# Integrate HubSpot Marketing with Databox HubSpot Marketing is an all-in-one marketing platform that helps teams attract visitors, convert leads, and run campaigns across email, blogs, landing pages, and social channels. It provides reporting on content performance, contact lifecycle stages, email engagement, and automation workflows, giving marketers a centralized view of what is driving growth. Connecting HubSpot Marketing to Databox lets you bring that data into your dashboards and reports alongside your other tools, and build custom metrics by blog post, email title, contact property, landing page, or workflow that go beyond what the basic metrics provide. ## Connection ### Before you begin ### Step 1: Add a connection To connect HubSpot Marketing to your Databox account for the [first time](/add-a-connection), log in using your HubSpot credentials. connect-hubspot-crm-to-databox ### Step 2: Choose account Select the HubSpot account you want to connect to Databox. ### Step 3: Review permissions and accept terms HubSpot will display the list of permissions Databox needs to access your data. Review these carefully, then accept the terms to proceed. connect-hubspot-crm-to-databox ### Step 4: Authorize the connection Click **Connect app** to grant Databox access to your HubSpot account and complete the connection. ## Metric Builder The HubSpot Marketing integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration. hubspot-marketing-metric-builder To create a custom metric, start by selecting a metric from the **Metric** selector. Next, customize your metric by optionally adding a dimension and applying one or more filters. The available options depend on the selected entity and data type (e.g., number, text, etc.). The entities accessible for metric creation are listed below. ### Blogs Blogs represents the blog posts published in your HubSpot Marketing account. Use the Blogs entity to track content performance metrics such as page views, bounce rate, CTA clicks, and average time on page across individual blog posts. Metrics can be broken down by **Blog Post Title** or **Blog Post URL**, and filtered by blog post, campaign, or author. **In HubSpot Marketing:** Go to the **Content > Blog** section. ### Contact Properties Contact Properties represents the custom and standard fields associated with contact records in your HubSpot Marketing account. Use the Contact Properties entity to build metrics that count or measure contacts segmented by a specific property value — for example, counting new contacts by owner, company size, or a custom dropdown field. **In HubSpot Marketing:** Go to the **CRM > Contacts** section and open any contact record to view its properties. ### Contacts Contacts tracks how contacts move through HubSpot's lifecycle stages over time. Use the Contacts entity to measure how many contacts became a lead, a marketing qualified lead, a sales qualified lead, a customer, a subscriber, an evangelist, an opportunity, or another lifecycle stage during a selected period. Metrics can be broken down by **Original Source**, **Owner**, or **HubSpot Team ID** to understand which channels and team members are driving lifecycle progression. **In HubSpot Marketing:** Go to the **CRM > Contacts** section. ### Emails Emails tracks engagement data for the marketing emails sent from your HubSpot Marketing account. Available metrics include Bounced, Clicked, Contacts lost, Delivered, Dropped, Hard bounced, Not sent, Opened, Pending, and Selected. Metrics can be broken down by **Title** to compare performance across individual emails, and you can filter to specific emails using the **Select Emails** section or an email name filter. **In HubSpot Marketing:** Go to the **Marketing > Email** section. ### Landing pages Landing pages tracks performance data for the landing pages in your HubSpot Marketing account. Use the Landing pages entity to measure page views, bounce rate, form submissions, CTA views, new contacts, marketing qualified leads, and more across individual pages. Metrics can be broken down by **Landing Page** or **Landing Page URL** and filtered by page or metric value. **In HubSpot Marketing:** Go to the **Content > Landing Pages** section. ### Lists Lists allows you to track contact list membership over time using data from HubSpot's List Performance report. When you select the Lists entity, you choose a specific **List** from your HubSpot account rather than selecting a generic metric. Data is only available from the date the list was created — no data exists prior to the list creation date. **In HubSpot Marketing:** Go to the **CRM > Segments (Lists)** section. ### Website pages Website pages tracks analytics data for the website pages hosted in your HubSpot Marketing account. Use the Website pages entity to measure metrics such as average bounce rate, average time on page, bounces, page views, CTA clicks, CTA rate, CTA views, entrances, exit rate, and exits. **In HubSpot Marketing:** Go to the **Content > Website Pages** section. ### Workflow Contact Performance Workflow Contact Performance tracks how individual contacts move through a specific workflow. When you select this entity, you first choose a **Workflow** from your HubSpot account, then select a metric that reflects contact activity within that workflow — such as completed workflow, contacts enrolled, or contacts lost. This entity is useful for measuring the effectiveness of individual nurture sequences and onboarding flows at the contact level. **In HubSpot Marketing:** Go to the **Automation > Workflows** section. ### Workflows Workflows tracks aggregate enrollment data for your HubSpot automation workflows. When you select this entity, you first choose a **Workflow** from your HubSpot account, then select from two metrics: **Active Enrolled** (the number of contacts currently active in the workflow) or **Total Enrolled** (the cumulative number of contacts enrolled). This entity is useful for monitoring the reach and activity level of your automation programs over time. **In HubSpot Marketing:** Go to the **Automation > Workflows** section. ## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets The HubSpot Marketing integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your HubSpot Marketing data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members. The entity relationship diagram (ERD) below illustrates how data is organized within the HubSpot Marketing integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs. ## Resources For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below. Each HubSpot integration in Databox pulls data from a different part of the platform: - **HubSpot CRM** — deals, companies, and sales engagement activities such as calls, meetings, notes, emails, and tasks. - **HubSpot Marketing** — email campaigns, blog post and landing page performance, contact lifecycle stages, and automation workflows. - **HubSpot Service** — tickets, ticket pipelines, and service workflows. - **HubSpot Custom Objects** — user-defined record types your team has created in HubSpot Enterprise, such as Shipments, Vehicles, or Memberships, that don't fit the standard object structure. You can connect all four integrations to the same Databox account to get a unified view across your entire HubSpot data model. The metric builder pulls raw and analytics data from HubSpot's APIs. If an entity or property is missing, it is likely due to limited API support or technical implementation restrictions. If there's something you'd like to see included, feel free to [submit a request](https://roadmap.databox.com/b/metric-requests/) on our Roadmap, so we can consider it for future updates to the integration.   Ask Genie Get instant answers or help with your data using the in-app AI assistant. Talk to an expert For customers: Get help with your setup, strategy, or making the most of Databox. Book a demo New to Databox? See how it works and get guidance on getting started. Send an email Reach out to support for help with your account, data, or technical issues.