Google is officially sunsetting Universal Analytics on July 1, 2023
- Google Analytics 4 is the recommended replacement. Due to the differences in tracking logic used in Universal Analytics vs Google Analytics 4, historical data will not transfer from one to the other.
- Because of this, it's important to get Google Analytics 4 set up as soon as possible in order to start accumulating data in this new system.
Within Google Analytics, data is organized based on Audience, Acquisition, Behavior, and Conversions.
The navigation links in this document can be used alongside the main navigation in your Google Analytics Account.
If a menu item isn't listed but you want to report on data from that section, please contact our Support Team for more information.
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Audience
The Audience tab in Google Analytics allows you to better understand who your audience is.
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Active Users
Using the Metric Builder for Google Analytics, you can create Custom Metrics to report on Active Users. This includes "1 Day Active Users," "7 Day Active Users," "14 Day Active Users," "28 Day Active Users," and "30 Days Active Users."
Navigate to Metrics > Custom Metrics to access the Metric Builder for Google Analytics. Click the green + New Custom Metric button and select your connected Google Analytics Account from the Data Source drop-down.
In the Metrics drop-down, enter "Active Users" to view all Active User Metrics available in Databox.
Demographics
Age
In this section, we'll review how to access data from Audience > Demographics > Age in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Age.
The resulting Custom Metrics allow you to report on "Users by Age," "Bounce Rate by Age," "Goal 1 Completions by Age," etc.
To do this, select Age from the Dimension drop-down. This will split up the selected Metric based on Age.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Age, you can add a Filter so data is only retained for the specified Age(s).
Gender
In this section, we'll review how to access data from Audience > Demographics > Gender in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Age.
The resulting Custom Metrics allow you to report on "Users by Gender," "Bounce Rate by Gender," "Goal 1 Completions by Gender," etc.
To do this, select Gender from the Dimension drop-down. This will split up the selected Metric based on Gender.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Gender, you can add a Filter so data is only retained for the specified Gender.
Interests
Affinity Categories
In this section, we'll review how to access data from Audience > Interests > Affinity Categories in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Affinity Category (reach).
The resulting Custom Metrics allow you to report on "Users by Affinity Category," "Bounce Rate by Affinity Category," "Goal 1 Completions by Affinity Category," etc.
To do this, select Affinity Category (reach) from the Dimension drop-down. This will split up the selected Metric based on Affinity Category.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Affinity Category, you can add a Filter so data is only retained for the specified Affinity Category.
In-Market Segments
In this section, we'll review how to access data from Audience > Interests > In-Market Segments in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by In-Market Segment.
The resulting Custom Metrics allow you to report on "Users by In-Market Segment," "Bounce Rate by In-Market Segment," "Goal 1 Completions by In-Market Segment," etc.
To do this, select In-Market Segment from the Dimension drop-down. This will split up the selected Metric based on In-Market Segment.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific In-Market Segment, you can add a Filter so data is only retained for the specified In-Market Segment(s).
Other Categories
In this section, we'll review how to access data from Audience > Interests > Other Categories in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Other Category.
The resulting Custom Metrics allow you to report on "Users by Other Category," "Bounce Rate by Other Category," "Goal 1 Completions by Other Category," etc.
To do this, select Other Category from the Dimension drop-down. This will split up the selected Metric based on Other Category. Since a lower Bounce Rate is better, we'll select the Invert metric checkbox.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Category, you can add a Filter so data is only retained for the specified Category.
Geo
Language
In this section, we'll review how to access data from Audience > Geo > Language in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Language.
The resulting Custom Metrics allow you to report on "Users by Language," "Bounce Rate by Language," "Goal 1 Completions by Language," etc.
To do this, select Language from the Dimension drop-down. This will split up the selected Metric based on Language.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Language, you can add a Filter so data is only retained for the specified Language(s).
Location
In this section, we'll review how to access data from Audience > Geo > Location in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Country," "City," "Continent," and "Sub Continent." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Location
The Basic Google Analytics Metric "Sessions by Geo Location" is available in Databox to report on Location performance.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Location" in the Search bar to view all Location-specific Metrics.
Add any significant Location Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Location
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Location
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Country," "Bounce Rate by City," "Goal 1 Completions by Continent," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select City. This will split up the selected Metric based on City.
To view the performance of a specific City on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (City). Learn how to select a specific City on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific City, you can add a Filter so data is only retained for the specified City.
Popular Templates to report on Location
- Google Analytics Traffic Growth
- Google Analytics Audience Overview
- Google Analytics Mobile App Metrics
Behavior
New vs. Returning
In this section, we'll review how to access data from Audience > Behavior > New vs Returning in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
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Basic Metrics to report on New vs Returning Users
There are a variety of Basic Google Analytics Metrics available in Databox to report on New vs Returning users.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "New" in the Search bar to view all Metrics for New vs Returning Users.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on New vs Returning Users
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by User Type.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by User Type," "Bounce Rate by User Type," "Goal 1 Completions by User Type," etc.
To do this, select the User Type from the Dimension drop-down. This will split up the selected Metric based on User Type.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific User Type, you can add a Filter so data is only retained for the specified User Type.
Popular Templates to report on New vs Returning Users
- Google Analytics Audience Overview
- Google Analytics Traffic Breakdown
- Conversion and Loyalty Analytics
Frequency & Recency
In this section, we'll review how to access data from Audience > Behavior > Frequency & Recency in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Count of Sessions" and "Days Since Last Session." The additional columns that list numerical values represent Metrics.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Count of Sessions or Days Since Last Session.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Pageviews by Count of Sessions," "Sessions by Days Since Last Session," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Count of Sessions. This will split up the selected Metric based on Count of Sessions.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Count of Sessions, you can add a Filter so data is only retained for the specified Count of Sessions.
Engagement
In this section, we'll review how to access data from Audience > Behavior > Engagement in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Session Duration" and "Page Depth." The additional columns that list numerical values represent Metrics.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Session Duration or Page Depth.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Pageviews by Session Duration," "Sessions by Page Depth," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Session Duration. This will split up the selected Metric based on Session Duration.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Session Duration, you can add a Filter so data is only retained for the specified Session Duration.
Technology
Browser & OS
In this section, we'll review how to access data from Audience > Technology > Browser & OS in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Browser," "Operating System," "Screen Resolution," "Screen Colors," "Flash Version," and "Java Support." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Browser & OS.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Browser," "Bounce Rate by Operating System," "Goal 1 Completions by Flash Version," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Browser. This will split up the selected Metric based on Browser.
To view the performance of a specific Browser on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Browser). Learn how to select a specific Browser on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Browser, you can add a Filter so data is only retained for the specified Browser(s).
Network
In this section, we'll review how to access data from Audience > Technology > Network in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Service Provider" and "Hostname." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Network.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Service Provider," "Bounce Rate by Hostname," "Goal 1 Completions by Service Provider," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Hostname. This will split up the selected Metric based on Hostname.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Hostname, you can add a Filter so data is only retained for the specified Hostname(s).
Learn how to use the Dimension "Hostname" to report on blog data here.
Mobile
Devices
In this section, we'll review how to access data from Audience > Mobile > Devices in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Mobile Device Info," "Mobile Device Branding," "Mobile Input Selector," "Operating System," and "Screen Resolution." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Device.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Mobile Device Info," "Bounce Rate by Mobile Device Branding," "Goal 1 Completions by Service Provider," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Mobile Device Info. This will split up the selected Metric based on Mobile Device Info.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Mobile Device, you can add a Filter so data is only retained for the specified Mobile Device(s).
Custom
Custom Variable
In this section, we'll review how to access data from Audience > Custom > Custom Variables in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Custom Variable (Key 1)," "Custom Variable (Key 2)," "Custom Variable (Key 3)," "Custom Variable (Key 4)," and "Custom Variable (Key 5)." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Custom Variable
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Custom Variable (Key 1)," "Bounce Rate by Custom Variable (Key 2)," "Goal 1 Completions by Custom Variable (Key 3)," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Custom Variable (Key 1). This will split up the selected Metric based on Custom Variable (Key 1).
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Custom Variable, you can add a Filter so data is only retained for the specified Custom Variable(s).
User Defined Value
In this section, we'll review how to access data from Audience > Custom > User Defined in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by User Defined Value.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by User Defined Value," "Bounce Rate by User Defined Value," "Goal 1 Completions by User Defined Value," etc.
To do this, select User Defined Value from the Dimension drop-down. This will split up the selected Metric based on User Defined Value.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific User Defined Value, you can add a Filter so data is only retained for the specified User Defined Value(s).
Acquisition
All Traffic
Channels
In this section, we'll review how to access data from Acquisition > All Traffic > Channels in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Default Channel Grouping," "Source/ Medium," "Source," "Medium," "Campaign," "Landing Page," and "Sub Continent." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Channels
There are a variety of Basic Google Analytics Metrics available in Databox to report on Channel performance.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Dimension you'd like to view Metrics for (i.e., "Channel," "Source," etc.) in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Channels
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Channel, Source, and more.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Default Channel Grouping," "Bounce Rate by Source/ Medium," "Goal 1 Completions by Source," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Default Channel Grouping. This will split up the selected Metric based on Default Channel.
Learn more about the rules that define each Default Channel here.
To view the performance of a specific Channel on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Channel). Learn how to select a specific Channel on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Channel, you can add a Filter so data is only retained for the specified Channel(s).
Popular Templates to report on Channels
- Google Analytics Traffic Growth
- Google Analytics Audience Overview
- Google Analytics Mobile App Metrics
Source / Medium
In this section, we'll review how to access data from Acquisition > All Traffic > Source/Medium in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Source / Medium," "Source," and "Keyword." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Source/Medium
There are a variety of Basic Google Analytics Metrics available in Databox to report on Source/ Medium.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Dimension you'd like to view Metrics for (i.e., "Source/Medium," "Source," etc.) in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Source/Medium
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Source/ Medium.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Source/ Medium," "Bounce Rate by Source," "Goal 1 Completions by Medium," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Source/Medium. This will split up the selected Metric based on Source/ Medium.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Source/ Medium, you can add a Filter so data is only retained for the specified Source/ Medium(s).
Referrals
In this section, we'll review how to access data from Acquisition > All Traffic > Referrals in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Source" and "Landing Page." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Referrals
There are a variety of Basic Google Analytics Metrics available in Databox to report on Referrals.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Channel" in the Search bar to view all available Metrics. "Referral" is a "Channel," so Referral data can. be accessed through these Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Referrals
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Referral Source or Landing Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Referral Source," "Bounce Rate by Referral Landing Page," "Goal 1 Completions by Referral Source," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Source. This will split up the selected Metric based on Source.
In Google Analytics the data displayed only factors in Referral Traffic. To replicate this, we'll select Referral Traffic as the Segment in Databox.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Referral Source, you can add a Filter so data is only retained for the specified Referral Source(s).
Popular Templates to report on Referrals
Google Ads
In order to sync as much data as possible from your Google Ads Account, it's recommended that you connect Google Ads directly to Databox. Learn more about using Google Ads + Databox here.
Campaigns
In this section, we'll review how to access data from Acquisition > Google Ads > Campaigns in Google Analytics.
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Custom Metrics to report on Campaigns
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Campaign / Campaign ID" and "Google Ads: Ad Group." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Campaign or Ad Group.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Clicks by Campaign iD," "Bounce Rate by Ad Group," "Goal 1 Completions by Campaign ID," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Google Ads Campaign ID. This will split up the selected Metric based on Google Ads Campaign ID.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Campaign ID, you can add a Filter so data is only retained for the specified Campaign ID(s).
Popular Template to report on Campaigns
Keywords
In this section, we'll review how to access data from Acquisition > Google Ads > Keywords in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword" and "Ad Content." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Keyword or Ad Content.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Clicks by Keyword," "Bounce Rate by Ad Content," "Goal 1 Completions by Keywords," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Keyword. This will split up the selected Metric based on Keyword.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Keyword, you can add a Filter so data is only retained for the specified Keyword(s).
Search Queries
In this section, we'll review how to access data from Acquisition > Google Ads > Search Queries in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Search Query," "Query Match Type," and "Query Word Count." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Query, Query Match Type, or Query Word Count.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Clicks by Search Query," "Pages / Session by Query Match Type," "Goal 1 Conversion Rate by Query Word Count," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Search Query. This will split up the selected Metric based on Search Query.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Search Query, you can add a Filter so data is only retained for the specified Search Query.
Search Console
Google Search Console data is not currently accessible through the Google Analytics integration in Databox. Instead, it's recommended that you connect Google Search Console directly to Databox.
Learn more about using Google Search Console + Databox here.
Social
Network Referrals
In this section, we'll review how to access data from Acquisition > Social > Network Referrals in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension "Social Network" selected. Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Network Referrals
The Basic Google Analytics Metric "Sessions by Social Network" is available in Databox to report on Network Referrals.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Social Network" in the Search bar.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Network Referrals
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Referral Source or Landing Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Sessions by Social Network," "Pageviews by Social Network," "Avg. Session Duration by Social Network," etc.
To do this, select Social Network (Traffic Sources) from the Dimension drop-down. This will split up the selected Metric based on Social Network.
Click Preview data to generate a Data Preview of the Custom Metric. Once you confirm that these are the results you're looking for, click Save.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Social Network, you can add a Filter so data is only retained for the specified Social Network(s).
Popular Templates to report on Network Referrals
Plugins
In this section, we'll review how to access data from Acquisition > Social > Plugins in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Social Entity," "Social Network," and "Social Network and Action (Hit)." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Social Entity, Social Network, or Social Network and Action (Hit).
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Social Action by Social Entity," "Unique Social Actions by Social Network," "Actions per Social Session by Social Network and Action (Hit)," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Social Entity. This will split up the selected Metric based on Social Entity.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Social Entity, you can add a Filter so data is only retained for the specified Social Entity.
Campaigns
Paid Keywords
In this section, we'll review how to access data from Acquisition > Campaigns > Paid Keywords in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword," "Search Query," "Source," "Medium," and "Campaign." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Paid Keywords
The Basic Google Analytics Metric "Top Paid Keywords by Sessions" is available in Databox to report on Network Referrals.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Paid Keywords" in the Search bar.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Paid Keywords
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Paid Search Keywords, Paid Search Search Query, Paid Search Source, Paid Search Medium, or Paid Search Campaign.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Paid Search Keyword," "Bounce Rate by Paid Search Search Query," "Goal 1 Completions by Paid Search Campaign," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Source. This will split up the selected Metric based on Source.
In Google Analytics the data displayed only factors in Paid Search Traffic. To replicate this, we'll select Paid Traffic as the Segment in Databox.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Paid Search Source, you can add a Filter so data is only retained for the specified Paid Search Source(s).
Organic Keywords
In this section, we'll review how to access data from Acquisition > Campaigns > Organic Keywords in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Keyword," "Source," and "Landing Page." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Organic Keywords
The Basic Google Analytics Metrics "Top Organic Keywords by Sessions" and "Users by Organic Keywords" are available in Databox to report on Organic Keywords.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Organic Keywords" in the Search bar.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Organic Keywords
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Organic Keywords, Organic Source, or Organic Landing Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Users by Organic Keyword," "Bounce Rate by Organic Source," "Goal 1 Completions by Organic Landing Page," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Landing Page. This will split up the selected Metric based on Landing Page.
In Google Analytics the data displayed only factors in Organic Traffic. To replicate this, we'll select Organic Traffic as the Segment in Databox.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Organic Landing Page, you can add a Filter so data is only retained for the specified Organic Landing Page(s).
Behavior
Site Content
All Pages
In this section, we'll review how to access data from Behavior > Site Content > All Pages in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page" and "Page Title." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on All Pages
There are a variety of Basic Google Analytics Metrics available in Databox to report on All Pages.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Page" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on All Pages
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Page or Page Title
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Pageviews by Page," "Entrances by Page Title," "% Exit by Page," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page. This will split up the selected Metric based on Page.
To view the performance of a specific Page on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page). Learn how to select a specific Page on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).
Learn how to use the Dimension "Page Title" to report on blog data here.
Popular Templates to report on All Pages
- Google Analytics Content Analysis
- Google Analytics Landing Page & Lead Tracking
- Google Analytics: Website Engagement (Data Snacks)
- Keyword to Pageviews Databoard
Content Drilldown
In this section, we'll review how to access data from Behavior > Site Content > Content Drilldown in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page Path Level 1" and "Page." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Content Drilldown
There are a variety of Basic Google Analytics Metrics available in Databox to report on Content Drilldown data.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Page" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Content Drilldown
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Page Path Level 1 or Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Pageviews by Page Path Level 1," "Bounce Rate by Page," "% Exit by Page Path Level 1," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page Path Level 1. This will split up the selected Metric based on Page Path Level 1.
To view the performance of a specific Page Path on a Databoard, set up your Datablock in a way that prompts you to select a specific Dimension (Page Path). Learn how to select a specific Page Path on a Datablock here.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page Path, you can add a Filter so data is only retained for the specified Page Path(s).
Learn how to use the Dimension "Page Path Level 1" to report on blog data here.
Popular Template to report on Content Drilldown
Landing Pages
In this section, we'll review how to access data from Behavior > Site Content > Landing Pages in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension "Landing Page" selected. Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Landing Pages
There are a variety of Basic Google Analytics Metrics available in Databox to report on Landing Pages.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Landing Page" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Landing Pages
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Landing Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Sessions by Landing Page," "Bounce Rate by Landing Page," "Goal 1 Completions by Landing Page," etc.
To do this, select Landing Page from the Dimension drop-down. This will split up the selected Metric based on Landing Page.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Landing Page, you can add a Filter so data is only retained for the specified Landing Page(s).
Popular Templates to report on Landing Pages
- Google Analytics Traffic Overview
- Google Analytics Landing Page & Lead Tracking
- Google Analytics Content Analysis
Exit Pages
In this section, we'll review how to access data from Behavior > Site Content > Exit Pages in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension Page selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Page.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Exits by Page," "Pageviews by Page," "% Exit by Page," etc.
To do this, select Page from the Dimension drop-down. This will split up the selected Metric based on Page.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).
Popular Templates to report on Exit Pages
Site Speed
Page Timings
In this section, we'll review how to access data from Behavior > Site Speed > Page Timings in Google Analytics.
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Custom Metrics to report on Page Timings
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page," and "Page Title." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Location.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Pageviews by Page," "Avg Page Load Time (sec) by Page Title," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page Title. This will split up the selected Metric based on Page Title.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page Title, you can add a Filter so data is only retained for the specified Page Title(s).
Popular Template to report on Page Timings
User Timings
In this section, we'll review how to access data from Behavior > Site Speed > User Timings in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Timing Category," "Timing Variable" and "Timing Label." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by User Timings.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Avg User Timing (sec) by Timing Category," "User Timing Sample by Timing Category," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Timing Category. This will split up the selected Metric based on Timing Category.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Timing Category, you can add a Filter so data is only retained for the specified Timing Category.
Site Search
Usage
In this section, we'll review how to access data from Behavior > Site Search > Usage in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension "Site Search Status" selected. Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Site Search Status.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Sessions by Site Search Status," "Bounce Rate by Site Search Status," "Goal 1 Completions by Site Search Status," etc.
To do this, select Site Search Status from the Dimension drop-down. This will split up the selected Metric based on Site Search Status.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Site Search Status, you can add a Filter so data is only retained for the specified Site Search Status.
Search Terms
In this section, we'll review how to access data from Behavior > Site Search > Search Terms in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Search Term" and "Site Search Category." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Term or Site Search Category.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Total Unique Searches by Search Term," "% Search Exits by Site Search Category," "Time after Search by Search Term," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Search Term. This will split up the selected Metric based on Search Term.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Search Term, you can add a Filter so data is only retained for the specified Search Term(s).
Search Pages
In this section, we'll review how to access data from Behavior > Site Search > Search Pages in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Start Page," "Dimension Page," and "Search Destination Page." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Search Pages.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Total Unique Searches by Start Page," "% Search Exits by Destination Page," "Avg Search Depth by Search Destination Page," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Start Page. This will split up the selected Metric based on Start Page.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Start Page, you can add a Filter so data is only retained for the specified Start Page(s).
Events
Top Events
In this section, we'll review how to access data from Behavior > Events > Top Events in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Event Category," "Event Action," and "Event Label." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Top Events
There are a variety of Basic Google Analytics Metrics available in Databox to report on Events data.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Event" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Top Events
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Event Category, Event Action, or Event Label.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Total Events by Event Category," "Unique Events by Event Category," "Event Value by Event Category," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Event Category. This will split up the selected Metric based on Event Category.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Event Category, you can add a Filter so data is only retained for the specified Event Category.
Popular Templates to report on Top Events
Pages
In this section, we'll review how to access data from Behavior > Events > Pages in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Page" and "Page Title." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Page or Page Title.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Total Events by Page," "Unique Events by Page Title," "Event Value by Page," etc.
To do this, select the desired Dimension from the Dimension drop-down. For our example, we'll select Page. This will split up the selected Metric based on Page.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Page, you can add a Filter so data is only retained for the specified Page(s).
Conversions
Goals
Goal URLs
In this section, we'll review how to access data from Conversions > Goals > Goal URLs in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension "Goal Completion Location" selected. Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Goal URLs
There are a variety of Basic Google Analytics Metrics available in Databox to report on Goal data.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Goal" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Goal URLs
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Goal Completion Location.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Goal Completions by Goal Completion Location," "Goal Value by Goal Completion Location," etc.
To do this, select Goal Completion Location from the Dimension drop-down. This will split up the selected Metric based on Goal Completion Location.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Goal Completion Location, you can add a Filter so data is only retained for the specified Goal Completion Location(s).
Popular Template to report on Goal URLs
Goal Completions
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Basic Metrics to report on Goal Completions
There are a variety of Basic Google Analytics Metrics available in Databox to report on Goal Completions.
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter "Goal" in the Search bar to view all available Metrics.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Goal Completions
Learn how to use the Metric Builder for Google Analytics to report on Goal Completions here.
Ecommerce
Product Performance
In this section, we'll review how to access data from Conversions > Ecommerce > Product Performance in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Product," "Product SKU," "Product Category (Enhanced Ecommerce)," and "Product Brand." Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Product Performance
There are a variety of Basic Google Analytics Metrics available in Databox to report on Product Performance
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Metric name from Google Analytics in the Search bar to view available Metrics in Databox.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Product Performance
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Product, Product SKU, Product Category, or Product Brand.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Product Revenue by Product," "Unique Purchases by Product SKU," "Quantity by Product Category," etc.
To do this, select the Dimension from the Dimension drop-down. For our example, we'll select "Product." This will split up the selected Metric based on Product.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Product, you can add a Filter so data is only retained for the specified Product(s).
Popular Template to report on Product Performance
Sales Performance
In this section, we'll review how to access data from Conversions > Ecommerce > Sales Performance in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Transaction ID" and "Date." It's recommended that you only use "Transaction ID" in Databox because the date is already used in the Date Range functionality.
Each column that lists numerical values represents a Metric.
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Basic Metrics to report on Sales Performance
There are Basic Google Analytics Metrics available in Databox to report on "Revenue" and "Quantity."
To view these Metrics in Databox, navigate to Metrics > Metrics Library and select Google Analytics from the Data Source drop-down. Enter the Metric name from Google Analytics in the Search bar to view available Metrics in Databox.
Add any significant Metrics to your Metrics screen by hovering over the logo in the top right of the Metric block and clicking + Add to my Metrics.
Custom Metrics to report on Sales Performance
Using the Metric Builder for Google Analytics, you can create Custom Metrics to split up Google Analytics Metrics by Transaction ID.
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The resulting Custom Metrics allow you to report on "Revenue by Transaction ID," "Tax by Transaction ID," etc.
To do this, select "Transaction ID" the Dimension drop-down. This will split up the selected Metric based on Transaction ID.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Transaction ID, you can add a Filter so data is only retained for the specified Transaction ID(s).
Popular Template to report on Sales Performance
Transactions
In this section, we'll review how to access data from Conversions > Ecommerce > Transactions in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. These options include "Transaction ID" and "Date." Due to the Date Range functionality in Databox, the "Date" Dimension is not as valuable. Therefore, we'll focus on"Transaction ID."
Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Transaction ID.
The resulting Custom Metrics allow you to report on "Revenue by Transaction ID," "Tax by Transaction ID," "Quantity by Transaction ID," etc.
To do this, select Transaction ID from the Dimension drop-down. This will split up the selected Metric based on Tranaction ID.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific Transaction ID, you can add a Filter so data is only retained for the specified Transaction ID(s).
Time to Purchase
In this section, we'll review how to access data from Conversions > Ecommerce > Time to Purchase in Google Analytics.
At the top of the Table in Google Analytics, you can see the Dimension selected. Dimension options include "Days to Transaction" and "Sessions to Transaction." Each column that lists numerical values represents a Metric.
These correspond with the same fields in Databox's Metric Builder for Google Analytics. Using this Metric Builder, you can create Custom Metrics to split up Google Analytics Metrics by Days or Sessions to Transaction.
The resulting Custom Metrics allow you to report on "Transactions by Days to Transaction," "Transactions by Sessions to Transaction," etc.
To do this, select Days to Transaction from the Dimension drop-down. This will split up the selected Metric based on Days to Transaction.
Filters restrict the data that gets included in the Custom Metric. If you'd like to create Custom Metrics to further analyze the performance of a specific number of Days to Transaction, you can add a Filter so data is only retained for the specified number of. Days to Transaction(s).