Overview: Metric Builder for LinkedIn Ads
How to access Custom Metrics and Metric Builder for LinkedIn Ads
Navigate to Metrics > Custom Metrics to access the Metric Builder for LinkedIn Ads. Click the green + New Custom Metric button and select your connected LinkedIn Ads Account from the Data Source drop-down list.
Metric Builder is available on the Professional and Performer plans. Request a trial of Metric Builder by following
How to use the Metric Builder for LinkedIn Ads
Data Source: This is the Data Source that the Custom Metric is syncing data from.
Metric: Select a Metric from your connected LinkedIn Ads Data Source, such as "Impressions," "Clicks, or "Video Views."
Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Campaign" and "Ads (Creative)."
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Campaign," "Clicks by Campaign," or "Video Views by Ad (Creative)."
Invert Metric (Optional): This checkbox should be selected if a lower Metric value indicates positive growth / performance (i.e., Unsubscribers, Cost per Conversion, etc.) Inverting the Custom Metric in Databox will make it so an increase in the Metric value will show a red percentage change color on a Databolock, while a decrease in the Metric value will show a green percentage change color on a Datablock.
Filter by (Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic.
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your LinkedIn Ads Account for each field. Learn more
Data Preview: After clicking
Preview Data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview.
Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.
Save: Save your Custom Metric.
How to create a Custom LinkedIn Ads Metric [Example]
In this example, we'll create a Custom Metric to report on Conversions from our "Red" Campaign, split up based on Company Size.
> Custom Metrics
Click the green
+ New Custom Metric button
Select the appropriate LinkedIn Ads Data Source
The Value we want returned is the number of Conversions, so we'll select
Conversions from the
Metric drop-down list
We want all Conversions split up based on the company size, so we'll choose
Company Size as the Dimension
Since we only want to report on Conversions from our 'Red' Campaign, we'll add a Filter that specifies
Campaign = Red
In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Conv. by Company Size (Red Campaign)"
Preview data to generate a Data Preview of the Custom Metric
Once we confirm that these are the results we're looking for, we'll click
Save to save the Custom Metric
How to add a Custom LinkedIn Ads Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.