Overview: Query Builder for LinkedIn Ads
How to access the Query Builder for LinkedIn Ads
Navigate to Metrics > Query Builder to access the Query Builder for LinkedIn Ads. Click the green + Create Custom Metric button and select your connected LinkedIn Ads Account from the Data Source drop-down list.
Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only. Request a trial of Query Builder by following
How to use the Query Builder for LinkedIn Ads
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Campaign," "Clicks by Country," or "Video Views by Ad (Creative)."
Data Preview: After clicking Run query, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the tabs at the top of the Data Preview.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your LinkedIn Ads Account for each field. Learn more here.
How to create a Custom LinkedIn Ads Metric [Example]
In this example, we'll create a Custom Metric to report on Conversions from our "Red" Campaign, split up based on Company Size.
How to add a Custom LinkedIn Ads Metric to a Databoard
Learn how to add a Custom Metric to a Databoard here.