Overview: Query Builder for LinkedIn Ads
How to access the Query Builder for LinkedIn Ads
Navigate to Metrics > Query Builder to access the Query Builder for LinkedIn Ads. Click the green + Create Custom Metric button and select your connected LinkedIn Ads Account from the Data Source drop-down list.
Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following
How to use the Query Builder for LinkedIn Ads
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Campaign," "Clicks by Campaign," or "Video Views by Ad (Creative)."
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your LinkedIn Ads Account for each field. Learn more here.
Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.
Save: Save your Custom Metric.
How to create a Custom LinkedIn Ads Metric [Example]
In this example, we'll create a Custom Metric to report on Conversions from our "Red" Campaign, split up based on Company Size.
In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Conv. by Company Size (Red Campaign)"
How to add a Custom LinkedIn Ads Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.