned Customers by Plan Name	The Churn by Plan Name metric provides insights into the rate at which customers cancel their subscriptions or stop making payments for a specific plan. This data is crucial for businesses as it helps them evaluate the health of their customer base and make informed decisions on retaining customers, adjusting pricing, or improving the value proposition of a specific plan. By analyzing this metric, businesses can identify patterns and trends that can help them optimize their subscription offerings and reduce customer churn. We count Churned Customers by Plan Name by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. When counting, we exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we count such subscriptions on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we count them on the date when their current payment period ended. In case your subscriptions contain multiple subscription items the total value of this metric will be higher than the total value of equivalent non-dimensional metric.
Churned MRR	Churned MRR is a metric that indicates the loss of revenue from existing customers over a period of time, often a month or a year. Churned MRR is a critical metric for businesses as it helps them identify the reasons for customer attrition and take corrective measures to retain their customers, reduce churn and increase revenue. We calculate Churned MRR by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended.
Churned MRR by Plan Name	Churned MRR by Plan Name is a metric that tracks the amount of revenue lost over a given time period from customers who cancel their subscriptions or downgrade their plans, broken down by the specific plan they were on. This metric helps businesses understand which plans are experiencing higher churn rates and can inform strategic decisions around pricing, product features, and customer retention efforts. We calculate Churned MRR by Plan Name by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Churned ARR	Churned ARR measures the amount of recurring revenue lost from customers who cancelled or downgraded their subscription during a one-year period. A lower churn rate indicates higher customer retention and profitability. We calculate Churned ARR by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended.
Churned ARR by Plan Name	The Churned ARR by Plan Name metric measures the amount of recurring revenue lost by a business during a year, segmented by the different plan levels offered to customers. This metric helps businesses identify which plans are losing the most revenue and adjust their strategies accordingly to reduce churn and increase revenue. It also aids in the evaluation of the overall health of the business' subscription model. We calculate Churned ARR by Plan Name by considering all "canceled" subscriptions that either have already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions and "canceled" subscriptions from customers who currently have "active" or "past due" subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Churned Customers (Delinquent)	The Churned Customers (Delinquent) metric in Stripe measures customers who have failed to pay their subscription or invoice and are considered delinquent. This metric helps businesses understand the loss of revenue due to delinquent customers and can be used to identify trends or patterns that may indicate issues with billing or customer retention. By tracking Churned Customers (Delinquent), businesses can take proactive steps to reduce delinquency and improve overall customer lifetime value. We count Churned Customers (Delinquent) by considering all "canceled" subscriptions that have either already ended or will end after the start of the selected date range. When counting, we exclude "canceled" trial subscriptions. Since we count Churned Customers (Delinquent) using subscriptions and delinquency, which is a current property of the customer, we cannot obtain information about past delinquencies of a customer if they have either revived their canceled subscription or signed up for a new one and are currently not marked as delinquent.
Churned Customers (Delinquent) by Plan Name	The Churned Customers (Delinquent) by Plan Name metric in Stripe measures the number of customers who have stopped paying for a particular subscription plan, also known as delinquent customers, over a specific period of time. This metric can help businesses understand which subscription plans are more likely to experience customer churn and identify factors that may be contributing to the churn rate. By tracking this metric, businesses can develop targeted retention strategies and improve customer engagement to reduce churn and promote long-term loyalty. We count Churned Customers (Delinquent) by Plan Name by considering all "canceled" subscriptions that have either already ended or will end after the start of the selected date range. When counting, we exclude "canceled" trial subscriptions. Since we count Churned Customers (Delinquent) by Plan Name using subscriptions and delinquency, which is a current property of the customer, we cannot obtain information about past delinquencies of a customer if they have either revived their canceled subscription or signed up for a new one and are currently not marked as delinquent. In case your subscriptions contain multiple subscription items the total value of this metric will be higher than the total value of equivalent non-dimensional metric
Churned MRR (Deliquent)	The Churned MRR (Delinquent) metric represents the revenue lost from customers who have stopped using a service or product due to non-payment or delinquency. Monitoring this metric can help businesses identify trends in delinquent accounts and develop strategies to minimize churn and maximize revenue. We calculate Churned MRR (Delinquent) by considering all "canceled" subscriptions that have either already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions. Additionally, we subtract all applicable discounts from these subscriptions. Since we calculate this metric using subscriptions and delinquency, which is a current property of the customer, we cannot obtain information about past delinquencies of a customer if they have either revived their canceled subscription or signed up for a new one and are currently not marked as delinquent.
Churned MRR (Delinquent) by Plan Name	The Churned MRR (Delinquent) by Plan Name metric is a measure of the revenue lost due to customers who have failed to pay their subscription dues by plan. This metric helps businesses determine which subscription plans have the highest delinquent rates and revenue loss due to churn. By having insights into this metric, businesses can identify opportunities to improve customer retention and reduce delinquent payments while optimizing their subscription plans and pricing strategy. We calculate Churned MRR (Delinquent) by Plan Name by considering all "canceled" subscriptions that have either already ended or will end after the start of the selected date range. We exclude "canceled" trial subscriptions. Since we calculate this metric using subscriptions and delinquency, which is a current property of the customer, we cannot obtain information about past delinquencies of a customer if they have either revived their canceled subscription or signed up for a new one and are currently not marked as delinquent. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Active Trials	The Active Trials metric is a vital component in assessing the effectiveness of trial subscription programs within a defined time frame. It involves tracking and quantifying the number of active trial subscriptions currently in progress. These trials represent a crucial stage in the customer journey, where potential users are given the opportunity to experience the value and features of our products or services before making a commitment.
Net Active Trials	The Net Active Trials metric provides a comprehensive view of the performance and growth of trial subscriptions. This metric goes beyond simply counting the total number of active trials; it factors in both new trials initiated and trials that have expired or been canceled during a specific timeframe, providing a net figure.
New Trials	The New Trials metric provides a comprehensive overview of the number of new subscriptions that have initiated with a free trial period within a specified timeframe. This metric serves as a critical barometer for assessing customer acquisition strategies and evaluating the appeal of our offerings.
Trial Conversion Rate	The Trial Conversion Rate is a pivotal metric that provides insight into the effectiveness of our trial subscription programs. It serves as a critical barometer of our ability to transition potential customers from trial phases to becoming active, paying subscribers within a specific time frame, typically over a rolling 30-day period. We calculate the Trial Conversion Rate by dividing the count of subscriptions that transitioned from trial to active in the past 30 days up until today by the count of subscriptions whose trial ended in the past 30 days up until today.
Upgrades	The Upgrades metric in Stripe measures the number of times a customer has upgraded or subscribed to a higher tier plan from their current one. It helps businesses understand how successful their pricing strategy is and identify opportunities to drive revenue growth by encouraging customers to upgrade to more expensive plans.
Upgrades by New Plan Name	The Upgrades by New Plan Name metric refers to the number of times a customer upgrades their subscription plan to a new plan name within a given time frame. This metric can provide insights into which new plans are resonating with customers and can help inform pricing and marketing strategies. Additionally, tracking this metric over time can help identify trends in customer behavior and inform decisions around product development and overall business growth.
MRR Upgrades	MRR Upgrades is a metric that measures the difference in monthly recurring revenue (MRR) between the current month and the previous month due to upgrades in customer subscriptions. It shows how much additional revenue has been generated by customers upgrading their subscription plans. This metric is important for tracking the growth of a subscription-based business and identifying areas where upselling and cross-selling opportunities can improve overall revenue.
MRR Upgrades by New Plan Name	MRR Upgrades by New Plan Name is a metric used to measure the total increase in monthly recurring revenue (MRR) that is generated by subscription upgrades across all new plan names. It helps businesses understand which subscription plans are driving the most revenue growth and identify opportunities for pricing optimization and future product development. By analyzing this metric, companies can also track customer behavior and identify trends in their product preferences, helping them make better strategic decisions for their business.
Downgrades	The Downgrades metric in Stripe measures the number of customers who have downgraded their subscription plan or cancelled their subscription entirely. It is an important metric for subscription businesses to track as it can provide insights into customer behavior, product and pricing optimization strategies, and overall revenue churn. By identifying the reasons behind downgrades, businesses can take proactive steps to reduce churn and improve their customer retention rates.
Downgrades by Previous Plan Name	The Downgrades by Previous Plan Name metric tracks the number of times a customer downgrades to a lower subscription plan from a specific previous plan name. This metric helps businesses understand how changes in pricing and plan options affect customer behavior and retention. By monitoring this metric, businesses can identify patterns and trends in customer behavior that can inform pricing and plan strategy decisions.
MRR Downgrades	MRR (Monthly Recurring Revenue) Downgrades is a metric that measures the decrease in monthly recurring revenue for a given period due to customers moving to lower-priced plans or reducing their usage. It indicates the impact of downgrades on the overall revenue of a company and can help identify trends in customer behavior and pricing strategies.
MRR Downgrades by Previous Plan Name	The MRR Downgrades by Previous Plan Name metric measures the total decrease in Monthly Recurring Revenue (MRR) from customers who have downgraded their subscription plan to a lower-tier plan compared to their previous plan. This helps businesses understand which plans are driving the most downgrades and identify opportunities to improve their product offerings or pricing strategy to minimize revenue losses.