Overview: Query Builder for iTunes Connect
With the Query Builder for iTunes Connect, you can create Custom iTunes Connect Metrics using a combination of Metrics, Dimensions, and Filters.
Some popular use cases for the Query Builder for iTunes Connect include creating Custom Source, Device, and Campaign-specific Metrics.
How to access the Query Builder for iTunes Connect
Navigate to Metrics > Query Builder to access the Query Builder. Click the green + New Custom Metric button and select your connected iTunes Connect Account from the Data Source drop-down list.
Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following
How to use the Query Builder for iTunes Connect
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Installations by Device," "Crashes by App Version," or "In-App Purchases by Campaign."
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your iTunes Connect Account for each field. Learn more here.
How to create a Custom iTunes Connect Metric [Example]
In this example, we'll create a Custom Metric to report on Installations tracked in the iTunes Connect Account split up based on the Region where the User accessed the app.
How to add a Custom iTunes Connect Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.