Guide: Using Facebook Ads with Databox
HOW TO
How to connect Facebook Ads to Databox
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How to connect Facebook Ads to Databox
To connect a Facebook Ads Account in Databox, go to Data Manager > + New connection. Type Facebook Ads in the search bar and click on the green Connect button.
This will open the Activation window, which is where you will be prompted to enter your Facebook Ads login credentials and authorize the Databox app.
Pro Tip: If you have Facebook Ads passwords saved in your browser, this Account may be automatically selected to connect with Databox. If this is not the Account you want to connect, it is recommended that you complete the connection process in an Incognito Window.
What's the maximum amount of historical data initially available when you use a new Facebook Ads Metric in Databox?
Data is synced for the Metrics that are being used in your Account, so when you first use a new Facebook Ads Metric, the maximum amount of historical data available is 36 months.
Certain Metrics may have more or less historical data available. Learn more here.
For more information about the amount of historical data available for a specific Metric, please contact our Support Team at help@databox.com.
Pro Tip: In order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more here .
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The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more
here.
What time zone is Facebook Ads data synced in?
Facebook Ads data is synced in the time zone set in the Facebook Ads Account. For example, if your Facebook Ads Account time zone is set as EST, your Facebook Ads data will sync with Databox in EST.
How to access pre-built Facebook Ads Templates
Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.
Popular Facebook Ads Templates
| Website Conversions | Facebook Ads (Campaign Performance) |
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Measure lead generation and cost per lead across multiple conversion pixels using this Databoard.
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This Facebook Ads Template provides you with helps you gather insights on Click activity, Amount Spent and more for your Facebook Ads Campaigns.
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How to build a Databoard using Facebook Ads data
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Popular Use Cases
Learn more about popular Facebook Ads use cases here.
Popular Facebook Ads Metrics
| Impressions | Amount Spent | Link CTR |
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| Impressions by Campaign | Link Clicks | CPC (All) |
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View a full list of Facebook Ads Metrics available in Databox here.
How to build a Databoard
If a pre-built Datablock isn't available for your use case, click on the Visualization Types icon under the Metric Library icon
How to use the Metric Builder for Facebook Ads
With the Metric Builder for Facebook Ads, you can create Custom Facebook Ads Metrics using a combination of Metrics, Dimensions, and Filters. Some popular use cases for the Metric Builder for Facebook Ads include creating Campaign- and Ad-specific Metrics and reports to track your Facebook Ads data.
Learn more about the Metric Builder for Facebook Ads here.
Additional Information
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Metric Considerations
- Due to technical limitations, the Date Range ''All Time'' will return a maximum 36 months of historical data.
- Due to API limitations, it is not possible to access the data for ‘Results’ in Facebook Ads. To display the relevant data, you can customize the Columns in Facebook Ads and add the relevant Metrics such as “On-Facebook leads” etc. to the Columns Selected. Learn more about how to customize Facebook Ads here.
Once the data is available in its own column, you can use the Metric Builder to pull the data in. The data will be available under the Metric 'Actions' or 'Unique Actions' in Metric Builder. Learn more about the Metric Builder for Facebook Ads (Ads Reporting) here.
Learn more on popular use cases to track results in Facebook Ads here.
Granularity Restrictions
- Due to API limitations, hourly granularity is not supported. This may affect visualization options for Charts in Databox.
For example, if a Facebook Ads Metric is used on a Line or Bar Chart with ''Yesterday'' Date Range selected, hourly data won't be displayed on the Chart.
However, the big number above the Chart will accurately reflect the Metric value for the selected Date Range.
Learn more about Granularity here.