# Master Overview: Metric Builders for TikTok Ads

The Metric Builders for TikTok Ads allow you to create Custom Metrics based on Basic and Audience Reports data. A summary of each Metric Builder for TikTok Ads is outlined below, along with links to full documents outlining the functionality of each Metric Builder.

## How the Metric Builder for Basic Report works

To track Basic Report-based Metrics for a specific group of Metrics, such as Video Plays, Engagements, In-App Events, etc. (like Video Views, Paid Likes, Unique Purchase, and many others) during a specified Date Range, you'll want to use the Metric Builder for Basic Reports.

![](/assets/master-overview-metric-builders-for-tiktok-ads_1.e0b7fe41b930db8316d196d9c9891b4815f137cb90482289c9742a098e73767f.4783b0ec.png)

This Metric Builder allows you to access Basic Report-specific data based on the selected Metric Group.

Sample Custom Metrics: ''Video Views by Campaign," "Paid Likes by Ad,'' ''Unique Purchase by Adgroup''

Learn more about the Metric Builder for Basic Report [here](/overview-metric-builder-for-tiktok-ads-basic-report).

## How the Metric Builder for Audience Report works

To track Audience Report-based Metrics, like Total Cost, CTR (%), Conversions, etc. during a specified Date Range, you'll want to use the Metric Builder for Audience Reports.

![](/assets/master-overview-metric-builders-for-tiktok-ads_2.ef2ae7f787ae0b713f36b35dc0b9bcd894e066e3e17e797b8adb4a1114a24db6.4783b0ec.png)

This Metric Builder allows you to access Audience Report-specific data.

Sample Custom Metrics: "Total Costs by Country Code," "CTR (%) by Language" ''Conversions by Age for XY Campaign''

Learn more about the Metric Builder for Audience Report [here](/overview-metric-builder-for-tiktok-ads-audience-report).