What's the difference between "New MQLs" and "Became a MQL"?

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The HubSpot Marketing Metrics “Became a [Lifecycle Stage]” and "New [Lifecycle Stage]" are imperative to accurately report on a contact's movement through your funnel. These include metrics like Became a Lead vs New Leads, Became a MQL vs New MQLs, and Became an Opportunity vs New Opportunities. 

Often, users are unsure what the differences are between these metrics and which they should use to report on the data that matters to them.  This document will outline how the metrics are pulled in to give you a better understanding of which fits your use case. 

For our example, we'll work through the metrics New MQLs and Became a MQL. The metrics are defined as follows: 

NEW MQLs: 
A contact will be tracked within the  New MQL metric if they....
1. were created during the specified Date Range 
2. became a Marketing Qualified Lead during the specified Date Range
3. are still a MQL at the end of the specified Date Range

In HubSpot's UI, the criteria is as follows: 

BECAME A MQL: 

A contact will be tracked within the  Became a MQL metric if they...
1. became a Marketing Qualified Lead during the specified Date Range 

In HubSpot's UI, the criteria is as follows: 

Based on these descriptions, you can expect the count for "Became a MQL" to be higher than "New MQLs."

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