# Integrate Snapchat Ads with Databox Snapchat Ads is a mobile-first advertising platform that enables businesses to reach a highly engaged younger audience through full-screen video, image, and story-based ad formats. It is used by brands to drive awareness, app installs, and conversions among Snapchat's predominantly Gen Z and millennial user base. Connecting Snapchat Ads to Databox brings your campaign, ad set, and ad-level data into a unified reporting environment alongside your other paid channels — so you can monitor spend efficiency, track swipe-through rates and conversions, and build dashboards that keep your team focused on what matters. ## Connection ### Before you begin ### Step 1: Add or choose the connection To connect Snapchat Ads to your Databox account for the [first time](/add-a-connection), log in using your Snapchat credentials. If you've already established a connection, you can [reuse](/add-a-data-source) it to add new accounts, as long as those accounts are accessible with the existing connection's credentials. In the Snapchat login screen, enter your **Username or Email** and click **Next**. You can also sign in via **Use phone number instead** or **Continue with Google**. snapchat-ads-oauth-login ### Step 2: Select your organization After signing in, select the Snapchat organization you want to connect. If your Snapchat account is associated with multiple organizations, choose the one that contains the ad account you want to report on. ### Step 3: Select the ad account Choose the Snapchat Ads account you want to report on. If you manage multiple ad accounts within your organization, you will be prompted to select the specific account you want to connect to Databox. ## Metric Builder The Snapchat Ads integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration. metric-builder To create a custom metric, start by selecting a metric from the **Metric** selector. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.). The entities accessible for metric creation are listed below. A **Standard Metrics** tab is also available, providing access to out-of-the-box account-level metrics without requiring any additional configuration. ### Campaigns Campaigns provides performance data aggregated at the campaign level. Use this entity to evaluate how each campaign is contributing to your advertising goals — tracking metrics such as Amount Spent, Total Impressions, Swipe Up Rate, Purchase ROAS, and conversion events. Dimensions such as Country, Gender, Age, and OS are available to segment your campaign data further. **In Snapchat Ads:** Go to the [Ads Manager](https://ads.snapchat.com/) and select the **Campaigns** tab. ### Ad Sets Ad Sets provides performance data at the ad set level, allowing you to analyze how different audience targeting configurations and delivery settings are performing within each campaign. Available metrics include Paid Reach, Total CPM, Cost per Lead, App Installs, and story-level engagement metrics such as Story Opens and Story Completes. **In Snapchat Ads:** Go to the [Ads Manager](https://ads.snapchat.com/) and select the **Ad Sets** tab. ### Ads Ads provides performance data at the individual ad level, making it possible to compare creative performance across swipe rates, video completion rates, and conversion metrics. Use this entity to identify which specific ads are driving results and to inform creative iteration decisions. **In Snapchat Ads:** Go to the [Ads Manager](https://ads.snapchat.com/) and select the **Ads** tab. ## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets The Snapchat Ads integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your Snapchat Ads data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members. The entity relationship diagram (ERD) below illustrates how data is organized within the Snapchat Ads integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs. ## Resources For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below. Conversion metrics such as Purchases, Sign Ups, and App Installs that use a **Conversion Type** of Web, App, or Offline require the dimension to be set to **None**. If you select any other dimension alongside these conversion types, Snapchat's API will not return data. Set the dimension to **None** to retrieve conversion data segmented only by the conversion type. Available dimensions depend on the selected metric and are loaded dynamically from the Snapchat API. Commonly available dimensions include Country, Gender, Age, Lifestyle Category, OS, Make, Region, DMA, and None. Not all dimensions are supported for every metric — if a dimension is unavailable for the metric you have selected, it will not appear in the dimension selector.   Ask Genie Get instant answers or help with your data using the in-app AI assistant. Talk to an expert For customers: Get help with your setup, strategy, or making the most of Databox. Book a demo New to Databox? See how it works and get guidance on getting started. Send an email Reach out to support for help with your account, data, or technical issues.