Guide: Using Google My Business with Databox


How to connect Google My Business to Databox


How to connect Google My Business to Databox

To connect a Google My Business Account in Databox, go to  Data Manager > + New connection. Type Google My Business in the search bar and click on the green Connect button. 

This will open the  Activation window, which is where you will be prompted to enter your Google login credentials and authorize the Databox app. 

Pro Tip: If you have Google passwords saved in your browser, this Account may be automatically selected to connect with Databox. If this is not the Account you want to connect, it is recommended that you complete the connection process in an Incognito Window.  

Next, select the Google My Business location that you'd like to report on in Databox.

How to connect multiple locations for one brand

If you are managing multiple locations for one brand in your Google My Business Account, each location must be added as a separate Data Source Connection in Databox.

What Google My Business permissions do you need to connect to Databox?

Google My Business has 3 User roles: Owner, Manager, and Site Manager. All User roles are able to connect the Account to Databox.

What's the maximum amount of historical data initially available when you use a new Google My Business Metric in Databox?

Data is synced for the Metrics that are being used in your Account, so when you first use a new Google My Business Metric, the maximum amount of historical data available is 18 months. 

Certain Metrics may have more or less historical data available. For more information about the amount of historical data available for a specific Metric learn more here or contact our Support Team at

Pro Tip:  In order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more here.

                    The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more


What time zone is Google My Business data synced in?

Google My Business data is synced in the time zone set in the Google My Business Account. For example, if your Google My Business Account time zone is set as EST, your Google My Business data will sync with Databox in EST.

How to access pre-built Google My Business Templates

  1. Navigate to Databoards > Public Templates
  2. In the Data Source drop-down list, select Google My Business
  3. To view a preview of the Template populated with dummy data, click Preview
  4. To pull the Template into your Account and re-populate it with your own Google My Business data, click Use Template
  5. Select the appropriate Google My Business Data Source from the drop-down list to complete the process. The Databoard will be re-populated with data from the selected Google My Business Account and can be found on the  Databoards page

Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.

Popular Google My Business Templates

Google My Business Insights
Google My Business Insights Template will help you gather information on Searches, Views and Actions. 

How to build a Databoard using Google My Business data


Popular Google My Business Metrics

Total Searches Actions Views

Views by Listing Photo Views (Customer Photos) Actions by Type of Action

View a full list of Google My Business Metrics available in Databox here.

How to build a Databoard

  1. Navigate to  Databoards > + New Databoard > Start Blank
  2. Click on the Metric Library icon on the lefthand side of the Designer
  3. Select the appropriate Google My Business Account from the Data Source drop-down list in the Metric Library
  4. View the list of pre-built Google My Business Datablocks in the Metric Library. Drag and drop your selected Datablock onto your Databoard   
  5. If a pre-built Datablock isn't available for your use case, click on the  Visualization Types icon under the Metric Library icon
  6. View the list of Visualizations available in Databox. Drag and drop your selected Visualization onto your Databoard
  7. Click on the Datablock on the Databoard to open the corresponding  Datablock Settings on the righthand side of the Designer
  8. Select the appropriate Google My Business Data Source and Metric in the righthand Datablock Settings. This will update the Datablock and it will populate the Datablock with the corresponding data
  9. Complete steps 4-8 until your Databoard is complete

Additional Information


Metric Considerations

    • For Total (All Time) Metrics, historical data is synced from the day the Metric started being tracked in Google My Business. These Metrics include "Total Searches (All Time)," "Total Searches by Source (All Time)," "Total Phone Calls by Source (All Time)," "Total Phone Calls by Day of Week (All Time)," and "Total Phone Calls by Time of Day (All Time)."

      This data is not available in Google My Business's UI, so you will not be able to directly validate this data between Google My Business and Databox. 
    • Due to technical limitations, the Date Range ''All Time'' will return a maximum 18 months of historical data. However, Metrics that represent total values (i.e. ''Searches (All Time)'', ''Total Reviews'', etc.) will always show the current total value when ''All Time'' Date Range is selected.
  • ''Total Searches,'' ''Total Searches by Source,'' ''Total Phone Calls by Source,'' ''Total Phone Calls by Day of Week,'' ''Total Phone Calls by Time of Day:'' Only total Metric values are accessed from Google My Business. These Metrics do not have historical data available when first used.

    Granularity Restrictions

      • ''Total Searches,'' ''Total Searches by Source,'' ''Total Phone Calls by Source,'' ''Total Phone Calls by Day of Week,'' ''Total Phone Calls by Time of Day:'' Daily granularity is not available for these Metrics. This may affect visualization options for Charts in Databox.

        For example, if a Google My Business Metric is used on a Line or Bar Chart with ''Last Week'' Date Range selected, daily data won't be displayed on the Chart.

        However, the big number above the Chart will accurately reflect the Metric value for the selected Date Range.

        Learn more about Granularity here.

    API Limitations

    • Google My Business data is not available for "Today" and "Yesterday." If these Date Ranges are selected or are included in a Date Range, this data will not be included.
    • We have identified occasional delays in Google My Business data update in their API. This may result in a drop of data in Databox for the recent couple of days. However, Databox is continuously updating Google My Business data as soon as data is available in the API.
    • Google My Business is not returning any values via API for "Searches by Keyword" and "Searches" Metrics when they are below the threshold value 15 for any Keyword dimension. In Google My Business User Interface, it is displayed as "<15", which means the value is below the threshold.