Overview: Query Builder for Bing Ads

HOW TO

How to access the Query Builder for Bing Ads

Navigate to  Data Manager > Query Builder to access the Query Builder for Bing Ads. Click the green + Create Custom Metric button and select your connected Bing Ads Account from the Data Source drop-down list.

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only.  Request a trial of Query Builder by following these steps  

How to use the Query Builder for Bing Ads

A
  Custom Metric Name:  Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving. 
B
  Metric: Select a Metric from your connected Bing Ads Data Source, such as "Clicks," "Conversions" or "Spend."
C
  Dimension (Optional):  The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Ad Group Name," "Campaign Name," and "Ad Type." If no Dimension is selected, the Custom Metric will store 1 aggregated Metric value for each Date Range. 
Pro Tip:  Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Clicks by Ad Group," "Conversions by Campaign," or "Spend by Ad Type."
D
  Date Range: Select up to 8 Date Ranges that will be available for the Custom Metric. The Date Ranges selected are the only periods of time that data is synced for this Custom Metric. 
E
  Compare With (Optional) : Select a comparison period to measure each Date Range against, like "Previous Period" or "Same Period Last Year." Data for the comparison period will be synced for each Date Range that is selected. 
This data can be used on a Line Chart or Bar Chart to show past performance. It is also used to calculate the percentage growth or loss of the current Date Range performance vs the comparison Date Range performance. If no Compare With parameter is selected, comparison percentages cannot be displayed for the Custom Metric. 
F
  Filter by (Optional):  Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic. 
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
G
  Data Preview: After clicking Run query, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the tabs at the top of the Data Preview. 
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your Bing Ads Account for each field. Learn more here.

How to create a Custom Bing Ads Metric [Example]

In this example, we'll create a Custom Metric to report on Impressions split up based on the Ad. We only want to include Ads from our "Red" Campaign. 

1
 Navigate to Data Manager > Query Builder   
2
 Click the green + New query button
3
 Select the appropriate Bing Ads Data Source
4
 In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Impressions by Ad (Campaign: Red)" 
5
 We'll select Impressions from the Metric drop-down list
6
 Since we want to split up the Impressions based on Ad, select Ad Title as the Dimension
7
 Next, we'll choose  Last Month, This Month, Last Week, and  This Week as Date Range options for the Custom Metric
8
  We want to view this data vs our previous performance so we'll choose Previous Period as the Compare With value
9
 Finally, we want to restrict the Custom Metric to only retain data for the Campaign called "Red." Therefore, we'll add a Filter to the Custom Metric
First, click on the   Advanced Options hyperlink to open the Filter section of the Query Builder. Click on the   Filter by dropdown and select by Dimension. The Dimension we want to select is  Campaign Name. Next, click on the   Operator dropdown, and select Equals. Lastly, in the Value textbox enter the exact Campaign name
10
 Lastly, we want to restrict the Custom Metric to only retain data for the Campaign called "Red." Therefore, we'll add a Filter to the Custom Metric
First, click on the  Advanced Options hyperlink to open the Filter section of the Query Builder. Click on the  Filter by dropdown and select Campaign. Next, click on the  Operator dropdown, and select Equals. Lastly, in the Value textbox enter the exact Campaign name
11
 Click Run query to generate a Data Preview of the Custom Metric
12
 Once we confirm that these are the results we're looking for, we'll click Save to save the Custom Metric

How to add a Custom Bing Ads Metric to a Databoard

Learn how to add a Custom Metric to a Databoard here

Additional Information

  • Due to security measures set on Bing's side, you will be prompted to reconnect your Bing Ads Data Sources every 60 days.
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us