Popular Use Cases: Google Universal Analytics Acquisition

Google is officially sunsetting Universal Analytics on July 1, 2023

Google Analytics 4 is the recommended replacement. Due to the differences in tracking logic used in Universal Analytics vs Google Analytics 4, historical data will not transfer from one to the other.

Because of this, it's important to get Google Analytics 4 set up as soon as possible in order to start accumulating data in this new system. Read our full Transition Guide for more information.


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Channels

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Basic Metrics to report on Channels

There are a variety of Basic Google Analytics Metrics available in Databox to report on Channel performance. Using these Metrics you can access data to track "Organic Sessions," "Revenue by Channel," and more. 

To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter Channel in the Search bar to view all available Metrics. 

Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

When you add these Metrics to your Metrics screen, you'll be prompted to select a Dimension. This is when you can specify the Channel you want to focus on (i.e, Organic, Direct, Referral, etc.). 

Custom Metrics to report on Channels

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Organic Sessions," "Bounce Rate by Channel," and more. 

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to   Metrics > Custom Metrics to access the Metirc Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the   Metric drop-down. Select Default Channel Grouping from the Dimension drop-down. This will split up the selected Metric based on Channel (Organic, Direct, Referral, etc.). Learn more about the rules that define each Channel here

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Channel, you can add a Filter so data is only retained for the specified Channel(s). This would allow you to build a Custom Metric to report on "Organic Sessions." Preview data Save

Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

To view the performance of a specific Channel on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Channel). Learn how to select a specific Channel on a Datablock here

Popular Templates to report on Channels

Source / Medium

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Basic Metrics to report on Source/Medium

There are a variety of Basic Google Analytics Metrics available in Databox to report on Source/ Medium. 

To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Dimension you'd like to view Metrics for (i.e., "Source/Medium," "Source," etc.) in the Search bar to view all available Metrics. 

Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

Custom Metrics to report on Source/Medium

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Users by Source/Medium," "Bounce Rate by Medium," and more. 

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to   Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Select  Source / Medium from the Dimension drop-down. This will split up the selected Metric based on Source / Medium. 

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Source / Medium, you can add a Filter so data is only retained for the specified Source / Medium.  

Click Preview data to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics based on the Source / Medium. 
To do this, simply   duplicate the original Source / Medium Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
Repeat this process for any Source / Medium Metrics you'd like to build.

To view the performance of a specific Source / Medium on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Source / Medium). Learn how to select a specific Source / Medium on a Datablock here

Referrals

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Basic Metrics to report on Referrals

There are a variety of Basic Google Analytics Metrics available in Databox to report on Referrals. 

To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Channel" in the Search bar to view all available Metrics. "Referral" is a "Channel," so Referral data can be accessed through these Metrics. 

Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics. 

Custom Metrics to report on Referrals

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Referral Sessions," "Users by Referral Source," and more.  

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.



Navigate to   Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Add a Filter so only Referral Traffic is included in your results.

Click  Preview data to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

Popular Templates to report on Referrals

In order to sync as much data as possible from your Google Ads Account, it's recommended that you connect Google Ads directly to Databox. Learn more about using Google Ads + Databox here

Campaigns

In this section, we'll review how to access Google Analytics Campaign data using the Metric Builder for Google Analytics. 

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Custom Metrics to report on Campaigns

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Clicks by Campaign," "Bounce Rate by Ad Group," and more. 

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to   Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the   Metric drop-down. Select Google Ads Campaign ID from the Dimension drop-down. This will split up the selected Metric based on Campaign ID. 

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Campaign, you can add a Filter so data is only retained for the specified Campaign. 

Click Preview data to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save.

Pro Tip: You can rename the Campaign ID to the appropriate Campaign Name by following these steps

Now you can easily create more Custom Metrics based on the Google Ads Campaign. 
To do this, simply duplicate the original Custom Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Campaign Metrics you'd like to build.

To view the performance of a specific Campaign on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Campaign). Learn how to select a specific Campaign on a Datablock here

Popular Template to report on Campaigns

Keywords

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Clicks by Keyword," "Bounce Rate by Keyword," and more.

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to   Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the   Metric drop-down. Select Keyword from the Dimension drop-down. This will split up the selected Metric based on Keyword. 

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Keyword, you can add a Filter so data is only retained for the specified Keyword.  

Click Preview data  to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save.
To view the performance of a specific Keyword on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Keyword). Learn how to select a specific Keyword on a Datablock here

Search Query

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Clicks by Search Query," "Bounce Rate by Search Query," and more.

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to  Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Select Search Query from the Dimension drop-down. This will split up the selected Metric based on Search Query. 

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Search Query, you can add a Filter so data is only retained for the specified Search Query.  

Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save.
Now you can easily create more Custom Metrics based on the Search Query. 
To do this, simply duplicate the original Custom Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Search Query Metrics you'd like to build.

To view the performance of a specific Search Query on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Search Query). Learn how to select a specific Search Query on a Datablock here

Search Console

Google Search Console data is not currently accessible through the Google Analytics integration in Databox. Instead, it's recommended that you connect Google Search Console directly to Databox. 

Learn more about using Google Search Console + Databox here

Social Network

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Basic Metrics to report on Social Networks

The Basic Google Analytics Metric "Sessions by Social Network" is available in Databox to report on Social Networks. 

To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Social Network" in the Search bar. 

Add this Metric to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

Custom Metrics to report on Social Network

Using the Metric Builder for Google Analytics, you can create Custom Metrics like "Sessions by Social Network," "Sessions from Facebook," and more.

Metric Builder is available on the Professional and higher plans. Request a trial of Metric Builder by following these steps.


Navigate to  Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Select Social Network from the Dimension drop-down. This will split up the selected Metric based on Social Network.

Pro Tip: Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Social Network, you can add a Filter so data is only retained for the specified Social Network. This would enable you to create a Custom Metric to report on "Sessions from Facebook." 

Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save.
To view the performance of a specific Social Network on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Social Network). Learn how to select a specific Social Network on a Datablock here.

Popular Templates to report on Social Networks