Popular Use Cases: Facebook Ads + Databox

In Facebook Ads, you can view Account-level data, Campaign-level data, Ad set-level data, and Ad-level data. Within each section, you can access similar metrics. The navigation links in this document can be used alongside the main navigation in your Facebook Ads account. 

If a menu item or metric isn't listed but you want to report on data from that section, please contact our Support Team for more information.

HOW TO TRACK

How to track Account Overview data

IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Custom Conversions
  • Popular Templates
  • Basic Metrics

    There are a variety of Basic Facebook Ads Metrics available in Databox that allow you to analyze your Account Overview data. This includes "Impressions," "Amount Spent," "Link Clicks," and "CTR." 

    To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Facebook from the Data Source drop-down. Metrics that do not have "by" in the Metric name are Account Overview Metrics (i.e., "Amount Spent," not "Account Spent by Campaign"). 

    Custom Metrics 

    Custom Account Overview Metrics can be built using the Query Builder for Facebook Ads (Ads Reporting)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Facebook Ads (Ads Reporting). Click the green + New Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Some Metrics (such as "Clicks," "Reach," and Spend") are available directly from the Metric drop-down. 

    Certain Metric selections will expose additional Metric options. For example, selecting Actions will expose an Action Type field. From this drop-down, you can select Metrics such as "Link Clicks," "Page Likes," and "Post Engagements." Custom Actions set within your Facebook Ads Account will also be accessible from the Action Type drop-down. 

    Selecting a Dimension is optional and the need will depend on the Custom Metric you want to track. Dimensions split up the selected Metric based on the specified parameter (i.e., "Age," "Country," "Placement," etc.). 

    For example, creating a Custom Metric to track "Spend" does not require a Dimension to be selected. Creating a Custom Metric to track "Spend by Country" would require a Dimension to be selected ("Country"). 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save

    How to track Campaign data

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Custom Conversions
  • Popular Templates
  • Basic Metrics 

    There are a variety of Basic Facebook Ads Metrics available in Databox that allow you to analyze your Campaign data. This includes "Amount Spent by Campaign," "Impressions by Campaign," "CTR by Campaign," and "Purchases by Campaign." 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Facebook Ads from the Data Source drop-down. Enter "Campaign" in the Search bar to view all Campaign-specific Metrics. 

    Custom Metrics 

    Custom Campaign Metrics can be built using the Query Builder for Facebook Ads (Ads Reporting)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Facebook Ads (Ads Reporting). Click the green + New Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Some Metrics (such as "Clicks," "Reach," and Spend") are available directly from the Metric drop-down. 

    Certain Metric selections will expose additional Metric options. For example, selecting  Actions will expose an Action Type field. From this drop-down, you can select Metrics such as "Link Clicks," "Page Likes," and "Post Engagements." Custom Actions set within your Facebook Ads Account will also be accessible from the Action Type drop-down. 

    In the Dimension field, select Campaign. This will split up your selected Metric value based on the Campaign where it was tracked. 

    For example, to track "Spend by Campaign," you should select Spend as the Metric and Campaign as the Dimension. Similarly, to track "Impressions by Campaign" you should select Impressions as the Metric and Campaign as the Dimension

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

    How to track Ad Set data

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics

    There are a variety of Basic Facebook Ads Metrics available in Databox that allow you to analyze your Ad Set data. This includes "Amount Spent by Ad Set," "Impressions by Ad Set," "CTR by Ad Set," and "App Installs by Ad Set." 

    To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Facebook Ads from the Data Source drop-down. Enter "Ad Set" in the Search bar to view all Ad Set-specific Metrics. 

    Custom Metrics

    Custom Campaign Metrics can be built using the Query Builder for Facebook Ads (Ads Reporting)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Facebook Ads (Ads Reporting). Click the green + New Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Some Metrics (such as "Clicks," "Reach," and Spend") are available directly from the Metric drop-down. 

    Certain Metric selections will expose additional Metric options. For example, selecting  Actions will expose an Action Type field. From this drop-down, you can select Metrics such as "Link Clicks," "Page Likes," and "Post Engagements." Custom Actions set within your Facebook Ads Account will also be accessible from the Action Type drop-down. 

    In the  Dimension field, select Ad Set. This will split up your selected Metric value based on the Ad Set where it was tracked. 

    For example, to track "Spend by Ad Set," you should select  Spend as the Metric and Ad Set as the Dimension. Similarly, to track "Impressions by Ad Set" you should select Impressions as the Metric and Ad Set as the Dimension

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

    How to track Ad data

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Basic Metrics

    There are a variety of Basic Facebook Ads Metrics available in Databox that allow you to analyze your Ads data. This includes "Impressions by Ad," "Link Clicks by Ad," "CPC by Ad," and "Post Comments by Ad." 

    To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Facebook Ads from the Data Source drop-down. Enter "Ad" in the Search bar to view all Ad-specific Metrics. 

    Custom Metrics

    Custom Campaign Metrics can be built using the Query Builder for Facebook Ads (Ads Reporting)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Facebook Ads (Ads Reporting). Click the green + New Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Some Metrics (such as "Clicks," "Reach," and Spend") are available directly from the Metric drop-down. 

    Certain Metric selections will expose additional Metric options. For example, selecting  Actions will expose an Action Type field. From this drop-down, you can select Metrics such as "Link Clicks," "Page Likes," and "Post Engagements." Custom Actions set within your Facebook Ads Account will also be accessible from the Action Type drop-down. 

    In the Dimension field, select  Ad. This will split up your selected Metric value based on the Ad where it was tracked. 

    For example, to track "Spend by Ad," you should select  Spend as the Metric and Ad as the Dimension. Similarly, to track "Impressions by Ad" you should select Impressions as the Metric and Ad as the Dimension

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

    How to track Custom Conversions

    IN THIS SECTION

  • Custom Conversions
  • Campaign Custom Conversions
  • Custom Conversions

    The Query Builder for Facebook Ads (Pixels) allows you to access Custom Conversion data from your Facebook Ads Account. The Pixels that are created in your Facebook Ads Account must be set up in a way that associate these custom events with a Facebook Pixel. 

    Learn how to create and track Custom Conversions here

    Campaign Custom Conversions

    The Query Builder for Facebook Ads (Pixels) allows you to access Custom Conversion data from your Facebook Ads Account. The Pixels that are created in your Facebook Ads Account must be set up in a way that associate these custom events with a Facebook Pixel and a specific Campaign. 

    Learn how to create Custom Conversions associated with Campaigns here

    How to track Results

    "Results" shows how well you're performing based on the business objectives and settings you chose. Since this is customizable "Results" is not a Metric that can be directly selected in Databox. 

    Instead, you must use the Query Builder for Facebook Ads (Ads Reporting) in order to track the specific "Result" actions. 

    For example, you may be tracking "Reach," "Link Clicks," and "Post Engaements" as "Results." 

    In the Query Builder for Facebook Ads (Ads Reporting), these are all listed as Actions

    Navigate to  Metrics > Query Builder to access the Query Builder for Facebook Ads (Ads Reporting). Click the green + New Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down. 

    Choose the Actions from the Metric drop-down. This will expose the Action Type field. From this drop-down, select your first "Result" (such as "Link Clicks"). 

    If you'd like to split your results up by a commonality (such as Campaign, Ad Set, or Ad), select this in the Dimension field. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    After creating Custom Metrics for each Result Action, you can aggregate them using Data Calculations to create a "Results" Metric in Databox.
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