Guide: Using Mailchimp with Databox


How to connect Mailchimp to Databox


How to connect Mailchimp to Databox

To connect a Mailchimp Account in Databox, go to  Data Manager > + New connection. Type Mailchimp in the search bar and click on the green Connect button. 

This will open the  Authorization window, which is where you will be prompted to enter your Mailchimp login credentials and authorize the Databox app. 

What's the maximum amount of historical data initially available when you use a new Mailchimp Metric in Databox?

When you connect a new Mailchimp Data Source to Databox, no historical data is initially synced. Data is synced for the Metrics that are being used in your Account, so when you first use a new Mailchimp Metric, data will start to sync. 

Pro TipIn order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more  here   
    The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more here

What time zone does Mailchimp data sync in? 

Mailchimp data is synced in the UTC.

How to access the pre-built Mailchimp Template

 Navigate to Databoards > Public Templates
 In the Data Source drop-down list, select  Mailchimp
 To view a preview of the Template populated with dummy data, click Preview
 To pull the Template into your Account and re-populate it with your own Mailchimp data, click Use Template
 Select the appropriate Mailchimp Data Source from the drop-down list to complete the process. The Databoard will be re-populated with data from the selected Mailchimp Account and can be found on the  Databoards page
Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.

Popular Mailchimp Templates


Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place. 

How to build a Databoard using Mailchimp data


Popular Mailchimp Metrics

Subscribed Contacts

Unsubscribed Contacts

Recent Campaigns Open Rate

View a full list of Mailchimp Metrics available in Databox here.

How to build a Databoard

 Navigate to  Databoards > + New Databoard > Start Blank
 Click on the Metric Library icon on the lefthand side of the Designer
 Select the appropriate Mailchimp Account from the Data Source drop-down list in the Metric Library
 View the list of pre-built Mailchimp Datablocks in the Metric  Library. Drag and drop your selected Datablock onto your Databoard    

 If a pre-built Datablock isn't available for your use case, click on the  Visualization Types icon under the Metric Library icon

 View the list of Visualizations available in Databox. Drag and drop your selected Visualization onto your Databoard
 Click on the Datablock on the Databoard to open the corresponding Datablock Settings on the righthand side of the Designer
 Select the appropriate Mailchimp Data Source and Metric in the righthand Datablock Settings. This will update the Datablock and it will populate the Datablock with the corresponding data 
 Complete steps 4-8 until your Databoard is complete

Additional Information


Metric Considerations

  • In MailChimp, users often do not set up unique names for Email Campaigns. When syncing this data with Databox, this resulted in all values being pushed to 1 Email Campaign.
  • To ensure accurate reporting for unique Email Campaigns, a timestamp has been added to each Email Campaign Name in Databox. This timestamp represents the date when the Campaign was sent to a specific audience.

    Therefore, Email Campaign Names are now displayed as follows in Databox: “Email Campaign Name (mm/dd/yy hh:mm:ss).” For example, “Spring Stock-Up Sale Reminder (02/02/2020 23:37:29),” rather than just “Spring Stock-Up Sale Reminder.”

    How to verify Email Campaign data in Databox vs Mailchimp?

    In Mailchimp, this data can be verified by clicking on the Campaigns icon in the lefthand menu. Next, in the lefthand sub-menu, select All campaigns. If needed, specify the audience in the Current audience section.

    Under each individual Campaign you'll see the 'Sent' timestamp that has been added to Email Campaign Names in Databox.

Granularity Restrictions

  • Due to API limitations, hourly granularity is not supported. This may affect visualization options for Charts in Databox.

    For example, if a Mailchimp Metric is used on a Line or Bar Chart with ''Yesterday'' Date Range selected, hourly data won't be displayed on the Chart.
    However, the big number above the Chart will accurately reflect the Metric value for the selected Date Range.

    Learn more about Granularity here
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