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      Guide: Using Google Universal Analytics with Databox

       

      Google officially sunset Universal Analytics on July 1, 2023

        Google Analytics 4 is the recommended replacement. Due to the differences in tracking logic used in Universal Analytics vs Google Analytics 4, historical data will not transfer from one to the other.
          Because of this, it's important to get Google Analytics 4 set up as soon as possible in order to start accumulating data in this new system.

      Read our full Transition Guide for more information. 

      Although Google is no longer tracking new data in Universal Analyitcs, you can connect your Universal Analyitcs Account to Databox to archive historical data. Learn more here. 

      HOW TO

      How to connect Google Universal Analytics to Databox

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      How to connect Google Universal Analytics to Databox

      To connect a Google Universal Analytics Account in Databox, go to  Data Manager > + New connection. Type Google Universal Analytics in the search bar and click on the green Connect button. Next, click the green Connect now button.

      In the Connect Google Service with Databox window, click the Sign in with Google button. This will open the Authorization window, where you will be prompted to enter your Google login credentials and authorize the Databox app.

      If you have multiple web properties within your Google Universal Analytics Account, you will be prompted to select the web property that you want to connect with Databox. This will determine the web pages that data is synced for. Learn more about Google web properties here. 

      If you have multiple Views set in your Google Universal Analytics Account, you'll also be prompted to select the View that you want to connect with Databox. If you don't have multiple Views, All Web Site Data will automatically be connected. 

      Pro Tip: Each Google Universal Analytics View must be connected as a separate Data Source in Databox (1 View = 1 Data Source). 

       

      If there is no Property/View available to connect, you might be trying to connect a Google Analytics 4 Property. 

      Learn more about how to connect Google Analytics 4 Property to Databox here.

      Pro Tip:  You can differentiate between Universal Properties vs Google  Analytics 4 Properties by the ID in Google Universal  Analytics. Universal Properties have "UA" before the ID number, while Google  Analytics 4 IDs are numbers only. 

      Read more about the Google Universal Analytics Universal Property vs Google Analytics 4 Property here. 

      Can I connect a Google Universal Analytics View?

      Yes. If you have multiple Views set in your Google Universal Analytics Account, you'll also be prompted to select the View that you want to connect with Databox.

      If you don't have multiple Views,  All Web Site Data will automatically be connected. 

      Pro Tip: Each Google Universal Analytics View must be connected as a separate Data Source in Databox (1 View = 1 Data Source). 

      Can I connect a View/ Property created with Firebase? 

      Firebase apps that have been upgraded from Google Analytics Universal Property to a 4 Property, or have been created as a Google Analytics 4 Property, can be connected to Databox.

      Learn more here.

      Can I connect a Google Universal Analytics Segment?

      Google Universal Analytics Segments can not currently be connected with Databox.

      What's the maximum amount of historical data initially available when you use a new Google Universal Analytics Metric in Databox?

      Data is synced for the Metrics that are being used in your Account, so when you first use a new Google Universal Analytics Metric, the maximum amount of historical data available is 36 months.

      Certain Metrics may have less historical data available based on API restrictions. For more information about the amount of historical data available for a specific Metric, please contact our Support Team at help@databox.com.

      Pro Tip:  In order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more  here.

        The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more here. 

        What time zone does Google Universal Analytics data sync in?

        Google Universal Analytics data is synced in the time zone set in the Google Analytics Account. For example, if your Google Analytics Account time zone is set as EST, your Google Analytics data will sync with Databox in EST. 

        How to access pre-built Google Universal Analytics Templates

         
        1. Navigate to Databoards > Public Templates
        2. In the Data Source drop-down list, select Google  Universal  Analytics
        3. To view a preview of the Template populated with dummy data, click Preview
        4. To pull the Template into your Account and re-populate it with your own Google data, click Use Template
        5. Select the appropriate Google Universal Analytics Data Source from the drop-down list to complete the process. The Databoard will be re-populated with data from the selected Google Analytics Account and can be found on the  Databoards page

        Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.

        Popular Google Universal Analytics Templates

        Google Universal Analytics Website Traffic Google Universal Analytics Acquisition Snapshot
        This dashboard helps provide insights on your  Website Analytics, such as Users, Sessions, Referrals and more.
        This dashboard dives deeper into your Sources data and reveals which marketing campaigns have been most productive.

        How to build a Databoard using Google Universal Analytics data

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        Popular Use Cases

        Learn more about popular Google Universal Analytics use cases here.

        Popular Google Universal Analytics Metrics

         

        Sessions

        Sessions by Channel

        		 New Users

         
        Pageviews by Page Avg Session Duration Goal Completions

        View a full list of Google Universal Analytics Metrics available in Databox here.

        How to build a Databoard

         

        1. Navigate to  Databoards > + New Databoard > Start Blank
        2. Click on the Metric  Library icon on the lefthand side of the Designer
        3. Select the appropriate Google Universal Analytics Account from the Data Source drop-down list in the Metric Library
        4. View the list of pre-built Google Universal Analytics Datablocks in the Metric  Library. Drag and drop your selected Datablock onto your Databoard   
        5. If a pre-built Datablock isn't available for your use case, click on the  Visualization Types icon under the Metric Library icon
        6. View the list of Visualizations available in Databox. Drag and drop your selected Visualization onto your Databoard
        7. Click on the Datablock on the Databoard to open the corresponding Datablock Settings on the righthand side of the Designer
        8. Select the appropriate Google Universal Analytics Data Source and Metric in the Datablock Settings. This will update the Datablock, and it will populate the Datablock with the corresponding data
        9. Complete steps 4-8 until your Databoard is complete

        How to use the Metric Builder for Google Universal Analytics (Report)

        With the Metric Builder for Google Universal Analytics, you can create Custom Google Universal Analytics Metrics using a combination of Metrics, Dimensions, Segments, and Filters. 

        Some popular use cases for the Metric Builder for Google Universal Analytics include creating content-specific Metrics, reporting on custom Goal Conversions, etc.

        Learn more about the Metric Builder for Google Universal Analytics here.

        Additional Information

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        Metric Considerations

        • For all Basic and Custom Metrics, a maximum of 10,000 results is synced from Google Universal Analytics.
        • Due to technical limitations, the Date Range ''All Time'' will return a maximum of 36 months of historical data.