Overview: Query Builder for TikTok Ads (Audience Report)
How to access the Query Builder for TikTok Ads (Audience Report)
Navigate to Metrics > Query Builder to access the Query Builder. Click the green + New Custom Metric button and select your connected TikTok Ads Account from the Data Source drop-down list. Select the Audience Report radio button.
Query Builder is available on the Professional and Performer plans. Request a trial of Query Builder by following
How to use the Query Builder for TikTok Ads (Audience Report)
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Age," ''CTR (%) by Operating System,'' or ''Conversions by Country Code.''
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your TikTok Ads Account for each field. Learn more here.
How to create a Custom TikTok Ads Audience Metric [Example]
In this example, we'll create a Custom Metric to report on Total Costs tracked in the TikTok Ads Account, split up based on Language. We only want to view this data for Active Campaigns.
How to add a Custom TikTok Ads Audience Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.
- The Data Preview is limited to display a maximum of 20 Dimensions per Date Range for Attributed Metrics. Dimensions will be sorted by descending value, therefore the 20 Dimensions with the highest total values will be displayed in the Data Preview for each Date Range.