Overview: Query Builder for HubSpot Marketing (Blogs)


How to access the Query Builder for HubSpot Marketing (Blogs)

Navigate to Metrics > Query Builder to access the Query Builder for HubSpot Marketing. Click the green + Create Custom Metric button and select your connected HubSpot Marketing Account from the Data Source drop-down list. Select the Blog button. 

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only.  Request a trial of Query Builder by following these steps.  

How to use the Query Builder for HubSpot Marketing (Blogs)

  Custom Query Name:  Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.
  Metric: Select a Metric from your connected HubSpot Marketing Data Source, such as "Pageviews," "Avg Time on Page" or "CTA Clicks." 
  Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. For the Query Builder for Blogs, the Dimension field is fixed as Blog Post. This means that any Metric selected will be returned in a list split up by Blog Post. 
Pro Tip:  Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Pageviews by Blog Post," "Avg Time on Page by Blog Post," or "CTA Clicks by Blog Post."   

  Date Range: Select up to 8 Date Ranges that will be available for the Custom Metric. The Date Ranges selected are the only periods of time that data is synced for this Custom Metric. 

  Compare With(Optional) : Select a comparison period to measure each Date Range against, like "Previous Period" or "Same Period Last Year." Data for the comparison period will be synced for each Date Range that is selected. 
  Filter by(Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND / OR boolean logic. Filters can be set based on Blog Posts, Campaigns and Authors. 
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
  Data Preview: After clicking Run query, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the tabs at the top of the Data Preview. 

If there is no data returned for the specified Date Range(s), no data will be displayed in the Data Preview.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your HubSpot Marketing Account for each field. Learn more here.

How to create a Custom Blog Metric [Example]

In this example, we'll create a Custom Metric to return a list of CTA Views by Blog Post from our "Red" Campaign. 

 Navigate to Metrics  > Query Builder   
 Click the green + New query button
 Select the appropriate HubSpot Marketing Data Source and the  Blog button
 In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric CTA Views by Blog Post (Red Campaign)
 We will select CTA Views from the Metric dropdown list, since we want to track the total amount of CTA Views per Blog Post
 The Dimension field is set as Blog Post for this Query Builder
 Next, we'll select the Date Range options for our Custom Metric. We set monthly Goals that are reviewed weekly, so we will choose  Last Month, Month to Date, Last Week, and  Week to Date as Date Range selections 
 We want to view our performance against the previous period, so we'll select Previous Period as the Compare With value
 Lastly, we want to restrict the Custom Metric to only retain data for the "Red" Campaign, so we'll add a Filter to the Custom Metric
First, click on the   Advanced Options hyperlink to open the Filter section of the Query Builder. Click on the Filter dropdown and select Dimension. Next, we'll set the  Dimension as  Campaign, the  Operator as Equals and enter Red (the Campaign Name) in the  Value textbox.
 Click Run query to generate a Data Preview of the Custom Metric
 Once we confirm that these are the results we're looking for, we'll click Save to save the Custom Metric

How to add a Custom Blog Metric to a Databoard

 Open the selected Databoard in the Databox Designer, or create a new Databoard.
 Drag and drop a blank Datablock onto the Databoard from the Visualization Library. 
 Select the appropriate HubSpot Marketing Data Source from the righthand Datablock Settings panel. This must be the same HubSpot Marketing Account that was selected when creating the Custom Metric. 
 Select the  Custom tab at the top of the  Metric drop-down list. 
 Select the Custom Metric name to populate the Datablock.

Additional Information

  • If there is no data returned for the specified Date Range(s), no data will be displayed in the Data Preview.
  • Data is only available for published Blog Posts.
  • "Average Time on Page" is defined as the average amount of time a visitor stays on a particular page. This is calculated by the following equation: Total Time on Page / Pageviews on Page.
  • Daily data is not available for Custom Metrics created through this Query Builder. Because of this, you will want to view your Custom Blog Metrics on a Visualization Type that does not necessitate granularity options. Line Charts and Bar Charts will not be good Visualization Types for this data, but Tables, Pie Charts, and Number Blocks will be.
  • When using Filters to create Custom Metrics, data will only be returned for Blog Posts published within the last 2 years. 
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