# Integrate Google Business Profile with Databox

Google Business Profile is Google's free tool for managing how a business appears across Google Search and Google Maps. It lets businesses track how customers find and interact with their listing — including the searches that surface it, the views it receives, and the actions customers take such as calls, direction requests, and website clicks. Connecting Google Business Profile to Databox brings your local presence data alongside metrics from your marketing, sales, and support tools, so you can monitor location performance, measure the impact of profile updates, and share insights with your team in a single view.

## Connection

### Before you begin

### Step 1: Sign in to Google

Sign in with the Google account that has Owner or Manager access to the Google Business Profile location you want to report on.

If you've already established a connection, you can [reuse](/add-a-data-source) it to add new accounts, as long as those accounts are accessible with the existing connection's credentials.

google-business-profile-sign-in-to-google
### Step 2: Select an account

Select the Google Business Profile account you want to connect.

### Step 3: Select a location

Select the location you want to report on.

## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets

The Google Business Profile integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your Google Business Profile data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members.

The entity relationship diagram (ERD) below illustrates how data is organized within the Google Business Profile integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs.

## Resources

For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below.

A few factors can cause discrepancies. Google Business Profile data is not available for today or yesterday via the API, so those periods will be excluded from Databox date ranges. Google also suppresses search keyword data with fewer than 15 impressions, which appears as blank in Databox rather than the "<15" placeholder shown in the Google Business Profile UI. Finally, Google occasionally delays data updates in its API, which can cause a temporary drop in recent data that resolves on its own.

 

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