Which Facebook Ads Metrics are available in Databox?

On April 30, 2019, Facebook deprecated a number of public endpoints from their API. This influences the data that is accessible in Databox. Learn more about Facebook's API endpoint deprecations here.

In this article, we've outlined the Basic and Custom Facebook Ads Metrics that are currently accessible in Databox. 

IN THIS ARTICLE

Basic Metrics from Facebook Ads

When you connect your Facebook Ads Account in Databox, Basic Metrics are available so you can immediately access data for the following areas:

Page Engagement
Post Engagement
Clicks
Link Clicks
Spend
Videos

Page Engagement 

  • Reach 
  • Reach by Campaign
  • Reach by Adset
  • Reach by Ad
  • Impressions 
  • Impressions by Campaign
  • Impressions by Adset
  • Impressions by Ad
  • Frequency
  • Frequency by Campaigns 
  • Frequency by Adset
  • Frequency by Ad
  • Page Likes
  • Page Likes by Campaign
  • Page Likes by Adset
  • Page Likes by Ad

Post Engagement

  • Post Engagement
  • Post Reactions
  • Post Reactions by Campaign
  • Post Reactions by Adset
  • Post Reactions by Ad
  • Post Comments
  • Post Comments by Campaign 
  • Post Comments by Adset
  • Post Comments by Ad
  • Post Shares
  • Post Shares by Campaign 
  • Post Shares by Adset
  • Post Shares by Ad

Clicks

  • Clicks (All) 
  • Clicks (All) by Campaign 
  • Clicks (All) by Adset
  • Clicks (All) by Ad
  • CTR (All) 
  • CTR (All) by Campaign 
  • CTR (All) by Adset
  • CTR (All) by Ad
  • CPC (All) 
  • CPC (All) by Campaign 
  • CPC (All) by Adset
  • CPC (All) by Ad
  • Link Clicks
  • Link Clicks by Campaign 
  • Link Clicks by Adset
  • Link Clicks by Ad
  • CTR (Link Click-Through Rate)
  • CTR by Campaign
  • CTR by Adset
  • CTR by Ad

Spend 

  • Amount Spent
  • Amount Spent by Campaign
  • Amount Spent by Adset
  • Amount Spent by Ad
  • Cost per 1,000 People Reached
  • Cost per 1,000 People Reached by Campaign
  • Cost per 1,000 People Reached by Adset
  • Cost per 1,000 People Reached by Ad
  • CPM
  • CPM by Campaign
  • CPM by Adset
  • CPM by Ad

Videos

  • 3-second Video Views

Custom Metrics from the Query Builder for Facebook Ads (Ads Reporting)

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps

The Query Builder for Facebook Ads (Ads Reporting) allows you to access data for the following areas: 

Page Engagement
Page Likes
Post Engagement
Clicks
Link Clicks
Spend
Videos  
Canvas Avg View
Estimated Ad Recallers
Dimensions


Page Engagement

  • Impressions
  • CPM
  • Reach
  • Frequency
  • Relevance Score

Page Likes

  • Page Likes
  • Unique Page Likes
  • Cost per Page Like
  • Cost per Unique Page Like

Post Engagement

  • Post Engagement
  • Unique Post Engagements
  • Inline Post Engagements
  • Cost per Inline Post Engagement
  • Cost per Unique Post Engagement

Clicks

  • Clicks
  • CTR
  • Unique CTR
  • Website CTR
  • Unique Clicks
  • CPC
  • Cost per Unique Click
  • Cost per Unique Inline Click
  • Link Clicks
  • Unique Link Clicks
  • Inline Link Clicks
  • Inline Link Click CTR
  • Unique Inline Link Clicks
  • Unique Inline Link Clicks CTR
  • Cost per Link Click
  • Cost per Inline Link Click

Spend

  • Spend
  • Social Spend
  • CPP

Videos

  • Video Avg Time Watched Actions
  • Video Avg Percent Watched Actions
  • Video 10 Sec Watched Actions
  • Cost per 10 Sec Video View
  • Video 30 Sec Watched Actions
  • Video P25 Watched Actions
  • VIdeo P50 Watched Actions
  • Video P75 Watched Actions
  • Video P95 Watched Actions
  • Video P100 Watched Actions

Canvas Avg View

  • Canvas Avg View Time
  • Canvas Avg View Percent

Estimated Ad Recallers

  • Estimated Ad Recallers
  • Estimated Ad Recall Rate
  • Cost per Estimated Ad Recallers

Dimensions

Dimensions allow you to re-categorize the returned Metric values based on a similar attribute. Dimensions are not available for all Metric selections. 

  • Ad
  • Adset
  • Age
  • Age & Gender
  • Campaign
  • Country
  • Device Platform
  • DMA
  • Frequency Value
  • Gender
  • Hourly Stats Aggregated by Advertiser Time Zone
  • Hourly Stats Aggregated by Audience Time Zone
  • Impression Device
  • Place Page Id
  • Placement
  • Product Id
  • Publisher Platform
  • Region

Custom Metrics from the Query Builder for Facebook Ads (Pixels)

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps

The Query Builder for Facebook Ads (Pixels) allows you to access data on Custom Conversions and Events Received. Pixels must be set up within your Facebook Ads Account to use this Query Builder. 

The Metrics available from the Query Builder for Facebook Ads (Pixels) are outlined below. 

  • Custom Conversions
  • Total Events Received
  • Events Received by Device
  • Events Received by Domain
  • Events Received by Event Type
  • Events Received by URL
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us