On April 30, 2019, Facebook deprecated a number of public endpoints from their API. This influences the data that is accessible in Databox. Learn more about Facebook's API endpoint deprecations here.
In this article, we've outlined the Basic and Custom Facebook Ads Metrics that are currently accessible in Databox.
IN THIS ARTICLE
- Basic Metrics from Facebook Ads
- Custom Metrics from the Metric Builder for Facebook Ads (Ads Reporting)
- Custom Metrics from the Metric Builder for Facebook Ads (Pixels)
Basic Metrics from Facebook Ads
When you connect your Facebook Ads Account in Databox, Basic Metrics are available so you can immediately access data for the following areas:
| Page Engagement | Post Engagement | Clicks |
| Link Clicks | Leads | Spend |
| Purchases | Purchase ROAS | Videos |
| App Installs | Adds to Cart |
Page Engagement
- Reach
- Reach by Campaign
- Reach by Ad Set
- Reach by Ad
- Impressions
- Impressions by Campaign
- Impressions by Ad Set
- Impressions by Ad
- Frequency
- Frequency by Campaigns
- Frequency by Ad Set
- Frequency by Ad
- Page Likes
- Page Likes by Campaign
- Page Likes by Ad Set
- Page Likes by Ad
Post Engagement
- Post Engagement
- Post Reactions
- Post Reactions by Campaign
- Post Reactions by Ad Set
- Post Reactions by Ad
- Post Comments
- Post Comments by Campaign
- Post Comments by Ad Set
- Post Comments by Ad
- Post Shares
- Post Shares by Campaign
- Post Shares by Ad Set
- Post Shares by Ad
Clicks
- Clicks (All)
- Clicks (All) by Campaign
- Clicks (All) by Ad Set
- Clicks (All) by Ad
- CTR (All)
- CTR (All) by Campaign
- CTR (All) by Ad Set
- CTR (All) by Ad
- CPC (All)
- CPC (All) by Campaign
- CPC (All) by Ad Set
- CPC (All) by Ad
Link Clicks
- Link Clicks
- Link Clicks by Campaign
- Link Clicks by Ad Set
- Link Clicks by Ad
- CTR (Link Click-Through Rate)
- CTR by Campaign
- CTR by Ad Set
- CTR by Ad
Leads
- Leads
- Leads by Campaign
- Leads by Ad Set
- Leads by Ad
- Cost per Lead
- Cost per Lead by Campaign
- Cost per Lead by Ad Set
- Cost per Lead by Ad
Spend
- Amount Spent
- Amount Spent by Campaign
- Amount Spent by Ad Set
- Amount Spent by Ad
- Cost per 1,000 People Reached
- Cost per 1,000 People Reached by Campaign
- Cost per 1,000 People Reached by Ad Set
- Cost per 1,000 People Reached by Ad
- CPM
- CPM by Campaign
- CPM by Ad Set
- CPM by Ad
Purchases
- Purchases
- Purchases by Campaign
- Purchases by Ad Set
- Purchases by Ad
- Purchases Conversion Value
- Purchases Conversion Value by Campaign
- Purchases Conversion Value by Ad Set
- Purchases Conversion Value by Ad
Purchase ROAS
- Purchase ROAS (Return on Ad Spend)
- Purchase ROAS (Return on Ad Spend) by Campaign
- Purchase ROAS (Return on Ad Spend) by Ad Set
- Purchase ROAS (Return on Ad Spend) by Ad
Videos
- 3-second Video Views
App Installs
- App Installs
- Cost per App Install
Adds to Cart
- Adds to Cart
- Adds to Cart Conversion Value
Pro Tip: Review all available Facebook Ads Basic Metrics in the Metric Library and add them to your reports with just one click.
Custom Metrics from the Metric Builder for Facebook Ads (Ads Reporting)
Metric Builder available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The Metric Builder for Facebook Ads (Ads Reporting) allows you to access data for the following areas:
| Page Engagement | Page Likes | Post Engagement | |
| Clicks | Link Clicks | Spend | |
| Videos | Canvas Avg View | Estimated Ad Recallers | |
| App Installs | Adds to Cart | Dimensions |
Page Engagement
- Impressions
- CPM
- Reach
- Frequency
- Relevance Score
- Leads
Page Likes
- Page Likes
- Unique Page Likes
- Cost per Page Like
- Cost per Unique Page Like
Post Engagement
- Post Engagement
- Unique Post Engagements
- Inline Post Engagements
- Cost per Inline Post Engagement
- Cost per Unique Post Engagement
Clicks
- Clicks
- CTR
- Unique CTR
- Website CTR
- Unique Clicks
- CPC
- Cost per Unique Click
- Cost per Unique Inline Click
Link Clicks
- Link Clicks
- Unique Link Clicks
- Inline Link Clicks
- Inline Link Click CTR
- Unique Inline Link Clicks
- Unique Inline Link Clicks CTR
- Cost per Link Click
- Cost per Inline Link Click
Spend
- Spend
- Social Spend
- CPP
Videos
- Video Avg Time Watched Actions
- Video Avg Percent Watched Actions
- Video 10 Sec Watched Actions
- Cost per 10 Sec Video View
- Video 30 Sec Watched Actions
- Video P25 Watched Actions
- VIdeo P50 Watched Actions
- Video P75 Watched Actions
- Video P95 Watched Actions
- Video P100 Watched Actions
Canvas Avg View
- Canvas Avg View Time
- Canvas Avg View Percent
Estimated Ad Recallers
- Estimated Ad Recallers
- Estimated Ad Recall Rate
- Cost per Estimated Ad Recallers
App Installs
- App Installs
- Cost per App Install
Adds to Cart
- Adds to Cart
- Adds to Cart Conversion Value
Dimensions
Dimensions allow you to re-categorize the returned Metric values based on a similar attribute. Dimensions are not available for all Metric selections.
- Ad
- Ad Set
- Age
- Age & Gender
- Campaign
- Country
- Device Platform
- DMA
- Frequency Value
- Gender
- Hourly Stats Aggregated by Advertiser Time Zone
- Hourly Stats Aggregated by Audience Time Zone
- Impression Device
- Place Page Id
- Placement
- Product Id
- Publisher Platform
- Region
Custom Metrics from the Metric Builder for Facebook Ads (Pixels)
Metric Builder is available on Professional and higher plans. Request a trial of Metric Builder by following these steps.
The Metric Builder for Facebook Ads (Pixels) allows you to access data on Custom Conversions and Events Received. Pixels must be set up within your Facebook Ads Account to use this Metric Builder.
The Metrics available from the Metric Builder for Facebook Ads (Pixels) are outlined below.
- Custom Conversions
- Total Events Received
- Events Received by Device
- Events Received by Domain
- Events Received by Event Type
- Events Received by URL