Popular Use Cases: Google Analytics Audience

IN THIS ARTICLE

Active Users

Using the Query Builder for Google Analytics, you can create Custom Metrics to report on Active Users. This includes "1 Day Active Users," "7 Day Active Users," "14 Day Active Users," "28 Day Active Users," and "30 Days Active Users." 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

Navigate to Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

In the Metrics drop-down, enter "Active Users" to view all Active User Metrics available in Databox. 

Age

Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's age. This includes metrics like "Users by Age," "Bounce Rate by Age," "Goal 1 Completions by Age," etc. 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the Metric drop-down. Select  Age from the Dimension drop-down. This will split up the selected Metric based on Age. 

Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics.  Because of this, your full audience may not be included in Age Metrics. 
Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
To view the performance of a specific Age on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Age). Learn how to select a specific Age on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Age, you can add a Filter so data is only retained for the specified Age(s).

Gender

Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's gender. This includes metrics like "Users by Gender," "Bounce Rate by Gender," "Goal 1 Completions by Gender," etc. 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Select Gender from the Dimension drop-down. This will split up the selected Metric based on Age. 

Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics.  Because of this, your full audience may not be included in Age Metrics. 
Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
To view the performance of a specific Gender on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Gender). Learn how to select a specific Gender on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Gender, you can add a Filter so data is only retained for the specified Gender.

Language

Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's language. This includes metrics like "Users by Language," "Bounce Rate by Language," "Goal 1 Completions by Language," etc. 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

Choose the metric you'd like to track from the  Metric drop-down. Select Location from the Dimension drop-down. This will split up the selected metric value based on location.

Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics.  Because of this, your full audience may not be included in Language Metrics. 
Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
To view the performance of a specific Language on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Language). Learn how to select a specific Language on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Language, you can add a Filter so data is only retained for the specified Language(s).

Location

You can view audience data based on location properties including region, country, city, continent, sub continent, and more.

IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Location

    The Basic Google Analytics Metric "Sessions by Geo Location" is available in Databox to report on Location performance. 

    To view this Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Location" in the Search bar to view Location-specific Metrics. 

    Add any this Metric to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Location

    Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's region, country, city, continent, sub continent, etc. This allows you to build Custom Metrics like "Users by Country," "Bounce Rate by City," "Goal 1 Completions by Continent," etc. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Select City from the Dimension drop-down. This will split up the selected metric value based on city.

    Pro Tip: Using privacy settings, users have the ability to limit demographic data that is tracked by Google Analytics.  Because of this, your full audience may not be included in Location Metrics. 
    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    To view the performance of a specific City on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (City). Learn how to select a specific City on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific City, you can add a Filter so data is only retained for the specified City.

    Popular Templates to report on Location

    New vs. Returning 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on New vs Returning Users

    There are a variety of Basic Google Analytics Metrics available in Databox to report on New vs Returning users. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "New" in the Search bar to view all Metrics for New vs Returning Users. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on New vs Returning Users

    Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your new vs returning users. This allows you to build Custom Metrics like "New vs Returning Users," "% New Sessions," "Goal 1 Completions by New vs Returning Users," etc. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Select User Type from the Dimension drop-down. This will split up the selected metric value based on user type (new or returning).

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    To view the performance of a New or Returning data separately on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (User Type). Learn how to select a specific User Type on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of New or Returning users separately, you can add a Filter so data is only retained for the specified User Type.

    Popular Templates to report on New vs Returning Users

    Device Category

    Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by your audience's device category (mobile, tablet, or desktop). This includes metrics like "Mobile Sessions," "Bounce Rate by Device Category," "Avg Session Duration by Device Category," etc. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Select User Type from the Dimension drop-down. This will split up the selected metric value based on user type (new or returning).

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save

    To view the performance of a Mobile, Tablet, or Desktop data separately on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Device Category). Learn how to select a specific Dimension on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of Mobile, Tablet, or Desktop data, you can add a Filter so data is only retained for the specified Device Category.

    Custom Variable

    Using the Query Builder for Google Analytics, you can create Custom Metrics to report on data split up by a Custom Variable. This includes metrics like "Users by Custom Variable (Key 1)," "Bounce Rate by Custom Variable (Key 2)," "Avg Session Duration by Custom Variable (Key 3)," etc. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Navigate to  Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

    Choose the metric you'd like to track from the  Metric drop-down. Select Custom Variable from the Dimension drop-down. This will split up the selected metric value based on your Custom Variable. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save.

    To view the performance of a specific Custom Variable on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Custom Variable). Learn how to select a specific Custom Variable on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Custom Variable, you can add a Filter so data is only retained for the specified Custom Variable(s).

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