Guide: Using Ortto with Databox (Custom API Integration)

IN THIS ARTICLE

• Ortto Integration Details
• How to Connect Ortto to Databox
• How to Use and Create Ortto Metrics
• Additional Information

Ortto Integration Details

IN THIS SECTION

• Overview
• Integration Basics

Overview

Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle. 

The Ortto integration is designed for more tech-savvy users, as it syncs data through a Custom API integration. In order to create Ortto metrics in Databox, you’ll need to use the Metric Builder. Learn more about the basics of Metric Builder for Custom API Integrations here.

Integration basics

How to connect Ortto to Databox

IN THIS SECTION

• How to connect Ortto to Databox
• How to access your API key, access token / API key secret

• What’s the maximum amount of historical data initially available when you use a new Ortto Metric in Databox?
• What time zone does Ortto data sync in?
• What type of pagination is supported by Ortto Integration

How to connect Ortto to Databox

To connect an Ortto Account in Databox, go to  Data Manager > + New connection. Type Ortto in the search bar and click on the Connect button. Next, click the green Connect now button.

This will open the  Authorization window, which is where you will be prompted to enter your Data Source Name, Domain and API Key to authorize the Databox app. Learn how to access your API Key here. 

How to access your API key, access token / API key secret?

To successfully connect your Ortto with Databox, you will need to use your Domain and API Key in the connect process. 

You should choose the Domain that chose during your Ortto Account setup. 

To find your Domain in your Ortto Account, follow the steps below:

1. Navigate to  Activities > New Activity > Start from scratch.
2. Enter an Activity Name and click Next.
3. Select I’m doing it myself, you will be able to find a URL inside the code snippet section.
4. Copy your domain and paste it in the Databox's Activate Ortto Window.

To access the API Key in your Ortto Account follow the steps below:

1. Navigate to  Data Sources > New Data Source.
2. In the search bar enter  Custom API and click on the Custom API tile.
3. Enter a name for you Data source and click Create.
4. Copy the Private API Key and click Done. Paste your Private API Key in Databox's Activate Ortto window.
5. Once you have entered your  Data Source Name, Domain and API Key in Databox's Activate Ortto window, click the green Activate button to authorize the Databox app.

What's the maximum amount of historical data initially available when you use a new Ortto Data Source Metric in Databox?

• Custom Metric Setup: When a user creates a metric using an endpoint that supports date time parameters in the API request, those date time parameters determine the amount of historical data that will be pulled for the given metric. You can learn more about the date time parameters here.
•  API Limitations: APIs may have limits set by the system itself on the amount of historical data that is stored/ can be accessed.
•  Pagination Limitations: The pagination limit is set to 100 pages, which means that pagination will stop when the 100th page is reached. In cases where the metric is using pagination, of course, the interplay of date time parameters and pagination can have an impact on how much of the historical data the user can pull for a given metric. Learn more here.
•  Databox Plan: The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more here.

What time zone does Ortto data sync in? 

The API allows you to set the timezone when creating a request, we advise you to stay consistent with the time zone you are using and so avoid potential data discrepancies. Learn more about Ortto's time zones here.

What type of pagination is supported by Ortto Integration

Ortto offers two types of pagination, offset with limit and cursor with limit. Learn more about Ortto's pagination here.

Learn more about pagination here.

How to use and create Ortto Metrics

IN THIS SECTION

• How to access pre-built Ortto Metrics
• How to create custom Ortto Metrics

How to access pre-built Ortto Metrics

1. Navigate to Metrics > Metric Library
2. In the  Browse by Data Source section, click the Data Source dropdown and search for Ortto. This will filter out pre-built Orto Metrics.

How to create custom Ortto Metrics

Let’s walk through how to create a Custom Metric for Ortto.

In order to prepare API requests, you should reference API-specific documentation that can be found in the Databox app through the API Docs link in the top right of the Prepare API Request page. Or, use this direct link.

1. Navigate to Metrics > Custom Metrics to access the Metric Builder for Ortto.
2. Click the green + New Custom Metric button and select your connected Ortto Account from the Data Source drop-down list.
3. Open the API documentation for Ortto to find the endpoint that will return the data needed for the given custom metric you wish to create. 
4. Click the drop-down to select GET or POST as the HTTP Method. This is dependent on the information you found in the API documentation. 
5. The Base URL is already predefined, you will need to copy the missing part of your chosen endpoint to sync the appropriate data. 
6. Add Parameters based on your HTTP Method. Parameters limit the records returned for the API request.
   1. If you’re creating a GET request, define the Key and Value pair(s). The API documentation provides information on endpoints for a field/ argument, which will be the Key. The condition (i.e., an ID, true/ false, etc.) will be the Value. 
      If the API documentation for Ortto states that the Integration supports dynamic date ranges, you will be able to click the  calendar icon to add datetime parameters.
   2. If you’re creating a POST request, define the relevant JSON body.
      Click on the  calendar icon to add datetime parameters.
   3. Pro Tip: You can choose multiple Keys and Values for one Custom Metric. You can add an additional Key and Value by clicking on “+”. 
7. You can add Headers that include Key and Value pairs if the API needs this to successfully return data.
8. If the endpoint supports pagination, we recommend you select the appropriate method using the Pagination Method dropdown. 
9. Once you have the basic setup, click on the green Continue button. You will be directed to the Select value step.
10. In the Select value step, select a property that includes the metric value you'd like to track in your Custom Metric. A metric value must be purely numeric. 
11. Once you have selected the value, click on the green Continue button.
12. The Segment by dimension step is optional. This step will be taken into account only when you are trying to create a dimensional metric. If you'd like to segment your metric by multiple dimensions, choose one to complete during this set up, then begin again and select a different dimension until each desired metric is created.

    1. To skip this step, select None. 

13. The Select date step is optional as well. 
    1. Use current time of storing data (Dynamic): Select this option if you don’t want to select a date field
    2. Use a field from response (optional): Select this if you want to select a date in order to see your data in predefined intervals. 
14. In the Preview & Customize step, you can see the JSONata expression that has been created based on your selection of properties. 

    1. You can customize the JSONata expression (optional) in the right editor panel. 

15. To continue, click on the Preview data button to validate the expression and returned data. 
16. Once you have previewed your data, click on the green Continue button to proceed to the last step of setting up your Custom Metric.
17. In the Describe metric step, you can set up the following:
    1. Name your metric: Enter a name for your custom metric.
    2. Data Aggregation: These selections determine how your data is handled. This especially impacts the way data is grouped and displayed for longer Date Ranges. Learn more here.
    3. Favourable trend: You can select when "Trending UP is positive" or "Trending DOWN is positive," since some metrics are better (positive) when the value is lower (like Bounce rate, Churn rate, etc.). This will affect how comparison values and goal comparisons are calculated and calculated.
18. Once you completed the Describe metric step, click the green Continue button to finish the Custom metric setup.

Additional Information

IN THIS SECTION

• Integration limitations

Integration Limitations

• Databox limits the use of its integrations to GET requests. This is because our integration only reads your data.
• Rate limits: Rate limits differ based on the plan the user is using with Ortto. Learn more here.