# Integrate X (Twitter) Ads with Databox

X Ads (formerly Twitter Ads) is the paid advertising platform on X, enabling businesses to promote content across the X feed to targeted audiences based on interests, keywords, follower lookalikes, and demographics. Campaigns span awareness, engagement, and conversion objectives, with performance tracked at the campaign, ad group, and creative level. Connecting X Ads to Databox lets you pull that performance data into dashboards and reports alongside your other paid channels, so you can monitor spend efficiency, compare channel results, and share insights with stakeholders without logging into the platform.

## Connection

### Before you begin

### Step 1: Authorize Databox

To connect X Ads to your Databox account for the [first time](/add-a-connection), you'll be redirected to X to authorize access.

If you've already established a connection, you can [reuse](/add-a-data-source) it to add new accounts, as long as those accounts are accessible with the existing connection's credentials.

On the authorization screen, review the requested permissions and click **Sign In** to grant Databox access to your X Ads data.

x-twitter-ads-oauth-authorization
### Step 2: Select the account

Choose the X Ads account you want to report on. If you manage multiple ad accounts, you'll be prompted to select the specific account you want to connect to Databox.

## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

Databox requests read-only access to your advertising data, including campaigns, audiences, ad account information, and creatives. No changes are made to your campaigns or account settings, and you can revoke access at any time from the **Apps and sessions** section of your X account settings.

 

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