How to track Instagram Ads data using the Metric Builder for Facebook Ads
In this article, we'll walk through an example showing how to access Instagram Ads data using the Metric Builder for Facebook Ads (Ads Reporting).
Metric Builder is available on the Professional and Performer plans. Request a trial of Metric Builder by following
these steps
1
First, navigate to
Metrics
> Custom Metrics and select your connected Facebook Ads Data Source
2
Select the
Ads Reporting radio button
3
For our example, we'll select
Clicks as the
Metric selection
4
We don't want to choose a
Dimension for our Custom Metric, since we only want the total number of Clicks returned for each Date Range
5
Finally, we'll add a
Filter to only retain data for Instagram Ads data. To do this, we'll select
Publisher Platform from the
Filter by drop-down list. The
Operator will be set to
Contains, and the
Value we enter is
Instagram
6
In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Clicks (Instagram Ads)"
7
Click
Preview data to generate a Data Preview of the Custom Metric
8
Once we confirm that these are the results we're looking for, we'll click
Save to save the Custom Metric
