Overview: Query Builder for Facebook Ads (Pixels)
How to access the Query Builder for Facebook Ads (Pixels)
Navigate to Metrics > Query Builder to access the Query Builder for Facebook Ads. Click the green + Create Custom Metric button and select your connected Facebook Ads Account from the Data Source drop-down list. Select the Pixel radio button.
Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following
How to use the Query Builder for Facebook Ads (Pixels)
How to create a Custom Pixel Metric [Example]
In this example, we'll create a Custom Metric to report on Custom Conversions tracked by our Thank You Page.
How to add a Custom Pixel Metric to a Databoard
- When you create a new Custom Metric using the Query Builder for Facebook Ads (Pixels), 24 months of historical data is available. Because of this, "Last Year" may not initially display a comparison percentage.
- There can be API delays of up to 4 days for Custom Conversions. Meaning, if you compare the Facebook Ads UI with Databox, there can be delayed data in Databox.
- Learn how to verify Custom Conversion data in Databox vs Facebook Ads here.