Master Overview: Metric Builders for Snapchat Ads

The Metric Builders for Snapchat Ads allow you to create Custom Metrics based on Standard Snapchat Ads Metrics, or Campaigns, Ad Sets or Ads-related data. A summary of each Metric Builder for Snapchat Ads is outlined below, along with links to full documents outlining the functionality of each Metric Builder. 

How the Metric Builder for Standard Metrics works

To track Standard Snapchat Ads Metrics, like Amount Spent, Total Impressions, Story Open Rate, etc., you'll want to use the Metric Builder for Standard Metrics. 

This Metric Builder allows you to access Standard Snapchat Ads Metrics. These metrics can not be split by Campaign, Ad Set, or Ad. If you would like to split data by Campaign, Ad Set, or Ad you'll need to use one of the Metric Builders presented below.

Sample Custom Metrics: ''Amount Spent by Gender," "Purchases by Country,'' ''Story Completes by Age''

Learn more about the Metric Builder for Standard Metrics here.

How the Metric Builder for Campaigns works

To track Campaigns-based Metrics, like Amount Spent, Total Reach, Leads, etc., you'll want to use the Metric Builder for Campaigns. 

This Metric Builder allows you to access Campaign-specific data.

Sample Custom Metrics: "Amount Spent by Country," "Cost Per Lead" ''Add to Cart by Age (Web Conversions)''

Learn more about the Metric Builder for Campaigns here.

How the Metric Builder for Ad Sets works

To track Ad Sets-based Metrics, like Amount Spent, Cost per Ad Clicks, Paid Frequency, etc., you'll want to use the Metric Builder for Ad Sets. 

This Metric Builder allows you to access Ad Set-specific data.

Sample Custom Metrics: ''Amount Spent by Age," ''Store Visits by Country,'' "Cost per Story Open by Lifestyle Category'' 

Learn more about the Metric Builder for Ad Sets here.

How the Metric Builder for Ads works

To track Ads-based Metrics, like Amount Spent, Ad Clicks, Snap Shares, etc., you'll want to use the Metric Builder for Ads.

This Metric Builder allows you to access Ad-specific data.

Sample Custom Metrics: "Amount Spent by Country" "Ad Views by Age (App Conversions)" ''Total CPM''

Learn more about the Metric Builder for Ads here.