Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Google is officially sunsetting Universal Analytics on July 1, 2023
- Google Analytics 4 is the recommended replacement. Due to the differences in tracking logic used in Universal Analytics vs Google Analytics 4, historical data will not transfer from one to the other.
- Because of this, it's important to get Google Analytics 4 set up as soon as possible in order to start accumulating data in this new system.
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Active Users
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on Active Users. This includes "1 Day Active Users," "7 Day Active Users," "14 Day Active Users," "28 Day Active Users," and "30 Days Active Users."
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
In the Metrics drop-down, enter "Active Users" to view all Active User Metrics available in Databox.
Age
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's age. This includes metrics like "Users by Age," "Bounce Rate by Age," "Goal 1 Completions by Age," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select Age from the Dimension drop-down. This will split up the selected Metric based on Age.
Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics. Because of this, your full audience may not be included in Age Metrics.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Age, you can add a Filter so data is only retained for the specified Age(s).
Gender
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's gender. This includes metrics like "Users by Gender," "Bounce Rate by Gender," "Goal 1 Completions by Gender," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select Gender from the Dimension drop-down. This will split up the selected Metric based on Age.
Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics. Because of this, your full audience may not be included in Age Metrics.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Gender, you can add a Filter so data is only retained for the specified Gender.
Language
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's language. This includes metrics like "Users by Language," "Bounce Rate by Language," "Goal 1 Completions by Language," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select Location from the Dimension drop-down. This will split up the selected metric value based on location.
Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics. Because of this, your full audience may not be included in Language Metrics.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Language, you can add a Filter so data is only retained for the specified Language(s).
Location
You can view audience data based on location properties including region, country, city, continent, sub continent, and more.
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Basic Metrics to report on Location
The Basic Google Analytics Metric "Sessions by Geo Location" is available in Databox to report on Location performance.
To view this Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Location" in the Search bar to view Location-specific Metrics.
Add any this Metric to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Location
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's region, country, city, continent, sub continent, etc. This allows you to build Custom Metrics like "Users by Country," "Bounce Rate by City," "Goal 1 Completions by Continent," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select City from the Dimension drop-down. This will split up the selected metric value based on city.
Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics. Because of this, your full audience may not be included in Location Metrics.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific City, you can add a Filter so data is only retained for the specified City.
Popular Templates to report on Location
- Google Analytics Traffic Growth
- Google Analytics Audience Overview
- Google Analytics Mobile App Metrics
New vs. Returning
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Basic Metrics to report on New vs Returning Users
There are a variety of Basic Google Analytics Metrics available in Databox to report on New vs Returning users.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "New" in the Search bar to view all Metrics for New vs Returning Users.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on New vs Returning Users
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your new vs returning users. This allows you to build Custom Metrics like "New vs Returning Users," "% New Sessions," "Goal 1 Completions by New vs Returning Users," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select User Type from the Dimension drop-down. This will split up the selected metric value based on user type (new or returning).
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of New or Returning users separately, you can add a Filter so data is only retained for the specified User Type.
Popular Templates to report on New vs Returning Users
- Google Analytics Audience Overview
- Google Analytics Traffic Breakdown
- Conversion and Loyalty Analytics
Device Category
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's device category (mobile, tablet, or desktop). This includes metrics like "Mobile Sessions," "Bounce Rate by Device Category," "Avg Session Duration by Device Category," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select User Type from the Dimension drop-down. This will split up the selected metric value based on user type (new or returning).
Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of Mobile, Tablet, or Desktop data, you can add a Filter so data is only retained for the specified Device Category.
Custom Variable
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on data split up by a Custom Variable. This includes metrics like "Users by Custom Variable (Key 1)," "Bounce Rate by Custom Variable (Key 2)," "Avg Session Duration by Custom Variable (Key 3)," etc.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
Choose the metric you'd like to track from the Metric drop-down. Select Custom Variable from the Dimension drop-down. This will split up the selected metric value based on your Custom Variable.
Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save.
To view the performance of a specific Custom Variable on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Custom Variable). Learn how to select a specific Custom Variable on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Custom Variable, you can add a Filter so data is only retained for the specified Custom Variable(s).