Pardot (now known as Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform, used to manage lead generation, email campaigns, nurture programs, and prospect engagement across the full sales cycle. It tracks prospect behavior, scores leads, and automates follow-up — generating detailed performance data across campaigns, emails, forms, and landing pages. Connecting Pardot to Databox brings that data into a shared workspace alongside your CRM, ad platforms, and other sources, so you can report on marketing automation performance in context, track funnel trends over time, and share results with stakeholders without exporting anything manually.
If your credentials don't include full access to the data source, make sure your access level meets any permission requirements listed in the Specification section of the integration's page in the Metric Library.
Your Business Unit ID identifies the Pardot account you want to connect. See Salesforce's official guide for where to find it.
Create a connected app in Salesforce to generate a Consumer Key and Consumer Secret. When configuring it, use these Databox-specific settings:
- Callback URL:
https://connect.databox.com/callback - OAuth Scopes:
Manage Pardot services (pardot_api),Access the identity URL service (id, profile, email, address, phone),Perform requests at any time (refresh_token, offline_access) - Require Proof Key for Code Exchange (PKCE): disabled
- Require Secret for Web Server Flow: enabled
See Salesforce's official guide for full setup instructions.
To connect Pardot to your Databox account for the first time or with new credentials, enter the Business Unit ID, Consumer Key, and Consumer Secret you saved in the previous steps.
For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.
