Which Facebook Ads Metrics are available in Databox?

On April 30, 2019, Facebook deprecated a number of public endpoints from their API. This influences the data that is accessible in Databox. Learn more about Facebook's API endpoint deprecations here.

In this article, we've outlined the Basic and Custom Facebook Ads Metrics that are currently accessible in Databox. 

IN THIS ARTICLE

Basic Metrics from Facebook Ads

When you connect your Facebook Ads Account in Databox, Basic Metrics are available so you can immediately access data for the following areas:

Page Engagement
Post Engagement
Clicks
Link Clicks
Leads
Spend
Purchases
Purchase ROAS  Videos
App Installs Adds to Cart

Page Engagement 

  • Reach 
  • Reach by Campaign
  • Reach by Ad Set
  • Reach by Ad
  • Impressions 
  • Impressions by Campaign
  • Impressions by Ad Set
  • Impressions by Ad
  • Frequency
  • Frequency by Campaigns 
  • Frequency by Ad Set
  • Frequency by Ad
  • Page Likes
  • Page Likes by Campaign
  • Page Likes by Ad Set
  • Page Likes by Ad

Post Engagement

  • Post Engagement
  • Post Reactions
  • Post Reactions by Campaign
  • Post Reactions by Ad Set
  • Post Reactions by Ad
  • Post Comments
  • Post Comments by Campaign 
  • Post Comments by Ad Set
  • Post Comments by Ad
  • Post Shares
  • Post Shares by Campaign 
  • Post Shares by Ad Set
  • Post Shares by Ad

Clicks

  • Clicks (All) 
  • Clicks (All) by Campaign 
  • Clicks (All) by Ad Set
  • Clicks (All) by Ad
  • CTR (All) 
  • CTR (All) by Campaign 
  • CTR (All) by Ad Set
  • CTR (All) by Ad
  • CPC (All) 
  • CPC (All) by Campaign 
  • CPC (All) by Ad Set
  • CPC (All) by Ad
  • Link Clicks
  • Link Clicks by Campaign 
  • Link Clicks by Ad Set
  • Link Clicks by Ad
  • CTR (Link Click-Through Rate)
  • CTR by Campaign
  • CTR by Ad Set
  • CTR by Ad

Leads

  • Leads
  • Leads by Campaign 
  • Leads by Ad Set
  • Leads by Ad
  • Cost per Lead
  • Cost per Lead by Campaign
  • Cost per Lead by Ad Set
  • Cost per Lead by Ad
  • Cost per Lead (Form)
  • Cost per Lead (Form) by Campaign
  • Cost per Lead (Form) by Ad Set
  • Cost per Lead (Form) by Ad

Spend 

  • Amount Spent
  • Amount Spent by Campaign
  • Amount Spent by Ad Set
  • Amount Spent by Ad
  • Cost per 1,000 People Reached
  • Cost per 1,000 People Reached by Campaign
  • Cost per 1,000 People Reached by Ad Set
  • Cost per 1,000 People Reached by Ad
  • CPM
  • CPM by Campaign
  • CPM by Ad Set
  • CPM by Ad

Purchases

  • Purchases
  • Purchases by Campaign
  • Purchases by Ad Set
  • Purchases by Ad
  • Purchases Conversion Value
  • Purchases Conversion Value by Campaign
  • Purchases Conversion Value by Ad Set
  • Purchases Conversion Value by Ad

Purchase ROAS

  • Purchase ROAS (Return on Ad Spend)
  • Purchase ROAS (Return on Ad Spend) by Campaign 
  • Purchase ROAS (Return on Ad Spend) by Ad Set
  • Purchase ROAS (Return on Ad Spend) by Ad

Videos

  • 3-second Video Views

App Installs 

  • App Installs
  • Cost per App Install

Adds to Cart

  • Adds to Cart
  • Adds to Cart Conversion Value

Custom Metrics from the Query Builder for Facebook Ads (Ads Reporting)

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps

The Query Builder for Facebook Ads (Ads Reporting) allows you to access data for the following areas: 

Page Engagement
Page Likes
Post Engagement
Clicks
Link Clicks
Leads (Form)
Spend
Videos  
Canvas Avg View
Estimated Ad Recallers
Purchases
App Installs
Adds to Cart  Dimensions

Page Engagement

  • Impressions
  • CPM
  • Reach
  • Frequency
  • Relevance Score
  • Leads

Page Likes

  • Page Likes
  • Unique Page Likes
  • Cost per Page Like
  • Cost per Unique Page Like

Post Engagement

  • Post Engagement
  • Unique Post Engagements
  • Inline Post Engagements
  • Cost per Inline Post Engagement
  • Cost per Unique Post Engagement

Clicks

  • Clicks
  • CTR
  • Unique CTR
  • Website CTR
  • Unique Clicks
  • CPC
  • Cost per Unique Click
  • Cost per Unique Inline Click
  • Link Clicks
  • Unique Link Clicks
  • Inline Link Clicks
  • Inline Link Click CTR
  • Unique Inline Link Clicks
  • Unique Inline Link Clicks CTR
  • Cost per Link Click
  • Cost per Inline Link Click

Leads (Form)

  • Leads (Form)
  • Leads (Form) by Campaign
  • Leads (Form) by Ad Set
  • Leads (Form) by Ad

Spend

  • Spend
  • Social Spend
  • CPP

Videos

  • Video Avg Time Watched Actions
  • Video Avg Percent Watched Actions
  • Video 10 Sec Watched Actions
  • Cost per 10 Sec Video View
  • Video 30 Sec Watched Actions
  • Video P25 Watched Actions
  • VIdeo P50 Watched Actions
  • Video P75 Watched Actions
  • Video P95 Watched Actions
  • Video P100 Watched Actions

Canvas Avg View

  • Canvas Avg View Time
  • Canvas Avg View Percent

Estimated Ad Recallers

  • Estimated Ad Recallers
  • Estimated Ad Recall Rate
  • Cost per Estimated Ad Recallers

Purchases

  • Purchases Conversion Value

App Installs

  • App Installs
  • Cost per App Install

Adds to Cart

  • Adds to Cart
  • Adds to Cart Conversion Value

Dimensions

Dimensions allow you to re-categorize the returned Metric values based on a similar attribute. Dimensions are not available for all Metric selections. 

  • Ad
  • Ad Set
  • Age
  • Age & Gender
  • Campaign
  • Country
  • Device Platform
  • DMA
  • Frequency Value
  • Gender
  • Hourly Stats Aggregated by Advertiser Time Zone
  • Hourly Stats Aggregated by Audience Time Zone
  • Impression Device
  • Place Page Id
  • Placement
  • Product Id
  • Publisher Platform
  • Region

Custom Metrics from the Query Builder for Facebook Ads (Pixels)

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following these steps.

The Query Builder for Facebook Ads (Pixels) allows you to access data on Custom Conversions and Events Received. Pixels must be set up within your Facebook Ads Account to use this Query Builder. 

The Metrics available from the Query Builder for Facebook Ads (Pixels) are outlined below. 

  • Custom Conversions
  • Total Events Received
  • Events Received by Device
  • Events Received by Domain
  • Events Received by Event Type
  • Events Received by URL
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