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Guide: Using Mailchimp with Databox

HOW TO

How to connect Mailchimp to Databox

IN THIS SECTION

How to connect Mailchimp to Databox

To connect a Mailchimp Account in Databox, go to Data Manager > + New connection. Type Mailchimp in the search bar and click on the green Connect button. 

This will open the Authorization window, which is where you will be prompted to enter your Mailchimp login credentials and authorize the Databox app. 

What's the maximum amount of historical data initially available when you use a new Mailchimp Metric in Databox?

When you connect a new Mailchimp Data Source to Databox, no historical data is initially synced. Data is synced for the Metrics that are being used in your Account, so when you first use a new Mailchimp Metric, data will start to sync. 

Pro Tip:  In order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more  here .   

    The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more here.

    What time zone does Mailchimp data sync in? 

    Mailchimp data is synced in the UTC.

        Metric Considerations

        In MailChimp, users often do not set up unique names for Email Campaigns. When syncing this data with Databox, this resulted in all values being pushed to 1 Email Campaign.

        To ensure accurate reporting for unique Email Campaigns, a timestamp has been added to each Email Campaign Name in Databox. This timestamp represents the date when the Campaign was sent to a specific audience.

        Therefore, Email Campaign Names are now displayed as follows in Databox: “Email Campaign Name (mm/dd/yy hh:mm:ss).” For example, “Spring Stock-Up Sale Reminder (02/02/2020 23:37:29),” rather than just “Spring Stock-Up Sale Reminder.”


        How to verify Email Campaign data in Databox vs Mailchimp?

        In Mailchimp, this data can be verified by clicking on the Campaigns icon in the lefthand menu. Next, in the lefthand sub-menu, select All campaigns. If needed, specify the audience in the Current audience section.

        Under each individual Campaign, you'll see the 'Sent' timestamp that has been added to Email Campaign Names in Databox.

        Campaign create date is visible in your Mailchimp Account. However, in Databox instead of the creation date you can track when a contact opened up the email (Metric 'Open rate by Campaign'). 

        As of April 2025, due to architectural and product changes, some dimensional metrics have been restructured and are now available as dimensions within a new placeholder metric. The list of affected metrics is provided below.

        Old Metric Name New Metric New Dimension (Breakdown by)
        Sends by Automations By Automation Metrics Sends by Automations
        Open Rate by Automations By Automation Metrics Open Rate by Automations
        Click Rate by Automations By Automation Metrics Click Rate by Automations
        Clicks by Automations By Automation Metrics Clicks by Automations
        Unique Opens by Automations By Automation Metrics Unique Opens by Automations
        Opens by Automations By Automation Metrics Opens by Automations
        Subscriber Clicks by Automations By Automation Metrics Subscriber Clicks by Automations
        Open Rate by Campaigns By Campaign Metrics Open Rate by Campaigns
        Click Rate by Campaigns By Campaign Metrics Click Rate by Campaigns
        Created by Campaigns By Campaign Metrics Created by Campaigns
        Subscribers by Campaigns By Campaign Metrics Subscribers by Campaigns
        Clicks by Campaigns By Campaign Metrics Clicks by Campaigns
        Unique Opens by Campaigns By Campaign Metrics Unique Opens by Campaigns
        Facebook Likes by Campaigns By Campaign Metrics Facebook Likes by Campaigns
        Forwards by Campaigns By Campaign Metrics Forwards by Campaigns
        Subscribers by Audiences By Audience Metrics Subscribers by Audiences
        Unsubscribers by Audiences By Audience Metrics Unsubscribers by Audiences
        Cleaned Contacts by Audiences By Audience Metrics Cleaned Contacts by Audiences
        Open Rate by Audiences By Audience Metrics Open Rate by Audiences
        Click Rate by Audiences By Audience Metrics Click Rate by Audiences
        Campaigns by Audiences By Audience Metrics Campaigns by Audiences

        Granularity Restrictions

        • Due to API limitations, hourly granularity is not supported. This may affect visualization options for Charts in Databox.

          For example, if a Mailchimp Metric is used on a Line or Bar Chart with ''Yesterday'' Date Range selected, hourly data won't be displayed on the Chart.
          However, the big number above the Chart will accurately reflect the Metric value for the selected Date Range.

          Learn more about Granularity here.