Popular Use Cases: Google Analytics

Within Google Analytics, data is organized based on Audience, Acquisition, Behavior, and Conversions.

The navigation links in this document can be used alongside the main navigation in your Google Analytics Account. 

If a menu item isn't listed but you want to report on data from that section, please contact our Support Team for more information.

IN THIS ARTICLE

Audience

Acquisition

Behavior

Conversions

Audience

The  Audience tab in Google Analytics allows you to better understand who your audience is. 

IN THIS SECTION

Active Users

Using the Query Builder for Google Analytics, you can create Custom Metrics to report on Active Users. This includes "1 Day Active Users," "7 Day Active Users," "14 Day Active Users," "28 Day Active Users," and "30 Days Active Users." 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

Navigate to Metrics > Query Builder to access the Query Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down. 

In the Metrics drop-down, enter "Active Users" to view all Active User Metrics available in Databox. 

To view data for a specific segment, click Advanced Options and choose your Segment from the Segment drop-down. 

Demographics

Age

In this section, we'll review how to access data from  Audience > Demographics > Age in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Age. 

The resulting Custom Metrics allow you to report on "Users by Age," "Bounce Rate by Age," "Goal 1 Completions by Age," etc. 

To do this, select  Age from the Dimension drop-down. This will split up the selected Metric based on Age. 

Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics split up by Age. 
To do this, simply duplicate the original "by Age" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Age Metrics you'd like to build.

To view the performance of a specific Age on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Age). Learn how to select a specific Age on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Age, you can add a Filter so data is only retained for the specified Age(s).

Gender

In this section, we'll review how to access data from  Audience > Demographics > Gender in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Age. 

The resulting Custom Metrics allow you to report on "Users by Gender," "Bounce Rate by Gender," "Goal 1 Completions by Gender," etc. 

To do this, select  Gender from the Dimension drop-down. This will split up the selected Metric based on Gender. 

Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics split up by Gender. 
To do this, simply duplicate the original "by Gender" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Gender Metrics you'd like to build.

To view the performance of a specific Gender on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Gender). Learn how to select a specific Gender on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Gender, you can add a Filter so data is only retained for the specified Gender.

Interests

Affinity Categories

In this section, we'll review how to access data from  Audience > Interests > Affinity Categories in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Affinity Category (reach). 

The resulting Custom Metrics allow you to report on "Users by Affinity Category," "Bounce Rate by Affinity Category," "Goal 1 Completions by Affinity Category," etc. 

To do this, select  Affinity Category (reach) from the Dimension drop-down. This will split up the selected Metric based on Affinity Category. 

Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
Now you can easily create more Custom Metrics split up by Affinity Category. 
To do this, simply duplicate the original "by Affinity Category" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
Repeat this process for any Affinity Category Metrics you'd like to build.

To view the performance of a specific Affinity Category on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Affinity Category). Learn how to select a specific Affinity Category on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Affinity Category, you can add a Filter so data is only retained for the specified Affinity Category.

In-Market Segments

In this section, we'll review how to access data from  Audience > Interests > In-Market Segments in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by In-Market Segment. 

The resulting Custom Metrics allow you to report on "Users by In-Market Segment," "Bounce Rate by In-Market Segment," "Goal 1 Completions by In-Market Segment," etc. 

To do this, select In-Market Segment from the Dimension drop-down. This will split up the selected Metric based on In-Market Segment. 

Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics split up by In-Market Segment. 
To do this, simply duplicate the original "by In-Market Segment" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any In-Market Segment Metrics you'd like to build.

To view the performance of a specific In-Market Segment on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (In-Market Segment). Learn how to select a specific In-Market Segment on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific In-Market Segment, you can add a Filter so data is only retained for the specified In-Market Segment(s).

Other Categories

In this section, we'll review how to access data from  Audience > Interests > Other Categories in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Other Category. 

The resulting Custom Metrics allow you to report on "Users by Other Category," "Bounce Rate by Other Category," "Goal 1 Completions by Other Category," etc. 

To do this, select Other Category from the Dimension drop-down. This will split up the selected Metric based on Other Category. 

Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics split up by Other Category. 
To do this, simply duplicate the original "by Other Category" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Other Category Metrics you'd like to build.

To view the performance of a specific Category on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Category). Learn how to select a specific Category on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Category, you can add a Filter so data is only retained for the specified Category.

Geo

Language

In this section, we'll review how to access data from  Audience > Geo > Language in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Language. 

The resulting Custom Metrics allow you to report on "Users by Language," "Bounce Rate by Language," "Goal 1 Completions by Language," etc. 

To do this, select  Language from the Dimension drop-down. This will split up the selected Metric based on Language. 

Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
Now you can easily create more Custom Metrics split up by Language. 
To do this, simply duplicate the original "by Language" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
Repeat this process for any Language Metrics you'd like to build.

To view the performance of a specific Language on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Language). Learn how to select a specific Language on a Datablock here

Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Language, you can add a Filter so data is only retained for the specified Language(s).

Location

In this section, we'll review how to access data from  Audience > Geo > Location in Google Analytics. 

At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Country," "City," "Continent," and "Sub Continent." Each column that lists numerical values represents a Metric. 

IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Location

    The Basic Google Analytics Metric "Sessions by Geo Location" is available in Databox to report on Location performance. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Location" in the Search bar to view all Location-specific Metrics. 

    Add any significant Location Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Location

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Location. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Country," "Bounce Rate by City," "Goal 1 Completions by Continent," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select City. This will split up the selected Metric based on City. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by City. 
    To do this, simply duplicate the original "by City" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Location Metrics you'd like to build.

    To view the performance of a specific City on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (City). Learn how to select a specific City on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific City, you can add a Filter so data is only retained for the specified City.

    Popular Templates to report on Location

    Behavior

    New vs. Returning

    In this section, we'll review how to access data from  Audience > Behavior > New vs Returning in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on New vs Returning Users

    There are a variety of Basic Google Analytics Metrics available in Databox to report on New vs Returning users. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "New" in the Search bar to view all Metrics for New vs Returning Users. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on New vs Returning Users

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by User Type. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by User Type," "Bounce Rate by User Type," "Goal 1 Completions by User Type," etc. 

    To do this, select the User Type from the Dimension drop-down. This will split up the selected Metric based on User Type. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by User Type. 
    To do this, simply duplicate the original "by User Type" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any User Type Metrics you'd like to build.

    To view the performance of a specific User Type on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (User Type). Learn how to select a specific User Type on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific User Type, you can add a Filter so data is only retained for the specified User Type.

    Popular Templates to report on New vs Returning Users

    Frequency & Recency

    In this section, we'll review how to access data from  Audience > Behavior > Frequency & Recency in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Count of Sessions" and "Days Since Last Session." The additional columns that list numerical values represent Metrics. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Count of Sessions or Days Since Last Session. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Pageviews by Count of Sessions," "Sessions by Days Since Last Session," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Count of Sessions. This will split up the selected Metric based on Count of Sessions. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Count of Sessions. 
    To do this, simply duplicate the original "by Count of Sessions" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Count of Sessions Metrics you'd like to build.

    To view the performance of a specific Count of Sessions on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Count of Sessions). Learn how to select a specific Dimension on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Count of Sessions, you can add a Filter so data is only retained for the specified Count of Sessions.

    Engagement

    In this section, we'll review how to access data from  Audience > Behavior > Engagement in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Session Duration" and "Page Depth." The additional columns that list numerical values represent Metrics. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Session Duration or Page Depth. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Pageviews by Session Duration," "Sessions by Page Depth," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Session Duration. This will split up the selected Metric based on Session Duration. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Session Duration. 
    To do this, simply duplicate the original "by Session Duration" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Session Duration Metrics you'd like to build.

    To view the performance of a specific Session Duration on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Session Duration). Learn how to select a specific Dimension on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Session Duration, you can add a Filter so data is only retained for the specified Session Duration.

    Technology

    Browser & OS

    In this section, we'll review how to access data from  Audience > Technology > Browser & OS in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Browser," "Operating System," "Screen Resolution," "Screen Colors," "Flash Version," and "Java Support." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Browser & OS. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Browser," "Bounce Rate by Operating System," "Goal 1 Completions by Flash Version," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Browser. This will split up the selected Metric based on Browser. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Browser. 
    To do this, simply duplicate the original "by Browser" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Browser Metrics you'd like to build.

    To view the performance of a specific Browser on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Browser). Learn how to select a specific Browser on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Browser, you can add a Filter so data is only retained for the specified Browser(s).

    Network

    In this section, we'll review how to access data from  Audience > Technology > Network in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Service Provider" and "Hostname." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Network. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Service Provider," "Bounce Rate by Hostname," "Goal 1 Completions by Service Provider," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Hostname. This will split up the selected Metric based on Hostname. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Hostname. 
    To do this, simply duplicate the original "by Hostname" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Hostname Metrics you'd like to build.

    To view the performance of a specific Hostname on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Hostname). Learn how to select a specific Hostname on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Hostname, you can add a Filter so data is only retained for the specified Hostname(s).

    Learn how to use the Dimension "Hostname" to report on blog data here

    Mobile

    Devices

    In this section, we'll review how to access data from  Audience > Mobile > Devices in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Mobile Device Info," "Mobile Device Branding," "Mobile Input Selector," "Operating System," and "Screen Resolution." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Device. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Mobile Device Info," "Bounce Rate by Mobile Device Branding," "Goal 1 Completions by Service Provider," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Mobile Device Info. This will split up the selected Metric based on Mobile Device Info. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Mobile Device Info. 
    To do this, simply duplicate the original "by Mobile Device Info" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Mobile Device Info Metrics you'd like to build.

    To view the performance of a specific Mobile Device on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Mobile Device). Learn how to select a specific Mobile Device on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Mobile Device, you can add a Filter so data is only retained for the specified Mobile Device(s).

    Custom

    Custom Variable

    In this section, we'll review how to access data from  Audience > Custom > Custom Variables in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Custom Variable (Key 1)," "Custom Variable (Key 2)," "Custom Variable (Key 3)," "Custom Variable (Key 4)," and "Custom Variable (Key 5)." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Custom Variable. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Custom Variable (Key 1)," "Bounce Rate by Custom Variable (Key 2)," "Goal 1 Completions by Custom Variable (Key 3)," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Custom Variable (Key 1). This will split up the selected Metric based on Custom Variable (Key 1). 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Custom Variable (Key 1). 
    To do this, simply duplicate the original "by Custom Variable (Key 1)" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Custom Variable Metrics you'd like to build.

    To view the performance of a specific Custom Variable on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Custom Variable). Learn how to select a specific Custom Variable on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Custom Variable, you can add a Filter so data is only retained for the specified Custom Variable(s).

    User Defined Value

    In this section, we'll review how to access data from  Audience > Custom > User Defined in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by User Defined Value. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by User Defined Value," "Bounce Rate by User Defined Value," "Goal 1 Completions by User Defined Value," etc. 

    To do this, select User Defined Value from the Dimension drop-down. This will split up the selected Metric based on User Defined Value. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by User Defined Value. 
    To do this, simply duplicate the original "by User Defined Value" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any User Defined Metrics you'd like to build.

    To view the performance of a specific User Defined Value on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (User Defined Value). Learn how to select a specific User Defined Value on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific User Defined Value, you can add a Filter so data is only retained for the specified User Defined Value(s).

    Acquisition

    All Traffic

    Channels

    In this section, we'll review how to access data from  Acquisition > All Traffic > Channels in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Default Channel Grouping," "Source/ Medium," "Source," "Medium," "Campaign," "Landing Page," and "Sub Continent." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Channels

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Channel performance. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Dimension you'd like to view Metrics for (i.e., "Channel," "Source," etc.) in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Channels

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Channel, Source, and more. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Default Channel Grouping," "Bounce Rate by Source/ Medium," "Goal 1 Completions by Source," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Default Channel Grouping. This will split up the selected Metric based on Default Channel. 

    Learn more about the rules that define each Default Channel here

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Default Channel Grouping. 
    To do this, simply duplicate the original "by Default Channel Grouping" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Channel Metrics you'd like to build.

    To view the performance of a specific Channel on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Channel). Learn how to select a specific Channel on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Channel, you can add a Filter so data is only retained for the specified Channel(s).

    Popular Templates to report on Channels

    Source / Medium

    In this section, we'll review how to access data from  Acquisition  > All Traffic > Source/Medium in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Source / Medium," "Source," and "Keyword." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Basic Metrics to report on Source/Medium

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Source/ Medium. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Dimension you'd like to view Metrics for (i.e., "Source/Medium," "Source," etc.) in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Source/Medium

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Source/ Medium. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Source/ Medium," "Bounce Rate by Source," "Goal 1 Completions by Medium," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Source/Medium. This will split up the selected Metric based on Source/ Medium. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Source/ Medium. 
    To do this, simply duplicate the original "by Source/ Medium" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Source/ Medium Metrics you'd like to build.

    To view the performance of a specific Source/ Medium on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Source/ Medium). Learn how to select a specific Source/ Medium on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Source/ Medium, you can add a Filter so data is only retained for the specified Source/ Medium(s).

    Referrals

    In this section, we'll review how to access data from  Acquisition > All Traffic > Referrals in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Source" and "Landing Page." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Referrals

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Referrals. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Channel" in the Search bar to view all available Metrics. "Referral" is a "Channel," so Referral data can. be accessed through these Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics. 

    Custom Metrics to report on Referrals

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Referral Source or Landing Page. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Referral Source," "Bounce Rate by Referral Landing Page," "Goal 1 Completions by Referral Source," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Source. This will split up the selected Metric based on Source. 

    In Google Analytics the data displayed only factors in Referral Traffic. To replicate this, we'll select  Referral Traffic as the Segment in Databox. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Referral Source. 
    To do this, simply duplicate the original "by Referral Source" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Referral Metrics you'd like to build.

    To view the performance of a specific Referral Source on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Referral Source). Learn how to select a specific Referral Source on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Referral Source, you can add a Filter so data is only retained for the specified Referral Source(s).

    Popular Templates to report on Referrals

    In order to sync as much data as possible from your Google Ads Account, it's recommended that you connect Google Ads directly to Databox. Learn more about using Google Ads + Databox here

    In this section, we'll review how to access data from  Acquisition > Google Ads > Campaigns in Google Analytics. 

    IN THIS SECTION

  • Custom Metrics
  • Popular Templates
  • Custom Metrics to report on Campaigns

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Campaign / Campaign ID" and "Google Ads: Ad Group." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Campaign or Ad Group. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Clicks by Campaign iD," "Bounce Rate by Ad Group," "Goal 1 Completions by Campaign ID," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Google Ads Campaign ID. This will split up the selected Metric based on Google Ads Campaign ID. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Google Ads Campaign ID. 
    To do this, simply duplicate the original "by Google Ads Campaign ID" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Google Ads Campaign Metrics you'd like to build.

    To view the performance of a specific Campaign on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Campaign ID). Learn how to select a specific Campaign ID on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Campaign ID, you can add a Filter so data is only retained for the specified Campaign ID(s).

    In this section, we'll review how to access data from  Acquisition > Google Ads > Keywords in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword" and "Ad Content." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Keyword or Ad Content. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Clicks by Keyword," "Bounce Rate by Ad Content," "Goal 1 Completions by Keywords," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Keyword. This will split up the selected Metric based on Keyword. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Keyword. 
    To do this, simply duplicate the original "by Keyword" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Keyword Metrics you'd like to build.

    To view the performance of a specific Keyword on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Keyword). Learn how to select a specific Keyword on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Keyword, you can add a Filter so data is only retained for the specified Keyword(s).

    In this section, we'll review how to access data from  Acquisition > Google Ads > Search Queries in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Search Query," "Query Match Type," and "Query Word Count." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Query, Query Match Type, or Query Word Count. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Clicks by Search Query," "Pages / Session by Query Match Type," "Goal 1 Conversion Rate by Query Word Count," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Search Query. This will split up the selected Metric based on Search Query. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Search Query. 
    To do this, simply duplicate the original "by Search Query" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Search Query Metrics you'd like to build.

    To view the performance of a specific Search Query on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Search Query). Learn how to select a specific Search Query on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Search Query, you can add a Filter so data is only retained for the specified Search Query.

    Search Console

    Google Search Console data is not currently accessible through the Google Analytics integration in Databox. Instead, it's recommended that you connect Google Search Console directly to Databox. 

    Learn more about using Google Search Console + Databox here

    Social

    Network Referrals

    In this section, we'll review how to access data from  Acquisition > Social > Network Referrals in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension "Social Network" selected. Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Network Referrals

    The Basic Google Analytics Metric "Sessions by Social Network" is available in Databox to report on Network Referrals. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Social Network" in the Search bar. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Network Referrals

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Referral Source or Landing Page. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Sessions by Social Network," "Pageviews by Social Network," "Avg. Session Duration by Social Network," etc. 

    To do this, select Social Network (Traffic Sources) from the Dimension drop-down. This will split up the selected Metric based on Social Network. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save.

    Now you can easily create more Custom Metrics split up by Social Network. 
    To do this, simply duplicate the original "by Social Network" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click   Save to save the new Custom Metric. 
    Repeat this process for any Social Network Metrics you'd like to build.

    To view the performance of a specific Social Network on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Social Network). Learn how to select a specific Social Network on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Social Network, you can add a Filter so data is only retained for the specified Social Network(s).

    Popular Templates to report on Location

    Plugins

    In this section, we'll review how to access data from  Acquisition > Social > Plugins in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Social Entity," "Social Network," and "Social Network and Action (Hit)." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Social Entity, Social Network, or Social Network and Action (Hit). 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Social Action by Social Entity," "Unique Social Actions by Social Network," "Actions per Social Session by Social Network and Action (Hit)," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Social Entity. This will split up the selected Metric based on Social Entity. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Social Entity. 
    To do this, simply duplicate the original "by Social Entity" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Social Plugin Metrics you'd like to build.

    To view the performance of a specific Social Entity on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Social Entity). Learn how to select a specific Social Entity on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Social Entity, you can add a Filter so data is only retained for the specified Social Entity.

    Campaigns

    In this section, we'll review how to access data from  Acquisition > Campaigns > Paid Keywords in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword," "Search Query," "Source," "Medium," and "Campaign." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Paid Keywords

    The Basic Google Analytics Metric "Top Paid Keywords by Sessions" is available in Databox to report on Network Referrals. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Paid Keywords" in the Search bar. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Paid Keywords

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Paid Search Keywords, Paid Search Search Query, Paid Search Source, Paid Search Medium, or Paid Search Campaign. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Paid Search Keyword," "Bounce Rate by Paid Search Search Query," "Goal 1 Completions by Paid Search Campaign," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Source. This will split up the selected Metric based on Source. 

    In Google Analytics the data displayed only factors in Paid Search Traffic. To replicate this, we'll select Paid Traffic as the Segment in Databox. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Paid Search Source. 
    To do this, simply duplicate the original "by Paid Search Source" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Paid Search Metrics you'd like to build.

    To view the performance of a specific Paid Search Source on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Paid Search Source). Learn how to select a specific Paid Search Source on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Paid Search Source, you can add a Filter so data is only retained for the specified Paid Search Source(s).

    Organic Keywords

    In this section, we'll review how to access data from  Acquisition > Campaigns > Organic Keywords in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword,"  "Source," and "Landing Page." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Organic Keywords

    The Basic Google Analytics Metrics "Top Organic Keywords by Sessions" and "Users by Organic Keywords" are available in Databox to report on Organic Keywords. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Organic Keywords" in the Search bar. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics. 

    Custom Metrics to report on Organic Keywords

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Organic Keywords, Organic Source, or Organic Landing Page.

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Users by Organic Keyword," "Bounce Rate by Organic Source," "Goal 1 Completions by Organic Landing Page," etc. 

    To do this, select the desired Dimension from the  Dimension drop-down. For our example, we'll select Landing Page. This will split up the selected Metric based on Landing Page. 

    In Google Analytics the data displayed only factors in Organic Traffic. To replicate this, we'll select  Organic Traffic as the Segment in Databox. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click  Save
    Now you can easily create more Custom Metrics split up by Organic Landing Page. 
    To do this, simply duplicate the original "by Organic Landing Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Organic Metrics you'd like to build.

    To view the performance of a specific Organic Landing Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Organic Landing Page). Learn how to select a specific Organic Landing Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Organic Landing Page, you can add a Filter so data is only retained for the specified Organic Landing Page(s).

    Behavior

    Site Content

    All Pages

    In this section, we'll review how to access data from Behavior > Site Content > All Pages in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page" and "Page Title." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on All Pages

    There are a variety of Basic Google Analytics Metrics available in Databox to report on All Pages. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Page" in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on All Pages

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Page or Page Title.

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Pageviews by Page," "Entrances by Page Title," "% Exit by Page," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page. This will split up the selected Metric based on Page. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Page. 
    To do this, simply duplicate the original "by Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Page Metrics you'd like to build.

    To view the performance of a specific Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page). Learn how to select a specific Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).

    Learn how to use the Dimension "Page Title" to report on blog data here

    Popular Templates to report on All Pages

    Content Drilldown

    In this section, we'll review how to access data from Behavior > Site Content > Content Drilldown in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page Path Level 1" and "Page." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Content Drilldown

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Content Drilldown data. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Page" in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Content Drilldown

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Page Path Level 1 or Page. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Pageviews by Page Path Level 1," "Bounce Rate by Page," "% Exit by Page Path Level 1," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page Path Level 1. This will split up the selected Metric based on Page Path Level 1. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Page Path Level 1. 
    To do this, simply duplicate the original "by Page Paath Level 1" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Page Path Metrics you'd like to build.

    To view the performance of a specific Page Path on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page Path). Learn how to select a specific Page Path on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page Path, you can add a Filter so data is only retained for the specified Page Path(s).

    Learn how to use the Dimension "Page Path Level 1" to report on blog data here

    Popular Template to report on Content Drilldown

    Landing Pages

    In this section, we'll review how to access data from  Behavior > Site Content > Landing Pages in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension "Landing Page" selected. Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Landing Pages

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Landing Pages. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Landing Page" in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Landing Pages

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Landing Page. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Sessions by Landing Page," "Bounce Rate by Landing Page," "Goal 1 Completions by Landing Page," etc. 

    To do this, select Landing Page from the Dimension drop-down. This will split up the selected Metric based on Landing Page. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Landing Page. 
    To do this, simply duplicate the original "by Landing Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Landing Page Metrics you'd like to build.

    To view the performance of a specific Landing page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Landing Page). Learn how to select a specific Landing Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Landing Page, you can add a Filter so data is only retained for the specified Landing Page(s).

    Popular Templates to report on Landing Pages

    Exit Pages

    In this section, we'll review how to access data from Behavior > Site Content > Exit Pages in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension Page selected. Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Page. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Exits by Page," "Pageviews by Page," "% Exit by Page," etc. 

    To do this, select Page from the Dimension drop-down. This will split up the selected Metric based on Page. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Page. 
    To do this, simply duplicate the original "by Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Page Metrics you'd like to build.

    To view the performance of a specific Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page). Learn how to select a specific Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).

    Popular Templates to report on Location

    Site Speed

    Page Timings

    In this section, we'll review how to access data from Behavior > Site Speed > Page Timings in Google Analytics. 

    IN THIS SECTION

  • Custom Metrics
  • Popular Templates
  • Custom Metrics to report on Page Timings

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page," and "Page Title." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Location. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Pageviews by Page," "Avg Page Load Time (sec) by Page Title," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page Title. This will split up the selected Metric based on Page Title. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Page Title. 
    To do this, simply duplicate the original "by Page Title" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Page Title Metrics you'd like to build.

    To view the performance of a specific Page Title on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page Title). Learn how to select a specific Page Title on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page Title, you can add a Filter so data is only retained for the specified Page Title(s).

    Popular Template to report on Page Timings

    User Timings

    In this section, we'll review how to access data from Behavior > Site Speed > User Timings in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Timing Category," "Timing Variable" and "Timing Label." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by User Timings. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Avg User Timing (sec) by Timing Category," "User Timing Sample by Timing Category," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Timing Category. This will split up the selected Metric based on Timing Category. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Timing Category. 
    To do this, simply duplicate the original "by Timing Category" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any User Timing Metrics you'd like to build.

    To view the performance of a specific Timing Category on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Timing Category). Learn how to select a specific Timing Category on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Timing Category, you can add a Filter so data is only retained for the specified Timing Category.

    Usage

    In this section, we'll review how to access data from Behavior > Site Search > Usage in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension "Site Search Status" selected. Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Site Search Status. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Sessions by Site Search Status," "Bounce Rate by Site Search Status," "Goal 1 Completions by Site Search Status," etc. 

    To do this, select Site Search Status from the Dimension drop-down. This will split up the selected Metric based on Site Search Status. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Site Search Status. 
    To do this, simply duplicate the original "by Site Search Status" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Usage Metrics you'd like to build.

    To view the performance of a specific Site Search Status on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Site Search Status). Learn how to select a specific Site Search Status on a Datablock  here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Site Search Status, you can add a Filter so data is only retained for the specified Site Search Status.

    Search Terms

    In this section, we'll review how to access data from Behavior > Site Search > Search Terms in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Search Term" and "Site Search Category." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Term or Site Search Category. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Total Unique Searches by Search Term," "% Search Exits by Site Search Category," "Time after Search by Search Term," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Search Term. This will split up the selected Metric based on Search Term. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Search Term. 
    To do this, simply duplicate the original "by Search Term" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Search Term Metrics you'd like to build.

    To view the performance of a specific Search Term on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Search Term). Learn how to select a specific Search Term on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Search Term, you can add a Filter so data is only retained for the specified Search Term(s).

    Search Pages

    In this section, we'll review how to access data from Behavior > Site Search > Search Pages in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Start Page," "Dimension Page," and "Search Destination Page." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Pages. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Total Unique Searches by Start Page," "% Search Exits by Destination Page," "Avg Search Depth by Search Destination Page," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Start Page. This will split up the selected Metric based on Start Page. 

    Click Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Start Page. 
    To do this, simply duplicate the original "by Start Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Search Pages Metrics you'd like to build.

    To view the performance of a specific Start Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Start Page). Learn how to select a specific Start Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Start Page, you can add a Filter so data is only retained for the specified Start Page(s).

    Events

    Top Events

    In this section, we'll review how to access data from Behavior > Events > Top Events in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Event Category," "Event Action," and "Event Label." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Top Events

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Events data. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Event" in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Top Events

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Event Category, Event Action, or Event Label. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Total Events by Event Category," "Unique Events by Event Category," "Event Value by Event Category," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Event Category. This will split up the selected Metric based on Event Category. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Event Category. 
    To do this, simply duplicate the original "by Event Category" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Event Metrics you'd like to build.

    To view the performance of a specific Event Category on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Event Category). Learn how to select a specific Event Category on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Event Category, you can add a Filter so data is only retained for the specified Event Category.

    Popular Templates to report on Location

    Pages

    In this section, we'll review how to access data from Behavior > Events > Pages in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page" and "Page Title." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Page or Page Title. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Total Events by Page," "Unique Events by Page Title," "Event Value by Page," etc. 

    To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page. This will split up the selected Metric based on Page. 

    Click Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Page. 
    To do this, simply duplicate the original "by Page" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Page Metrics you'd like to build.

    To view the performance of a specific Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page). Learn how to select a specific Page on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).

    Conversions

    Goals

    Goal URLs

    In this section, we'll review how to access data from Conversions > Goals > Goal URLs in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension "Goal Completion Location" selected. Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Goal URLs

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Goal data. 

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Goal" in the Search bar to view all available Metrics. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Goal URLs

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Goal Completion Location. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Goal Completions by Goal Completion Location," "Goal Value by Goal Completion Location," etc. 

    To do this, select  Goal Completion Location from the Dimension drop-down. This will split up the selected Metric based on Goal Completion Location. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Goal Completion Location. 
    To do this, simply duplicate the original "by Goal Completion Location" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric. 
    Repeat this process for any Goal Completion Location Metrics you'd like to build.

    To view the performance of a specific Goal Completion Location on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Goal Completion Location). Learn how to select a specific Goal Completion Location on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Goal Completion Location, you can add a Filter so data is only retained for the specified Goal Completion Location(s).

    Popular Template to report on Goal URLs 

    Ecommerce

    Product Performance

    In this section, we'll review how to access data from Conversions > Ecommerce > Product Performance in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Product," "Product SKU," "Product Category (Enhanced Ecommerce)," and "Product Brand." Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Product Performance

    There are a variety of Basic Google Analytics Metrics available in Databox to report on Product Performance

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Metric name from Google Analytics in the Search bar to view available Metrics in Databox. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Product Performance

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Product, Product SKU, Product Category, or Product Brand. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Product Revenue by Product," "Unique Purchases by Product SKU," "Quantity by Product Category," etc. 

    To do this, select the Dimension from the  Dimension drop-down. For our example, we'll select "Product." This will split up the selected Metric based on Product. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Product.  
    To do this, simply duplicate the original "by Product" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric.  
    Repeat this process for any Product Performance Metrics you'd like to build.

    To view the performance of a specific Product on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Product). Learn how to select a specific Product on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Product, you can add a Filter so data is only retained for the specified Product(s).

    Popular Template to report on Product Performance 

    Sales Performance

    In this section, we'll review how to access data from Conversions > Ecommerce > Sales Performance in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Transaction ID" and "Date." It's recommended that you only use "Transaction ID" in Databox because the date is already used in the Date Range functionality.

    Each column that lists numerical values represents a Metric. 

    IN THIS SECTION

  • Basic Metrics
  • Custom Metrics
  • Popular Templates
  • Basic Metrics to report on Sales Performance

    There are Basic Google Analytics Metrics available in Databox to report on "Revenue" and "Quantity."  

    To view these Metrics in Databox, navigate to  Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Metric name from Google Analytics in the Search bar to view available Metrics in Databox. 

    Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking  + Add to my Metrics

    Custom Metrics to report on Sales Performance

    Using the Query Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Transaction ID. 

      Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

    The resulting Custom Metrics allow you to report on "Revenue by Transaction ID," "Tax by Transaction ID," etc. 

    To do this, select "Transaction ID" the  Dimension drop-down. This will split up the selected Metric based on Transaction ID. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Transaction ID. 
    To do this, simply duplicate the original "by Transaction ID" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click  Save to save the new Custom Metric.  
    Repeat this process for any Sales Performance Metrics you'd like to build.

    To view the performance of a specific Transaction ID on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Transaction ID). Learn how to select a specific Transaction ID on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Transaction ID, you can add a Filter so data is only retained for the specified Transaction ID(s).

    Popular Template to report on Sales Performance 

    Transactions

    In this section, we'll review how to access data from Conversions > Ecommerce > Transactions in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. These options include "Transaction ID" and "Date." Due to the Date Range functionality in Databox, the "Date" Dimension is not as valuable. Therefore, we'll focus on"Transaction ID." 

    Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Transaction ID. 

    The resulting Custom Metrics allow you to report on "Revenue by Transaction ID," "Tax by Transaction ID," "Quantity by Transaction ID," etc. 

    To do this, select Transaction ID from the Dimension drop-down. This will split up the selected Metric based on Tranaction ID. 

    Click  Run query to generate a  Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save
    Now you can easily create more Custom Metrics split up by Transaction ID. 
    To do this, simply duplicate the original "by Transaction ID" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Transaction Metrics you'd like to build.

    To view the performance of a specific Transaction ID on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Transaction ID). Learn how to select a specific Transaction ID on a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Transaction ID, you can add a Filter so data is only retained for the specified Transaction ID(s).

    Time to Purchase

    In this section, we'll review how to access data from Conversions > Ecommerce > Time to Purchase in Google Analytics. 

    At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Days to Transaction" and "Sessions to Transaction." Each column that lists numerical values represents a Metric. 

    These correspond with the same fields in Databox's Query Builder for Google Analytics. Using this Query Builder, you can create Custom Metrics to split up Google Analytics Metrics by Days or Sessions to Transaction. 

    The resulting Custom Metrics allow you to report on "Transactions by Days to Transaction," "Transactions by Sessions to Transaction," etc. 

    To do this, select Days to Transaction from the Dimension drop-down. This will split up the selected Metric based on Days to Transaction. 

    Click  Run query to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click   Save
    Now you can easily create more Custom Metrics split up by Days to Transaction. 
    To do this, simply duplicate the original "by Days to Transaction" Metric that you created. Update the Custom Metric Name, Metric selection, and any other fields you see fit. Click Save to save the new Custom Metric. 
    Repeat this process for any Days to Transaction Metrics you'd like to build.

    To view the performance of a specific number of Days to Transaction on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (number of. Days to Transaction). Learn how to select a specific number of Days to Transactionon a Datablock here

    Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific number of Days to Transaction, you can add a Filter so data is only retained for the specified number of. Days to Transaction(s).

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