Overview: Metric Builder for Microsoft Advertising (former Bing Ads)
How to access Custom Metrics and Metric Builder for Microsoft Advertising
Navigate to Metrics > Custom Metrics to access the Metric Builder for Microsoft Advertising. Click the green + New Custom Metric button and select your connected Microsoft Advertising Account from the Data Source drop-down list.
Metric Builder is available on the Professional and Performer plans. Request a trial of Metric Builder by following
How to use the Metric Builder for Microsoft Advertising
Data Source: This is the Data Source that the Custom Metric is syncing data from.
Metric: Select a Metric from your connected Microsoft Advertising Data Source, such as "Clicks," "Conversions" or "Spend."
The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Ad Group Name," "Campaign Name," and "Ad Type." If no Dimension is selected, the Custom Metric will store 1 aggregated Metric value for each Date Range.
Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Clicks by Ad Group," "Conversions by Campaign," or "Spend by Ad Type."
Invert Metric (Optional): This checkbox should be selected if a lower Metric value indicates positive growth / performance (i.e., Unsubscribers, Cost per Conversion, etc.) Inverting the Custom Metric in Databox will make it so an increase in the Metric value will show a red percentage change color on a Databolock, while a decrease in the Metric value will show a green percentage change color on a Datablock.
Filter by (Optional):
Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic.
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
Data Preview: After clicking
Preview data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your Microsoft Advertising Account for each field. Learn more
Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.
Save: Save your Custom Metric.
How to create a Custom Microsoft Advertising Metric [Example]
In this example, we'll create a Custom Metric to report on Impressions split up based on the Ad. We only want to include Ads from our "Red" Campaign.
Metrics > Custom Metrics
Click the green
+ New Custom Metric button
Select the appropriate Microsoft Advertising Data Source
Impressions from the
Metric drop-down list
Since we want to split up the Impressions based on Ad, select
Ad Title as the
Then, we want to restrict the Custom Metric to only retain data for the Campaign called "Red." Therefore, we'll add a Filter to the Custom Metric
First, click on the
Advanced Options hyperlink to open the
Filters section of the Metric Builder. Click on the
Filter dropdown and select
by Dimension. The
Dimension we want to select is
Campaign Name. Next, click on the
Operator dropdown, and select
Equals. Lastly, in the
Value textbox enter the exact Campaign name
In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Impressions by Ad (Campaign: Red)"
Preview data to generate a Data Preview of the Custom Metric
Once we confirm that these are the results we're looking for, we'll click
Save to save the Custom Metric
How to add a Custom Microsoft Advertising Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.