Guide: Twitter Ads


How to connect Twitter Ads to Databox

To connect a Twitter Ads Account in Databox, go to Data Manager > + New connection. Type Twitter Ads in the search bar and click on the green Connect button. 

This will open the Authorization window, which is where you will be prompted to enter your Twitter Ads login information and authorize the Databox app. 

How to access pre-built Twitter Ads Templates

 Navigate to the  Templates page
 In the Data Source drop-down list, select Twitter Ads
 To view a preview of the Template populated with dummy data, click Preview
 To pull the Template into your Account and re-populate it with your own Twitter Ads data, click Use Template
 Select the appropriate Twitter Ads Data Source from the drop-down list to complete the process. The Databoard will be re-populated with data from the selected Twitter Ads Account and can be found the  Databoards page
Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.

Popular Twitter Ads Templates

Account Overview Tweet Engagement Summary
This Databoard gives an overview of Impressions, Clicks and Spend across all your Twitter Ads Campaigns.
This Databoard focuses on Engagement Metrics across your Twitter Ads Campaigns.

How to build a Twitter Ads Databoard

 Navigate to  Databoards > + New Databoard > Start Blank
 Click on the Datablock Library icon on the lefthand side of the Designer
 Select  Twitter Ads from the Data Source drop-down list in the Datablock Library
 View the list of pre-built Twitter Ads Datablocks. Drag and drop your selected Datablock onto your Databoard    

 If a pre-built Datablock isn't available for your use case, click on the  Visualization types icon under the Datablock Library icon

 View the list of Visualizations available in Databox. Drag and drop your selected Visualization onto your Databoard
 Click on the Datablock on the Databoard to open the corresponding Property Manager on the righthand side of the Designer
 Select the appropriate Twitter Ads Data Source and Metric in the righthand Property Manager. This will update the Datablock settings and will populate the Datablock with the appropriate data. 
 Complete steps 4-8 until your Databoard is complete

Popular Twitter Ads Metrics

Impressions Clicks by Campaign Link Clicks by Campaign

Spend by Campaign Video Views by Campaign Tweet Engagements

View a full list of Basic Twitter Ads Metrics available in Databox here.

Additional Information

  • We can sync up to 24 months of historical data when a Twitter Ads Account is first connected in Databox. More data will accumulate over time the longer you have Twitter Ads connected.
  • Due to technical limitations on the API level, all Twitter Ads reports in Databox are set in the UTC Time Zone.
  • The 100 most recently updated Campaigns are being synced for all Campaign Metrics. This includes expired Campaigns.
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