Overview: Instagram Business

The Instagram Business integration enables users to track Instagram performance and provide data regarding followers and the success of your posts. 


1. How to connect Instagram Business to Databox

To use the Instagram Business integration, you will need to ensure you have an Instagram Business account linked with a Facebook Page.

When connecting an Instagram Business account to Databox, you will need to establish the connection using your Facebook login.

By default all Instagram accounts are Personal accounts. However, all Personal accounts can became Business accounts, and vice versa.

1.1 How to switch to an Instagram Business account

  Open the Instagram app and go to your profile
 Click the icon of three horizontal lines in the top right corner
 Click the gear/ settings icon in the lower right corner
 Click  Switch to Business Profile and follow the steps on-screen


1.2 How to connect Instagram Business to a Facebook Page

 Go to your Facebook Page's Settings and click  Instagram, then log into your Instagram account:


 If the account is not an Instagram Business Account, you will be prompted to set up your Business Profile


When you are done, you will have successfully connected your Facebook Page to your Instagram Business Account. It is not necessary to be an admin of the Facebook page to do this.

2. How to build an Instagram Business Databoard

Follow these steps in the  Databox Web Application:

 Click  Templates in the top menu
 In the search bar, type "Instagram Business" or filter by used Data Source
 Hover over your desired template and click Use Template
 If you have multiple Instagram Business accounts connected, select the one you want to use to populate the Databoard in the drop down menu
Once the Template is pulled into your account, you have the ability to customize the Databoard using the  Databox Designer

Popular templates

Instagram Business (Audience Overview) Instagram Business (Account Overview)
This Template will give you insights about your followers, including location and age range.
This Template goes deeper into your account performance and highlights key metrics like Reach, Impressions and Posts.

Creating a blank Databoard

If you decide not to use a prebuilt Template, you have the ability to use the Wizard or the Designer to create a new Databoard.  In this article, you can learn how to create a new Databoard using these methods.

3. Most popular Instagram Business metrics

Reach Impressions Profile Visits

Total number of unique users who have viewed the Instagram profile. Total number of times the Instagram account's media objects (i.e. Posts) have been viewed. Total number of unique users who have viewed the Instagram account's profile.
Website Clicks Total Followers Total Followers by Country

Total number of taps on the website link in the Instagram account's profile. The total number of acquired followers. The countries the Instagram account's followers come from.

You can view a full list of all available  Instagram Business Metrics here.

4. FAQ

1. What timezone is being used?
Instagram Insights are returned in the timezone of where you have the most followers. So, if the majority of your followers are from San Francisco, all Insight data will be returned in Pacific Time (San Francisco's timezone). This is set in Instagram's API and is not customizable. 

2. Can I connect an Instagram Personal account?
Yes, you can connect an Instagram Personal account using the Instagram Personal integration. 

Still need help? Contact Us Contact Us