Overview: Query Builder for Google Analytics (Multi Channel Funnel)
Navigate to Metrics > Query Builder to access the Query Builder. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down list. Select radio button Multi Channel Funnel.
Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following
How to use the Query Builder for Google Analytics (Multi Channel Funnel)
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Total Conversions by Conversion Type," "First Interaction Value by Medium," or "Assisted Conversion Value by Medium."
How to create a Custom Multi Channel Funnel Metric [Example]
In this example, we'll create a Custom Metric to report on Total Conversions tracked in the Google Analytics Account split up based on the Source of the tracked conversions.
How to add a Custom Multi Channel Funnel Metric to a Databoard
- (not set) is a placeholder name that Google Analytics uses when it hasn't received any information for the Dimension you have selected. For Campaigns that are syncing with Google Analytics through an external integration with Google Ads, Google Search Console, etc., Google's API displays (not-set). For Google Analytics Campaigns, the actual name of the Campaign is displayed. Learn more about the (not set) behavior in Google here.
To clean up your reports in Databox, you can exclude or rename the (not set) Dimension for Custom Metrics by following these steps.