Overview: Query Builder for HubSpot Marketing (Landing Pages)

HOW TO

How to access the Query Builder for HubSpot Marketing (Landing Pages)

Navigate to Metrics > Query Builder to access the Query Builder for HubSpot Marketing. Click the green + Create Custom Metric button and select your connected HubSpot Marketing Account from the Data Source drop-down list. Select the Landing Page button.

these steps

How to use the Query Builder for HubSpot Marketing (Landing Pages)

Custom Query Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.

Metric: Select a Metric from your connected HubSpot Marketing Data Source, such as "Pageviews," "Avg Time on Page" or "CTA Clicks."

Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. For the Query Builder for Landing Pages, the Dimension field is fixed as Landing Page. This means that any Metric selected will be returned in a list split up by Landing Page.

Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Pageviews by Landing Page," "Avg Time on Page by Landing Page," or "CTA Clicks by Landing Page."

Date Range: Select up to 8 Date Ranges that will be available for the Custom Metric. The Date Ranges selected are the only periods of time that data is synced for this Custom Metric.

Compare With(Optional) : Select a comparison period to measure each Date Range against, like "Previous Period" or "Same Period Last Year." Data for the comparison period will be synced for each Date Range that is selected.

Filter by(Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND / OR boolean logic. Filters can be set based on Landing Pages or Metric Values.

If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.

Data Preview: After clicking Run query, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the tabs at the top of the Data Preview.

Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your HubSpot Marketing Account for each field. Learn more here.

How to create a Custom Landing Page Metric [Example]

In this example, we'll create a Custom Metric to return a list of CTA Views by Landing Pages that have "Red" in the title.

Navigate to Metrics > Query Builder

Click the green + New query button

Select the appropriate HubSpot Marketing Data Source and the Landing Pages button

In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric CTA Views by Landing Page (Red)

We will select CTA Views from the Metric dropdown list, since we want to track the total amount of CTA Views per Landing Page

The Dimension field is set as Landing Page for this Query Builder

Next, we'll select the Date Range options for our Custom Metric. We set monthly Goals that are reviewed weekly, so we will choose Last Month, Month to Date, Last Week, and Week to Date as Date Range selections

We want to view our performance against the previous period, so we'll select Previous Period as the Compare With value

Lastly, we want to restrict the Custom Metric to only retain data for Landing Pages that contain Red in the title, so we'll add a Filter to the Custom Metric

First, click on the Advanced Options hyperlink to open the Filter section of the Query Builder. Click on the Filter dropdown and select Dimension. Next, we'll set the Dimension as Landing Page , the Operator as Contains and enter Red in the Value textbox.

Click Run query to generate a Data Preview of the Custom Metric

Once we confirm that these are the results we're looking for, we'll click Save to save the Custom Metric

How to add a Custom Landing Page Metric to a Databoard

Open the selected Databoard in the Databox Designer, or create a new Databoard.

Drag and drop a blank Datablock onto the Databoard from the Visualization Library.

Select the appropriate HubSpot Marketing Data Source from the righthand Datablock Settings panel. This must be the same HubSpot Marketing Account that was selected when creating the Custom Metric.

Select the Custom tab at the top of the Metric drop-down list.

Select the Custom Metric name to populate the Datablock.

Additional Information

If there is no data returned for the specified Date Range(s), no data will be displayed in the Data Preview.
Data is only available for published Landing Pages.
"Average Time on Page" is defined as the average amount of time a visitor stays on a particular page. This is calculated by the following equation: Total Time on Page / Pageviews on Page.
Daily data is not available for Custom Metrics created through this Query Builder. Because of this, you will want to view your Custom Landing Page Metrics on a Visualization Type that does not necessitate granularity options. Line Charts and Bar Charts will not be good Visualization Types for this data, but Tables, Pie Charts, and Number Blocks will be.
When using Filters to create Custom Metrics, data will only be returned for Landing Pages published within the last 2 years.