Popular Use Cases: HubSpot Website Performance

Website Performance includes website traffic, Landing Pages, Blogs, CTAs, Forms, and more.

HOW TO REPORT ON

Website Performance

You can use Basic, Custom, and Calculated Metrics to report on Website Performance from your HubSpot Marketing portal.

IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Calculated Metrics
  • Popular Templates
  • Basic Metrics to report on Website Performance

    There are a variety of Basic HubSpot Marketing Metrics available in Databox that allow you to analyze your Website Performance. This includes "Sessions," "Sessions by Source," "Page Views," "Bounce Rate," and more. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select HubSpot Marketing from the Data Source drop-down. Browse the available Metrics or use the Search bar to search for specific Website Performance Metrics.  

    Add any significant Website Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Website Performance

    Custom Email Performance Metrics can be built using the Query Builder for HubSpot Marketing (Website Pages)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Using this Query Builder, you can create Custom Metrics to report on Metrics like "Entrances," "Avg Time on Page," "Exit Rate," "Contacts per Page View," and more. You can report on all Website Pages, or you can use Filters to differentiate between pages based on the Page Title. 

    This is especially valuable if you have a naming convention for Website Pages in your HubSpot portal. For example, if all Pricing Pages have "Pricing" in the Page Title, you can add a Filter to only include data for Pricing Pages to report on Pricing Page Performance. 

    Calculated Metrics to report on Website Performance

    It's often valuable to report on Conversion Rates, such as "Session-to-Lead Conversion Rate." These Metrics can be created using Data Calculations

    For example, to calculate "Session-to-Lead Conversion Rate," you can use the equation "New Leads" divided by "Sessions." 

    You may also want to report on the Session-to-Lead Conversion Rate for specific Sources. 

    Rather than creating a new Calculated Metric for each Source, you can use the equation "New Leads by Source" divided by "Sessions by Source" without selecting a specific Dimension for either. 

    The resulting Calculated Metric will report on "Session-to-Lead Conversion Rate by Source." 

    To view the Conversion Rate for a specific Source, you will then need to set up your Datablock in a way that prompts you to select a specific Dimension (Source). Learn how to select a specific Source on a Datablock here

    Popular Templates to report on Website Performance

    Landing Pages

    You can use Basic and Custom Metrics to report on Landing Page Performance from your HubSpot Marketing portal.

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Landing Page Performance

    There are a variety of Basic HubSpot Marketing Metrics available in Databox that allow you to analyze your Landing Page Performance. This includes "Landing Page Views," "Landing Page Conversion Rate," "Total Landing Pages," and more. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select HubSpot Marketing from the Data Source drop-down. Enter "Landing Pages" in the Search bar to view all Landing Page Metrics. 

    Add any significant Landing Page Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    To view the performance of a specific Landing Page on a Databoard, use Metrics that have "by Landing Page" in the Metric name. You will then need to set up your Datablock in a way that prompts you to select a specific Dimension (Landing Page). Learn how to select a specific Landing Page on a Datablock here

    Custom Metrics to report on Landing Page Performance

    Custom Email Performance Metrics can be built using the Query Builder for HubSpot Marketing (Landing Pages)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Using this Query Builder, you can create Custom Metrics to report on Metrics like "Entrances," "Avg Time on Page," "Exit Rate," "Contacts per Page View," and more. You can report on all Landing Pages, or you can use Filters to differentiate between pages based on the Landing Page Title. 

    This is especially valuable if you have a naming convention for Landing Pages in your HubSpot portal. For example, if all Jobs Pages have "Jobs" in the Landing Page Title, you can add a Filter to only include data for Jobs Pages to report on Jobs Page Performance. 

    Popular Templates to report on Landing Page Performance

    Blog

    You can use Basic, Custom, and Calculated Metrics to report on Blog Performance from your HubSpot Marketing portal.

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Blog Performance

    There are a variety of Basic HubSpot Marketing Metrics available in Databox that allow you to analyze your Website Performance. This includes "Blog Post Views," "Top Blog Posts by CTA Clicks," "Blogs Published," "New Blog Post Subscribers," and more. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select HubSpot Marketing from the Data Source drop-down. Enter "Blog" in the Search bar to view all Blog Metrics. 

    Add any significant Blog Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    To view the performance of a specific Blog Post on a Databoard, use Attributed Metrics like "Top Blog Posts by Click-through Rate" or "Recent Blog Posts by CTA Clicks.". You will then need to set up your Datablock in a way that prompts you to select a specific Dimension (Blog Post). Learn how to select a specific Blog Post on a Datablock here

    Custom Metrics to report on Blog Performance

    Custom Email Performance Metrics can be built using the Query Builder for HubSpot Marketing (Blogs)

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    Using this Query Builder, you can create Custom Metrics to report on Metrics like "Entrances," "Avg Time on Page," "Exit Rate," "CTA Clicks," and more. You can report on all Blog Posts, or you can use Filters to differentiate between posts based on the Blog Post Title, Campaign, or Author. 

    Popular Templates to report on Blog Performance

    Lead Capture

    Learn more about reporting on Leads and other Lifecycle Stage data here

    CTAs

    You can use Basic and Custom Metrics to report on CTA Performance from your HubSpot Marketing portal.

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Basic Metrics for CTA Performance

    There are some Basic HubSpot Marketing Metrics available in Databox that allow you to analyze CTA performance data. This includes "Page CTA Views," "Top Blog Posts by CTA Clicks," and "Page CTA Clicks." 

    To view these Metrics in Databox, navigate to   Metrics > Metrics Library and select HubSpot Marketing from the Data Source drop-down. Enter "CTA" in the Search bar to view all CTA-specific Metrics. 

    Add any significant CTA Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics. 

    Custom Metrics for CTA Performance

    To track the performance of a specific CTA, you can create Smart Lists in your HubSpot Marketing Account. 

    To do this, create a Smart List that tracks Contacts who have clicked the CTA. This will make it so all Contacts who have clicked the CTA are added to the Smart List. 

    The Smart List can be synced with Databox using the Basic Metric "Contacts by Smart List." This Metric will always display the total number of Contacts in the Smart List. Using this Metric, no historical data is initially available. 

    In order to view the number of New Contacts who entered the list (or new CTA Clicks), you can use the Query Builder for HubSpot Marketing (Smart Lists).

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps

    Learn more about best practices when creating Smart Lists to sync Contact data here

    A separate Smart List must be created for every Form that you want to report on. 

    Forms

    Form submission data is currently only accessible using Smart Lists within HubSpot Marketing. 

    To start tracking this data in a way that is accessible via HubSpot's API, create a Smart List that tracks Contacts who have submitted the Form. This will make it so Contacts who have submitted the Form are added to the Smart List. 

    The Smart List can be synced with Databox using the Basic Metric "Contacts by Smart List." This Metric will always display the total number of Contacts in the Smart List. Using this Metric, no historical data is initially available. 

    In order to view the number of New Contacts who entered the list (or new Form Submissions), you can use the Query Builder for HubSpot Marketing (Smart Lists).

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps

    Learn more about best practices when creating Smart Lists to sync Contact data here

    A separate Smart List must be created for every Form that you want to report on. 

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