Overview: Query Builder for LinkedIn Ads


How to access the Query Builder for LinkedIn Ads

Navigate to  Metrics > Query Builder to access the Query Builder for LinkedIn Ads. Click the green + Create Custom Metric button and select your connected LinkedIn Ads Account from the Data Source drop-down list.

    Query Builder is available in Plus and Business Accounts. Agency Basic Accounts have access to Query Builder in the Agency Account only.  Request a trial of Query Builder by following these steps.  

How to use the Query Builder for LinkedIn Ads

  Custom Metric Name:  Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving. 
  Metric: Select a Metric from your connected LinkedIn Ads Data Source, such as "Impressions," "Clicks, or"Video Views."
  Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Campaign," "Country," and "Ads (Creative)."
Pro Tip: Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Impressions by Campaign," "Clicks by Country," or "Video Views by Ad (Creative)." 
  Date Range: Select up to 8 Date Ranges that will be available for the Custom Metric. The Date Ranges selected are the only periods of time that data is synced for this Custom Metric. 
  Compare With(Optional): Select a comparison period to measure each Date Range against, like "Previous Period" or "Same Period Last Year." Data for the comparison period will be synced for each Date Range that is selected.  
This data can be used on a Line Chart or Bar Chart to show past performance. It is also used to calculate the percentage growth or loss of the current Date Range performance vs the comparison Date Range performance. If no Compare With parameter is selected, comparison percentages cannot be displayed for the Custom Metric. 
  Filter by(Optional): Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND boolean logic. 
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.

    Data Preview: After clicking Run query, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the tabs at the top of the Data Preview. 

Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your LinkedIn Ads Account for each field. Learn more here

How to create a Custom LinkedIn Ads Metric [Example]

In this example, we'll create a Custom Metric to report on Conversions from our "Red" Campaign, split up based on Company Size. 

 Navigate to Metrics  > Query Builder   
 Click the green + New query button
 Select the appropriate LinkedIn Ads Data Source
 In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric "Conversions by Company Size (Red Campaign)" 
 The Value we want returned is the number of Conversions, so we'll select Conversions from the Metric drop-down list
 We want all Conversions split up based on the company size, so we'll choose Company Size as the Dimension
 Next, we'll select the Date Range options for our Custom Metric. We will choose Week to Date, Month to Date, Quarter to Date, Year to Date, and Last Month as Date Range options
 We want to view our current performance compared to the previous period, so we'll choose Previous Period as the  Compare With selection
 Since we only want to report on Conversions from our 'Red' Campaign, we'll add a Filter that specifies  Campaign = Red
 Click  Run query to generate a Data Preview of the Custom Metric  
 Once we confirm that these are the results we're looking for, we'll click  Save to save the Custom Metric

How to add a Custom LinkedIn Ads Metric to a Databoard

Learn how to add a Custom Metric to a Databoard here

Additional Information

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