Overview: Query Builder for LinkedIn Ads

HOW TO

How to access the Query Builder for LinkedIn Ads

Navigate to  Metrics > Query Builder to access the Query Builder for LinkedIn Ads. Click the green + Create Custom Metric button and select your connected LinkedIn Ads Account from the Data Source drop-down list.

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only.  Request a trial of Query Builder by following these steps.  

How to use the Query Builder for LinkedIn Ads

A
  Data Source: This is the Data Source that the Custom Metric is syncing data from. 
B
  Metric: Select a Metric from your connected LinkedIn Ads Data Source, such as "Impressions," "Clicks, or "Video Views."
C
  Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Campaign" and "Ads (Creative)."
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Campaign," "Clicks by Campaign," or "Video Views by Ad (Creative)." 
D
  Invert Metric (Optional): This checkbox should be selected if a lower Metric value indicates positive growth / performance (i.e., Unsubscribers, Cost per Conversion, etc.) Inverting the Custom Metric in Databox will make it so an increase in the Metric value will show a red percentage change color on a Databolock, while a decrease in the Metric value will show a green percentage change color on a Datablock. 
E
  Filter by (Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic. 

If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.

Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your LinkedIn Ads Account for each field. Learn more here
F
    Data Preview: After clicking  Preview Data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview. 
G

  Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.

H

 Save: Save your Custom Metric.

How to create a Custom LinkedIn Ads Metric [Example]

In this example, we'll create a Custom Metric to report on Conversions from our "Red" Campaign, split up based on Company Size. 

1
 Navigate to Metrics  > Query Builder   
2
 Click the green + New query button
3
 Select the appropriate LinkedIn Ads Data Source 
4
 The Value we want returned is the number of Conversions, so we'll select Conversions from the Metric drop-down list
5
 We want all Conversions split up based on the company size, so we'll choose Company Size as the Dimension
6
 Since we only want to report on Conversions from our 'Red' Campaign, we'll add a Filter that specifies  Campaign = Red
7

 In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Conv. by Company Size (Red Campaign)" 

8
 Click  Preview data to generate a Data Preview of the Custom Metric  
9
 Once we confirm that these are the results we're looking for, we'll click  Save to save the Custom Metric

How to add a Custom LinkedIn Ads Metric to a Databoard

Learn how to add a Custom Metric to a Databoard here

Additional Information

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