# Integrate StackAdapt with Databox

StackAdapt is a programmatic advertising platform that enables marketers to plan, execute, and optimize campaigns across native, display, video, connected TV, and other digital channels. It provides detailed insights into campaign performance, audience engagement, conversions, and ad spend, helping teams measure impact and refine their media strategies based on real-time performance data.

## Connection

### Before you begin

### Step 1: Request your API key from StackAdapt

1. Contact your [StackAdapt Customer Success Manager](https://www.stackadapt.com/company#contact) to request an API key.
2. Specify which type of key you need:
  - **GraphQL API key** — Use this if you plan to create and use [datasets](/understanding-datasets).
  - **REST API key** — Use this if you plan to use native StackAdapt metrics.
3. **Copy the API key** and store it securely. You will enter it in Databox.


Databox recommends using Datasets for a more flexible and comprehensive data experience. In this case, request a GraphQL API key.

### Step 2: Add a connection

To connect StackAdapt to your Databox account for the [first time](/add-a-connection) or with new credentials, follow these steps:

1. In Databox, enter a **Name** for your connection (for example, “StackAdapt - US Account”).
2. Paste your **API key** into the API key field.
3. Click **Connect**.


connection
If the credentials are valid, the connection will be successfully added to your account.

## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets

The StackAdapt integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your StackAdapt data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.

The entity relationship diagram (ERD) below illustrates how data is organized within the StackAdapt integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.

## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

Yes. You can edit the existing connection or create a new one using a different API key type, depending on your reporting needs.

 

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