Guide: Using Instagram Business with Databox


How to connect Instagram Business to Databox


How to connect Instagram Business to Databox

To connect an Instagram Business Account in Databox, go to   Data Sources > + New connection. Type Instagram Business in the search bar and click on the green Connect button. 

This will open the  Authorization window, which is where you will be prompted to enter your Facebook Pages login credentials and authorize the Databox app. Your Instagram Business Account must be linked to a Facebook Page in order to connect to Databox.

Pro Tip: If you have access to multiple Facebook Accounts, it's recommended that you log out of your Facebook Account before connecting Instagram Business in Databox. This will ensure the Facebook Account you're automatically logged into does not override the connection process. 

How to switch from an Instagram Personal Account to an Instagram Business Account

By default, all Instagram Accounts are Personal Accounts. Instagram Personal Accounts can not be connected directly to Databox.

All Instagram Personal Accounts can be switched to Business Accounts, and vice versa. Learn how to switch to an Instagram Business Account here

Learn how to link an Instagram Business Account to a Facebook Page here

How to troubleshoot viewing all Facebook Pages when connecting Instagram Business to Databox

Learn how to troubleshoot viewing all Facebook Pages when connecting Instagram Business to Databox here

How much historical data is synced when you first connect Instagram Business to Databox?

When you connect a new Instagram Business Data Source in Databox, 12 months worth of historical data is initially synced. 

Certain Metrics may have more or less historical data available. For more information about the amount of historical data available for a specific Metric, please contact our Support Team at [email protected]

What time zone does Instagram Business data sync in?

Instagram Business data is synced in PST.

How to access pre-built Instagram Business Templates

 Navigate to Databoards > Template Library
 In the Data Source drop-down list, select Instagram Business
 To view a preview of the Template populated with dummy data, click Preview
 To pull the Template into your Account and re-populate it with your own Instagram Business data, click Use Template
 Select the appropriate Instagram Business Data Source from the drop-down list to complete the process. The Databoard will be re-populated with data from the selected Instagram Business Account and can be found on the  Databoards page
Pro Tip: Once the Databoard is available on the Databoards page, it is completely disconnected from the public Template. Therefore, you can further customize this Databoard to meet your specific needs using the Designer.

Popular Instagram Business Templates

Instagram Business (Audience Overview) Instagram Business (Account Overview)
This Template will help you gather insights on your Followers, including location and age range.
This Template goes deeper into your Account performance and highlights key Metrics like Reach, Impressions and Posts.

How to build a Databoard using Instagram Business data

 Navigate to  Databoards > + New Databoard > Start Blank
 Click on the  Datablock Library icon on the lefthand side of the Designer
 Select the appropriate Instagram Business Account from the  Data Source drop-down list in the  Datablock Library
 View the list of pre-built Instagram Business Datablocks in the  Datablock Library. Drag and drop your selected Datablock onto your Databoard    

 If a pre-built Datablock isn't available for your use case, click on the   Visualization Types icon under the Datablock Library icon

 View the list of Visualizations available in Databox. Drag and drop your selected Visualization onto your Databoard
 Click on the Datablock on the Databoard to open the corresponding  Datablock Settings on the righthand side of the Designer
 Select the appropriate Instagram Data Source and Metric in the righthand Datablock Settings. This will update the Datablock and it will populate the Datablock with the corresponding data 
 Complete steps 4-8 until your Databoard is complete

Popular Instagram Business Metrics

Reach Impressions Profile Visits

Total number of unique Users that saw your post or story.  Total number of times your Instagram Account's media objects (i.e. Posts) have been viewed. Total number of unique Users who visited your Instagram Account.
Website Clicks Total Followers Total Followers by Country

Total number of Clicks on website links in the Instagram Account. The total number of acquired Followers. The countries the Instagram Account's Followers come from.

You can view a full list of all Instagram Business Metrics available in Databox here

Additional Information

  • Since Instagram Business data is synced via Facebook Pages, similar considerations are in place for Instagram Business's "Reach" Metric. Learn more here
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